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Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
9,455 backers pledged $725,709 to help bring this project to life.

1000% Funded Oh My!

Posted by BetterBack (Creator)
13 likes

Hellooooo Beautiful Backers!

My heart could burst. Thank you for backing us and for truly bringing SuperStraps to life. We nearly tripled our funding goal on day 1, so I’m hopping on a plane to our manufacturers! Get ready for pics ’n’ updates of the journey.

Our Kickstarter updates will also be used to share backpack and back pain tips, answers to SuperStraps burning questions, and surveys to collect your opinions on materials and designs as we go through manufacturing. Let's rock 'n' roll...

Backpack Tip

When we talk about how SuperStraps instantly relieves your shoulder, neck and back (and hip and knee) strain, you know how that tension feels — but here are the mechanics behind it:

Source: "The Dangers Of Heavy Backpacks" on The Huffington Post
Source: "The Dangers Of Heavy Backpacks" on The Huffington Post
    

SuperStraps instantly unloads the tension by allowing you to walk upright with great posture. To one up it, your everyday backpack will actually feel lighter too!

SuperStraps Burning Question 

Thanks to the 475 backers who filled out our 2 question survey so far, here's your top question answered:

How does SuperStraps attach to my backpack?

As easily as putting on velcro shoes! And it activates as easily as zipping up your pants. :-)

 

It takes about twenty seconds to install SuperStraps so it’s easy to swap them among your backpacks. Since we never expect our backpacks to strain our shoulders and back—but they do—we recommend always leaving your SuperStraps hidden behind your backpack straps so they can save the day when you need ‘em.

From the bottom of our hearts, thank you so much for supporting us. We couldn't be more excited to have you on this journey with us. And an extra special shoutout to all of the BetterBack backers I'm seeing coming back to support us for our third time around; y'all are family.

Biggest hugs!

xox Katherine

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Jennifer Chun, Christina Paine, and 11 more people like this update.

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