WHAT IS THE FILM ABOUT?
HELLO captures a moment of the lives of diverse characters that cross paths at Times Square. A seven year-old spoiled girl “fights” for a Hello Kitty photo. Her preppy mom “fights” over her racial prejudice, while a Hello Kitty costumed character fights for her life. Hello, is this hell or just another day on Times Square?
HOW DID HELLO SCREENPLAY COME TO BE?
HELLO screenplay was born on Time Square. I try to avoid Times Square at all costs. Recently, I enrolled in a Tai Chi program to Zen out. Ironically, the school’s office happened to be at the least Zen place in Manhattan – Times Square. One day, as I was rushing to class I came across a group of costumed characters swarming around 44th and 7th – Hello Kitty, Mickey Mouse, Statue of Liberty, among others. I usually find them really annoying. They always solicit you for photos, no matter how old you are. And they sure don’t have any tourist radar. But there was something different in this group by the corner. All the characters had taken off their head masks for lunch break, and I was able to glimpse their faces. They were old and exhausted Latin Americans having a bite of pizza, holding their superhero foam heads in their hands. The image stuck with me through class and haunted me for days. This is how HELLO screenplay came to be.
WHY DO WE NEED FUNDING?
As filmmakers we have produced, shot and co-directed several short films, documentaries and TV shows. We have managed to produce few ultra low budget short films. Though seemingly brief and simple at first glance, producing HELLO could turn into Hell, if not properly funded. Times Square comes with its challenges, and unfortunately cannot be replaced for another location in NYC. Involving a child actor requires a less intensive shooting schedule, which comes at a price. And last but not least, we would like to compensate our cast and crew adequately, although there are plenty of actors eager to be in the spotlight only for credit. Not remunerating the cast and crew for a film that deals with exploitation is simply unfair, and defies the purpose of the project.
WHO ARE WE?
Ana Atanassova - writer/director
Ana is a co-founder of ArtVanguard, an independent film production company based in Brooklyn, New York. In 2015 she co-produced the Canadian-American film The Date. She co-directed and edited the short film Feeling to Dive and Other Stories, which was awarded Best International Family Film Award at Williamsburg International Film Festival. In 2014 Ana produced and edited The Gift a short film which was selected at various international film festivals (Miami Independent Film Festival, Los Angeles CineFest, International New York Film Festival, Roma Cinema DOC). Ana is an active member of Overground Arts Alliance, a non-for-profit arts and culture promoting organization, based in New York. She has created original video installations for numerous Overground productions amongst which Urban Tao, Ecocentric, X-STREAM, BeeHave, presented at illustrious NY venues such as NY Live Arts, BAM Fisher, Brick, Alvin Alley etc. Ana is producer and editor of Yogea, an innovative yoga & wellness web series on YouTube. Ana is a graduate of the Faculty of Journalism and Communications at Sofia University and holds an M.A. in Communications. In 2010 she furthered her studies at the School of Visual Arts in New York. Before relocating to New York Ana has served as creative to various advertising agencies in her native Bulgaria.
Kalin Ivanov - cinematographer/director
Kalin Ivanov is an award-winning cinematographer, producer, photographer and video artist. Kalin is the recipient of 3 Emmy® Awards for his work at the cultural magazine show Nueva York (CUNY TV) and the educational program Study With The Best (CUNY TV). His work was also distinguished with a Telly Award and several Communicator Awards for Canapé, Theatre Talk and the documentaries Sloan at 75 and UFT. Kalin has many film and television credits as a director of photography, producer and editor (The Date, The Gift, Feeling to Dive and Other Stories, Houben Paints Money, The Gates of Christo and Jeanne-Claude, Irish Writers in America, Theatre Talk, Canapé, Nueva York, Art or Something Like it, Sloan at 75 etc.). Kalin’s photographs have been selected for various exhibitions (Soho 20, NY) and private collections. His 9/11 photographs were selected for the permanent exhibition of 9/11 Memorial. Kalin is a member of The National Academy of Television Arts and Sciences (USA). He has served as a judge at Early Bird International Film Festival (Sofia 2015), at the EMMY awards (2016). As a video artist Kalin has created original video artwork for numerous contemporary dance-theater productions amongst which Urban Tao, Ecocentric, X-STREAM, BeeHave. Kalin holds a B.A. and M.F.A. in Cinematography (NATFA Sofia, Bulgaria) and M.F.A. in Television Production (Brooklyn College, New York). Before relocating to USA in 1998, Kalin has worked in his native Bulgaria with “Coo-Coo” and “Kanaleto” – two emblematic TV shows. While in Bulgaria Kalin shot numerous TV commercials, music videos and experimental films.
A digital photo of NYC by Kalin Ivanov - $25 or more
A hand-made paper angel sculpture by NirVena - $500 or more
Risks and challenges
The biggest challenge of producing the short film HELLO is securing a permit and shooting at Times Square, NYC.Learn about accountability on Kickstarter
- (35 days)