Project image
)}
$85
pledged of $9,600pledged of $9,600 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 15 2015 3:49 PM UTC +00:00
$85
pledged of $9,600pledged of $9,600 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 15 2015 3:49 PM UTC +00:00

About

About this project

IF YOU WOULD DESCRIBE YOURSELF IN ONE WORD. WHAT WORD WOULD THAT BE?

You can’t be someone else. But you can be yourself! People will no longer pass you by without a second glance! Provoke unconscious reactions and start interesting conversations by choosing unique Etags.

Change your offline status whenever you like

Imagine, you could change your offline status whenever you like. The problem is that you need 10 t-shirts for 10 emotions. You have a t-shirt for party, t-shirt for running..

With Emotionalist you need just one. Affix a tag to Emotionalist T-Shirt, or any article of clothing based on what you're feeling and start expressing who you are. 

Etags™

With our shirt and etag™ labels, you don’t have to change your clothes multiple times a day. Just change the label on the same shirt. An Etag™ label is satin printed label that has a unique word or phrase that expresses an emotion, attitude, belief or characteristics.

Each Etag is available in black or white with gold lettering. The backside of the label has Velcro to allow you to change them instantly. You can even use Etag labels on your own clothing. Just peel, stick and iron on the Velcro backing to your favorite shirt, jeans, backpack, hat or any other item!  

<All etags on the bottom of this page.>

 A Typical Etag Day: Start your morning with a "HI!" Etag. Rush out the door and into the streets. There will be many smiling people who will say “HI!” to you. Then stick an "Attractive" Etag on. You are feeling good-looking, invigorated, and self-confident. Watch the compliments roll in. Once you are confident, change the Etag and go with "Hug Me." You will get many warm hugs, laugh with lots of nice people, and acquire new friends, stories and positive emotions. You are ready for the "Feeling Good" Etag. The street is yours and the day belongs to you. In the evenings, apply the Etags, “Looking for a Friend" or "Single." Hit the town on Friday night and have a great time with your friends. And at the end of the day, in the arms of your soul mate, go with "Happy" and "In Love." You've become a real Emotionalist. Everybody will admire your confidence and sparkling personality!

 Emotions are an incredible force of human behavior and drive us our whole life. Our emotions come from our music, art, family, friends, TV, books and hundreds of other channels. We seek out these channels because we are hungry for emotions.

The Story

My 11 year old daughter Shanya is a very emotional child. She plays piano, rides horses and is a member of a theater group. Expressing her emotions is very important to her. When we moved to Australia for four months because of my job, she had to attend local school there. 

On the first day, she was concerned how she would fit in because she was somewhat shy and was afraid that the other children would not respond towards her. She wanted to tell all of them that she was happy to make new friends. The night before her first school day I came to her room and told her that I had an idea to help her. I went into my pocket and pulled out a sticker. With a marker, I wrote the word "friendly" on it. I stuck it to the front of her shirt. It was the kind of label that you can buy in any office supply store. She looked at it and started to laugh. I told her that this is a kind of defense shield, that will protect her tomorrow from all the bad emotions. The idea seemed to calm her and make her happy. 

The next morning my wife and I drove her to school. She left the car feeling excited about her new school. She was wearing her shield. In the afternoon we were waiting to pick her up and I saw her in the doorway talking to another girl. I knew the label did the trick. She told me that kids talked to her about the sticker and it was a good ice breaker. I didn’t give another thought to the sticker. However, later that evening, Shanya came to me and asked for another blank sticker. We drove her to school the next morning and she stuck a new sticker on her shirt and wrote the word "Happy" on it. This same process was repeated over the next few days. Her new classmates caught on with the idea and soon almost everyone was wearing a sticker with a word on it. They secretely put a sticker on a classmates back with words "free hugs" and all of them really had fun with the idea. 

After a week Shanya asked me for a sticker that would stay sticky because she wanted to be able to change them depending on her mood. I started to brainstorm with ideas on how to achieve a changeable label. I decided velcro would work best because it sticks very well and can be easily peeled off and and on. After months of trial and error, I finished the first prototype. The look was still a little rough and needed some polishing, but it did do the job perfectly. Shanya created dozens interesting words after that wore them everywhere. 

I realized this idea might help other children communicate too. Even adults... There are many situations, where people would like to express what they are feeling right now. A non-verbal way of expressing who they are or what they are feeling. In the impersonal age of online communication, we are missing same idea that many social media applications miss. And that is to simply express personal status, belief or attitude.

If Emotionalist would be a real person, I would stick a "UNIQUE" etag on it...

What if i never met them?

There are many people that have probably changed your life in some way. Whether through some form of art, their influential personality or through their powerful presence, they have opened your mind and your eyes to new views and fresh ideas, that have enabled you to see life like never before. 

You might be asking yourself: What if I have never met them? How different would my life be? Was this just a mere coincidence? Maybe. To begin, we would like to transform this mere coincidence into everyday experience. 

