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Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
9,455 backers pledged $725,709 to help bring this project to life.

Manufacturing Kick Off + Huge Discounts On All Our Products!

Posted by BetterBack (Creator)

Hello you insanely amazing SuperStraps backers,

Have you heard today how much we love you? 

WE. LOVE. YOU!!!!!!

Yes, you!

In this update we have some incredibly exciting news: we just kicked off manufacturing!!! 

SuperStraps will be an injected molded product. This means we have to make molds out of huge blocks of steel as step 1 of our manufacturing process. The first batch of tooling will take about 5 weeks to complete. Then we test. Then we modify. And repeat until we reach perfection. That puts us here in the process: 

Design > Design For Manufacturing > Tooling > Production > Fulfillment

And here in excitement levels:

In our excitement, we've also added the most insane deals on every product we make. Now you can walk with great posture, sit with great posture and work with great posture — plus, we have a special bundle where you can get them all for 50% off!

BetterBack allows you to effortlessly sit in perfect posture, easing back pain—and preventing it. Lightweight and portable, it makes every chair ergonomic. Wearing it for just 15 minutes a day can retrain your body’s default posture, so when you stand or sit without BetterBack, your posture is greatly improved. It's Amazon's #1 best selling posture support and you can get it for 33% off as an add-on to your SuperStraps pledge. Grab a BetterBack for just $39 on Kickstarter.

Smart Stand lets you work ergonomically sitting or standing (or both!). This portable laptop stand converts any table into an ergonomic workstation. Highly adjustable, you can work wherever and however your heart desires with your back and neck in the perfect position. To optimize your productivity and health, I recommend moving between a stand up + sitting (with your BetterBack wink wink!) configuration throughout the day when you’re on a comp. Save 43% and grab Smart Stand for just $39 on Kickstarter.

Posture Peanut is a game changer when it comes to self-massage. If you’ve ever found yourself rubbing your own shoulders or neck after a long day, this is for you. Using a wall or the ground, roll out and release your posture muscles to reduce tension, aches and pain + increase mobility. Get 14% off and grab Posture Peanut for just $12.99 on Kickstarter

The Ultimate BACKer Kit is the most insane bundle! Get all four products for 50% off!

To add-on an add-on product to your SuperStraps reward:

1) Click here to go to the SuperStraps campaign page.

2) Click "Manage Pledge" 

3) Update your pledge amount. You can use our handy Add-on Pledge Calculator to see exactly what number to input. 

You're all set! After the campaign, we will collect details about your add-on pledge. 

That's it for this week. Thanks for the insanely amazing support and we are so excited that this project has reached lift off!

xo Katherine


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FIVESEVEN, Lee Soo Khoon, and 14 more people like this update.


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