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Sharing meals with the people behind Charlottesville's spirited food scene and reaching beyond the flavor to tell their stories.
Sharing meals with the people behind Charlottesville's spirited food scene and reaching beyond the flavor to tell their stories.
242 backers pledged $23,040 to help bring this project to life.

About this project

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$23,040

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Beyond the Flavor began as a passion project to inspire readers with the stories of Charlottesville's farmers, chefs, winemakers, and artisans, told through beautiful photographs and an evocative narrative, most often centered around their preparation and sharing of a meaningful meal. By documenting those who make up this town that's so dedicated to the locavore movement, we aim to be the visual voice for everyone who believes that ideal nourishment comes from the earth, people, and passion within our own communities.

Though the support from the Charlottesville community has been incredible, we are asking for donations to help develop a new website that goes far beyond its current blog format, giving readers instant access to our most recent features, and a chance to revisit and learn from past contributors through our Checking In and Kitchen Skills departments.

A searchable recipe index will help readers track down a specific dish and our Flavor of the Month, Make This, and Drink This departments will give those without a plan plenty of edible and imbibable inspiration. Interactive additions will allow readers to submit and rate recipes too. An online dining guide will prove handy to anyone looking to dine out at one of our area's 200+ unique restaurants.

The new Beyond the Flavor website design!
The new Beyond the Flavor website design!
Michael with Pizza!
Michael with Pizza!
Erica and Joel, with Fried Chicken
Erica and Joel, with Fried Chicken
Harrison, with Scrambled Eggs, Asparagus, and Speck
Harrison, with Scrambled Eggs, Asparagus, and Speck
Jenny, with Blackberry Cobbler
Jenny, with Blackberry Cobbler
The Maupin Family
The Maupin Family

Many thanks to Underground Shorts for creating the Beyond the Flavor video!

Risks and challenges

Without outside financial support, Beyond the Flavor will get pushed to the back burners of our careers, rather than the mainstays we'd like it to be. Our combined talents complement one another in ways that prove that this project is our calling and not just a sidelight to our lives. We want to be Charlottesville's go-to food resource, and strive to deliver in a way that's both uplifting and informative.

Please consider donating to our project so that we may continue to tell the stories of this town and its heroes (both sung and unsung) that so generously fill our plates, glasses, and souls every single day.

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  1. Select this reward

    Pledge $10 or more About $10

    With a $10 donation, you will receive a personal thank you note from the BTF team.

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    Pledge $50 or more About $50

    With a $50 donation, you will receive a personal thank you note and a pack of ten Beyond the Flavor postcards.

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    46 backers
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  3. Select this reward

    Pledge $100 or more About $100

    With a $100 donation, you will receive a personal thank you note and a pack of 20 Beyond the Flavor recipe cards.

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    37 backers
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    Pledge $250 or more About $250

    With a $250 donation, you will receive a personal thank you note, a pack of 20 Beyond the Flavor recipe cards, a custom flavor of Jam According to Daniel jam created specifically for BTF sponsors, and your name on the sponsorship page of the new BTF website through December 2013.

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    Pledge $500 or more About $500

    With a $500 donation, you will receive a personal thank you note, a pack of 20 Beyond the Flavor recipe cards, a special chocolate treat from Gearharts Chocolates created specifically for BTF sponsors, and your name on the sponsorship page of the new BTF website through December 2013.

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  6. Select this reward

    Pledge $1,000 or more About $1,000

    With a donation of $1000, you will receive a personal thank you note, a seat at Beyond the Flavor's Hill & Holler dinner, and a listing as a GOURMET sponsor on the new BTF website with a photograph and link to your personal or business website.

    The dinner will most likely be held in March, though is subject to scheduling changes. If you'd like to purchase an additional ticket to the Hill and Holler dinner for a guest, add an additional $100 to your donation. Limit 2 tickets per prize.

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Funding period

- (28 days)