This is, why Emotionalist was born!We would like to uncover all those sleeping and unknown emotions all around us. The mavericks, the artists and everyday ordinary people doing extraordinary things. People who make the world a fascinating place and life exhilirating.

Brand of the ones who inspire and motivate.

There are brands out there for virtually everything you can think of appealing to a range of interests, beliefs and personalities. But ask yourself, is there a brand that let's one directly display what they are feeling at a particular moment? No guesses, no ambiguity, just plain emotional expressions that inspire others to do amazing things. It doesn't matter if you are an artist, songwriter, photographer, musician or just looking to express your emotions. YOU are an inspiration to all of us and we want to know who you are! Emotionalist will provide a medium for you to just do THAT.

Show, what you feel, in what you believe!

Emotionalist T-shirts

Emotionalist t-shirts come ready to go with velcro on the left arm and an Etag label. You can remove and replace the label at any time, depending on how you feel or what you would like to express. Simply peel the back off the Etag and put it where you want it.

"How to have fun with Emotionalist"

We also created "Call to action etags". You can encourage others to action. What would happen, if you would wear "Hug me" or "Make me Laugh" etags?

The best ice breaker is to say nothing at all. Have your shirt do all the talking. 

Are you going to the party? Stick the "Let`s party!" or "Join Me!" etag on. OR EVEN BOTH!

Feeling alone? Go with "Need a Friend" or "Looking for love" etag.

Are you feeling ATTRACTIVE? There’s an etag for this!

Are you sad, because you do not have any friends or relationship? Is there a hole in your heart? You are maybe lonely, but not alone. Wearing this etag, you could find someone to share your feelings with..

Are you shy and cuddly? Everybody just want to squeeze you? Your simple presence does everybody feel good? Are you irresistably adorable? Sweet inside, lovely outside? Wear this etag!

Are your emotions playing with you? Are your feelings hurt quickly? And are your emotions greatly influenced by the outside world? Do you pay attention to other people’s needs, problems or feelings? You are sensitive!

No relationship in sight?..Independent and free.. If you would like to change it, try this etag. Maybe you will get some smile or curious looks..

Susceptible to emotional attack or harm? Let everyboy know, you are a harmful person, so they will treat you gently.

Sad and alone? Is Love is the most important thing to you, more than anything else? Can't find it? Maybe love will come to you when you're least expecting it. Wear this etag!

How can you express how you feel with a wooden bench?

There is more..

What if by expressing your emotions, you could also change the world around you?

On our website, we would like to have a showroom where all artists with something to say, whether musicians, art makers, videographers, or poets, would have a chance to say it. Help us make this Etag project a success! We will also launch social media sites to spread our contributors’ talents, inspirations and emotions.

Kickstarter is a perfect medium to start something new and extraordinary!
More Backers, More Emotionalists! 

How we use the money
The money raised on Kickstarter will be used to further test and improve our Etags with better quality of materials.

Same tags in white:

Risks and challenges

In our research, we obtained several sample Etag models, some of which were of poor quality. Although we’ve since resolved these issues and the designs are visually appealing, we have remained in contact with two suppliers in case of high demand or glitches in the production process.
As this idea is simple but unique, we know we will face many competitors that will produce cheap imitations of our designs for profit. We hope our community will support us as the originators of this concept.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    INSPIRER
    - 1 etag (you chose the phrase and color)

    Just peel, stick and iron on the Velcro backing to your favorite shirt, jeans, backpack, hat or any other item!

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 5 or more About US$ 5

    THINKER
    - 5 etags (you chose the phrase and color)

    If one word is not enough to describe, who you are.. :) Just peel, stick and iron on the Velcro backing to your favorite shirt, jeans, backpack, hat or any other item!

    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 10 or more About US$ 10

    GIVER
    - 10 etags (you chose the phrase and color)

    Even If five words are not enough to describe, who you are.. :) Just peel, stick and iron on the Velcro backing to your favorite shirt, jeans, backpack, hat or any other item!

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 25 or more About US$ 25

    ARTIST
    - 10 etags (you chose the phrase and color)
    - 1 Emotionalist T-shirt.

    Now you can express who you are and what you feel. Provoke unconscious reactions and start interesting conversations!

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 50 or more About US$ 50

    ENTERTAINER
    - 20 etags (you chose the phrase and color)
    - 2 Emotionalist T-shirt.

    Now you can express who you are and what you feel. Provoke unconscious reactions and start interesting conversations!

    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    DREAMER
    - 50 etags (you chose the phrase and color)
    - 2 Emotionalist T-shirt
    - you will propose 1 etag for sale + your name as an author on the product page (e-shop).

    Now you can express who you are and what you feel. Provoke unconscious reactions and start interesting conversations!

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 150 or more About US$ 150

    EMOTIONALIST
    - ALL 101 etags (you chose the phrase and color)
    - 2 Emotionalist T-shirts
    - 1 collectible etag "EMOTIONALIST" (not for sale)
    - you will propose 3 etags for sale + your name as an author on the product page (e-shop).

    Expect the unexpected!

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)