Our Colour Story
In 2008, we designed a crowd sourcing experiment to collect a large number of multilingual colour names with their corresponding colour ranges to facilitate colour communication within and across languages. Over the past eight years, we gathered responses from thousands of participants in 21 languages. We presented our findings to the public and created an online application available at colournaming.com that allows every user of the Internet to explore the beauty of colour languages.
But the technology is moving fast and we need now your support to upgrade our online experiment to run on all new devises, minimize security threats and maintain our online presence free without advertisements.
About the Colours of Babel
The Colours of Babel is designed to reveal the misunderstanding involved in colour language. The colours are carefully selected by analysing the responses from the online experiment to provide a staircase game experience with easy to difficult to name colour cards.
Each package contains two sets of 26 poker sized colour cards and instructions. This is the fourth round of prototypes that we have played extensively in workshops, living rooms, museums, parks and by the beach.
Who is the game for?
The Colours of Babel is a valuable colour naming/matching game for educational learning, design businesses and fun! The game can also function as an excellent icebreaker as it challenges recipient design thinking, evokes communicative strategies and produces many laughs.
What can you do?
Feel free to select your rewards for your brilliant support and or share our campaign with your friends via your social media networks.
What is on offer?
To thank you for your support we offer a range of colourful rewards:
Stay tuned (£1) - Get a big digital thank you for supporting us to make the world a more colourful place and exclusive access to backer updates and news.
Postcard - Colour Naming Experiment (£5) - Get a thank you postcard with the illustration of the Online Colour Naming Experiment by Valero Doval.
1 pack of Colours of Babel - Early Bird (£10) - Be smart and get one pack of colour playing cards for up to two players and rules to play in pairs the Colours of Babel games of miscommunication.
1 pack of Colours of Babel (£15) - Get one pack of colour playing cards for up to two players and rules to play in pairs the Colours of Babel games of miscommunication.
2 packs of Colours of Babel (£20) - Get two packs of colour playing cards for up to four players and rules to play the Colours of Babel games of miscommunication in pairs or around the table with family and friends.
Fine Art Print A4 (£30) - Get an A4 Fine Art Print with the illustration of the Colournamer by Valero Doval.
4 packs of Colours of Babel (£35) - Get four packs of colour playing cards for up to eight players and rules to play the Colours of Babel games of miscommunication in pairs or around the table with family and friends.
8 packs of Colours of Babel (£70) - Get eight packs of colour playing cards for up to sixteen players and rules to play the Colours of Babel games of miscommunication in pairs or around the table in a class.
Sapphire Donor (£100) - Get a pack of Colours of Babel and an A3 Fine Art Print with the Illustration of Colournamer and your contribution will be mentioned sapphire colour-coded on our website with your name or the name of your institution/company plus a link to your website.
Emerald Donor (£250) -Get a pack of Colours of Babel and an A3 Fine Art Print with the Illustration of Colournamer and your contribution will be mentioned emerald colour-coded on our website with your name or the name of your institution/company plus a link to your website.
Ruby Donor (£500) - Get a pack of Colours of Babel and an A3 Fine Art Print with the Illustration of Colournamer and your contribution will be mentioned ruby colour-coded on our website with your name or the name of your institution/company plus a link to your website.
- Campaign: Tue 13 Sep - Tue 4 Oct 2016
- Preparation for manufacturing: 1 Oct - 15 Oct 2016
- Manufacturing/Packaging: 15 Oct - 15 Nov 2016
- Shipping of rewards: 15 Nov - 15 Dec 2016 (Perfect game for family and friends during Christmas)
- Redesign and redevelopment of online colour naming experiment: 15 Jan - 15 Jun 2017
Dimitris Mylonas is the lead researcher/designer of Colours of Babel. For eight years he has been attacking the relationship of colour and language from different angles, including design, engineering, psychology, neurobiology, art & technology and computer science. He is currently a PhD student at the Department of Computer Science, University College London and Chairman of the Study Group 'Language of Colour' of the International Colour Association.
Valero Doval is an award-winning Spanish illustrator and long term illustrator of the colour naming study. He combines vintage imagery with surreal illustration to create colourful collages, which have attracted the attention of well-known clients including The New York Times, Le Monde, Wallpaper*, Beck’s, Kenzo and Panasonic.
Lindsay MacDonald is a dedicated member of the supervisory team of the colour naming study. He has published over 120 papers in journals and the proceedings of peer-reviewed conferences. He has edited eight books on image science and its application to cultural heritage. His particular research interest is in colour, including the human visual system, colorimetry of imaging devices, spectral characterisation of illumination and materials, and colour image processing. Lindsay is Secretary/Treasurer of the International Colour Association (AIC).
Janet Best has been running workshops with the prototypes of Colours of Babel in colour related events. Janet is a fashion retail colour management specialist who respects and understands the need to protect the designs team inspirational freedom to work with colour. Powerful international network from all aspects of design and technology to manage the development of colour partnerships for effective global colour supply chain strategy. Organisation and delivery of effective colour skills training for head office and supply chain and the organisation of colour fashion textile events.
This project wouldn’t be possible without the advice and support of many more devoted academics and professionals with background in computer science, psychology, engineering, art & design, event organisation, programming, mathematics, journalism, translations, anthropology, sociology, marketing, architecture and video editing among others. You can find a list of the contributors of the colour naming project at colournaming.com.
Colour brings people together and we want to thank you for backing our campaign. We want also to thank the Department of Computer Science, University College London for hosting our research, the Colour Reference Library of Royal College of Arts for the permission to shoot at their premises, the press for covering our research, all contributors of the colour naming study and all participants of the online colour naming experiment. Music by: www.bensound.com.
Risks and challenges
The risks and challenges are minimal for the rewards. We have an established relationship with manufacturers to ensure the quality of the postcards, fine art prints and playing cards. There are a few final design touches to optimize the Colours of Babel for the Kickstarter community but after a year of testing the final round of prototypes we feel confident that we can deliver an exceptional card game on time.
Redeveloping a custom online experiment to run on all devices for the next years is more challenging but with our experience and your support we will be able to bring up to date our existing platform without delays.Learn about accountability on Kickstarter
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