About this project
Stuck sitting all day? Our bodies weren't designed for it. Check your posture right now — how're your back and your shoulders? If you had to adjust upright, you're on a path whether you know it or not. Slumping turns into aches, which turns into pain...and then chronic pain (seriously: 4 out of every 5 people you know will have back pain in their lives).
If you’re slumping, sore, stiff or in pain, BetterBack Therapy can help (scout's honor).
- Retrains your posture in just 15 minutes a day.
- Heals + relieves back pain naturally with heat and cold therapy.
- Make every chair ergonomic. Great for the office, on an airplane, watching TV or even when you meditate.
You can put BetterBack Therapy on in 5 seconds flat... for 10/10 comfort :)
We grabbed strangers off the streets of New York, tossed them a BetterBack Therapy and hit record.
You can also read full + honest reviews of BetterBack right here.
BetterBack Therapy is made from ridiculously high quality material that will last you for years, and yet costs less than a single doctor’s visit, massage or chiropractic adjustment.
BetterBack Therapy is therapeutic in a few different ways:
1. Sitting in proper alignment stops slumping stress on your body
2. Heat therapy accelerates healing bringing rich nutrients to your back, relaxes tight muscles and spasms, and offers natural pain relief
3. Cold therapy is excellent for acute injuries, inflammation and natural pain relief
We set out to make the best thermal packs on the planet + deliver the most convenient way to heat or ice on the go.
...And nurses, physical therapists, yogis and trainers too! Dr. Craig Antell (and his wife and son) wear BetterBack. Hear more...
BetterBack Therapy fits in your bag. Whip it out wherever you sit!
Hi! I'm Katherine. My journey started in 2012 when I was hit with terrible sciatica pain and was desperate for relief. I began tinkering, prototyping and beta testing what became first gen BetterBack, which I launched last year on Kickstarter. It was an over the moon DREAM COME TRUE!
BetterBack went on to be featured on Shark Tank and became a #1 Best Seller on Amazon.
Most importantly, we received hundreds on hundreds of love notes and 5 star reviews from amazing people just like you, who's lives were changed from wearing BetterBack.
I even got a marriage proposal :)
I've spent the past 397 days listening and learning from our backers who generously shared their ideas, feedback, frustrations and hopes with me. I took all of the INCREDIBLE feedback and worked with our super talented industrial designers + doctors, physical therapists, trainers + scores of beta testers + manufacturers to get to this moment right here, where BetterBack Therapy is truly brought to life.
I'm so excited to be back on Kickstarter, giving first access and special discounts to the amazing backers who made BetterBack, because BetterBack Therapy & BetterBack Therapy Plus were truly made by the community, for the community.
If you can’t financially support our project, share it on Facebook and we'll send you Posture 5: the very best routine you can do in any chair in just 5 minutes a day to improve your posture and decrease back pain.
Now we need you. Good posture affects your productivity, your health, your happiness. You don’t need to live in pain, and you shouldn’t. It’s completely in your reach. Back our project right now to bring BetterBack Therapy to life and to join our truly amazing community of backers from 115 countries. We are all on a journey to a better back together. Join us.
How to Pledge
It takes just 60 seconds…
1. Choose your reward here: http://kck.st/2fVHV2n
If you'd like to buy more than one, use our handy pledge calculator to determine your total pledge amount.
That's it for now!
2. When our campaign ends, we will send you a survey to collect your shipping information.
You'll be the very first to receive BetterBack Therapy and you'll lock in Kickstarter-only discounted pricing for your early support. Plus tons o' love from me and the team — and who doesn't need a little more love?
We have been hard at work both prototyping and working with our manufacturers to make sure you aren't waiting forever to receive your BetterBack Therapy and BetterBack Therapy Plus!
Everything is dialed in. Now we just need you.
THE MINUTE WE HIT OUR FUNDING GOAL, WE WILL BEGIN PRODUCTION!
So many people's hands and hearts are in this product. The deepest gratitude for Rikka, Andy, Josh, Anica, Ryan, Jenna and Charlotte — some of the most talented, positive and hard working people around. All the love to Dr. Antell, Dr. Lawlor, Roop, Kat, Rob, Julian, Lisse, Kim, Shaun, Kitty, Regan, Dilawar, Jos, Chris, Michael, Theo, Aubrey and the fine people at Sew SF <3. Finally, thanks to my family, especially Jonathan (husband + BetterBack model!) + Pam (mom), and the BetterBack backer family who inspire and support me each and every day.
Also big shout outs go to our partners who helped us spread the word so far and wide...
Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
As well as Crowdreach
How does BetterBack compare to other back support products?
- It actually works! Check out raw and honest reviews.
- The keystone to posture is actually your pelvis. BetterBack supports your low back (it feels like the most comfortable hug), but it's most important job is making sure your pelvis is stabilized. On a neutral pelvis, your spine rests in alignment and it stops slumping stress on your body that leads to the vast majority of back pain.
- It's a posture trainer so you're not stuck using it forever. Wearing BetterBack for just 15 minutes a day helps you improve your posture when you stand or sit without BetterBack.
Which new in BetterBack Therapy (compared to BetterBack)?
- NEW — Heat or ice your back while you wear BetterBack, with a world class therapy pack (great for pain relief and to promote healing for your lower back)
- NEW — NASA memory foam padding that contours to your back for delicious comfort
- NEW — Two types of sitting support: BetterBack Therapy for targeted lumbar support and posture training or BetterBack Therapy Plus for broader all day sitting support
- NEW — Mesh pocket to insert your straps for quicker zipping NEW — Fits tall and plus size folks with up to a 55” waist
- NEW — Eased comfort corners for a more comfortable fit
- NEW — Vegan for the win! We've replaced all leather by popular demand
- UPGRADE — Knee pads that are slip resistant
- UPGRADE — Custom straps that show inside/outside so you can place your knee pads faster
- UPGRADE — Stronger center clip that doesn’t slip
- UPGRADE — YKK zippers for easier zipping and more durability (considered the best on the market)
- UPGRADE — Water resistant shell
Risks and challenges
I'm glad we get to talk risks and challenges, since there are always those.
We have spent over 6 months developing BetterBack Therapy and BetterBack Therapy Plus with our manufacturer. We have golden samples in hand and are ready to green light production just as soon as we hit our funding goal (we won't even wait until the end of the campaign). Since you're only charged if our goal is hit, you should sleep easy on this one.
Every single production run comes with some surprise explosion or headache. Last year, for our first Kickstarter, the manufacturer we were working with literally mutinied in the middle of production and we had to simultaneously try to negotiate with them AND come up with a James Bond plan for getting our materials back if negotiations broke down. Thankfully we worked it out. We thought we would be producing ~500 BetterBacks and ended up making 30,000 gems because of our success on here — and we still delivered on time.
We have padded our timeline to account for some unexpected hiccups and feel confident we can problem solve whatever comes our way and still deliver the highest quality product to you.
If we hit a big speed bump, you'll know about it.
We believe in under-promising and over-delivering, and we will do everything in our power to do that here.Learn about accountability on Kickstarter
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