$7,375
pledged of $10,000pledged of $10,000 goal
226
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 14 2018 6:41 PM UTC +00:00
$7,375
pledged of $10,000pledged of $10,000 goal
226
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 14 2018 6:41 PM UTC +00:00

48 Hours Left!

Posted by Dustin Fausett (Creator)
5 likes

Hey There Swindlers!

First I have to apologize for not posting more updates.  I've been spending whatever time I've had trying to optimize my Facebook ads and trying to get the word out there (outside of working a full time job to support my family and my game making passion).  Unfortunately, we are trending towards coming short again.  There have been some big last 48 hour spikes in other Kickstarter campaigns, and that's what I'm going to keep pushing for.  We are a little more than $3,000 away from being funded.  But we can do it!

If you have any ideas on how we can get more of the word out there, please comment on this update or send me a personal message.  And if you would share this campaign on Facebook, Instagram, Twitter, etc, that could help us get there.

Who We Are

I haven't fully shown who we are as a company.  And in the spirit of total disclosure I will show it here.

It's just me.

I've had a TON of help.  The Facebook community has provided mounds of extraordinarily valuable information in the process of obtaining artwork, prototyping and playtesting, sourcing/manufacturing, shipping, fullfilment, and so much more.  I've made connections with hosts of other game makers who have contributed so much.  And you.  You have provided such amazing feedback and have been the core source of much of my motivation.  So Thank You.

Over the course of this and previous Kickstarter campaigns I have learned to use Photoshop and Illustrator.  I've learned the value of staging the video, using proper lighting and telling a clear story, and learning how to use Adobe Premier to put it together in video form.  I've learned that play testing with strangers is useful, and play testing with family usually is not.  And being a slight introvert it's taken a lot for me to approach strangers to play my game.  And more recently I've learned how to create ads on Facebook - though I'm still not very good at it.

I hope this last paragraph isn't coming off as a brag, but rather to show just how important you are to me.  When I don't know something, I find a way to figure it out so I can give you the best possible experience possible.  Backers like you have carried my family through some difficult financial times.  So thank you for who you are and what you represent.  You've been an important part of our lives.

Campaign Coming to an End

With the Swindled campaign coming to an end, it leaves me with a host of questions (should the campaign fail).

If Swindled doesn't fund, should we push to launch a third time?
Should I leave Swindled and move on to a new project?
If Swindled should be re-launched, what needs to change to attract more backers?

Because I value your opinion - especially the 'chemo therapy' feedback (the kind that feels like death but attempts to fix a horrendous problem) - I would love to hear what you think.  And I pose these questions now because that gives 48 hours for responses and a possible new plan.

Of course, I'm pushing to the end.  Let's go get that final $3,000 and get what my son calls "the best game in the whole world" on your tables!

And I sincerely hope you feel just how grateful I am to you for your support.  You are great!

Thanks,
Dustin
So Way Totally Awesome Games

P.S.  I wanted to make an awesome picture for your enjoyment, but we only have 47 hours left in this campaign.  Getting back to work!

Josh Peters, chocoladevla, and 3 more people like this update.

Comments

Only backers can post comments. Log In
    1. Missing avatar

      Nam Phan
      Superbacker
      on

      I would also like to mention that having expansion packs as stretch goals, don't really work, and don't really entice people into backing the game. Stretch goals should work to bring better content to the game eg better quality cards, more cards etc due to bulk buying numbers - free extra content that can be bundled as a KS expansion at a later date helps incentivise and encourage people to back the game name as opposed to waiting later. Expansions that one needs to pay for should be either included with the game or given as an option from the start of the KS as people who want to back the game (and get expansions) can do so such from the get go and so that may boost up funds. Also, it gets very annoying having to change the pledge midway through as content gets unlocked. By having the expansions as a stretch goal, you won't be able to maximise funding from backers who are already wanting to back the game...

    2. Missing avatar

      Nam Phan
      Superbacker
      on

      I totally agree with the comments here.

      It would be really helpful having a playthrough video.
      To get more exposure to the game (as it definitely does look fun!), it'd be a suggestion to get a couple of copies out to game reviewers like Rahdo or Dice Tower etc as lots of people watch those and that's a good way of bringing in people.

      Also, one other game company has used discounts or extra free add-ons to entice returning backers to entice them to back future games. If you wanted to draw back in the "Walls" crowd (me being one of them), doing something small like that may help boost those original backer numbers.

      I also agree with shipping costs as well, but the problem is that without having larger numbers for backers, its hard to negotiate a competitive shipping rate, and we there have been other KS that potentially go bust if they haven't looked at the numbers carefully...

    3. Matthias E Zeitler
      Superbacker
      on

      I hope you can either hit the target now or relaunch it. The game looks fun!

      Shipping to European backers is pretty high, for me $12 shipping instead of $2 for US backers. If you can figure out EU friendly shipping, then maybe this would attract more European backers. (no idea how many you have now)

    4. Jacob Andersen
      Superbacker
      on

      Please don’t give up on Swindled!
      If you relaunch again, maybe add some game play / playthrough videos (That’s something that everyone asks for in other KS-game campaigns), and of course EU-friendly shipping (that will for sure attract more European backers).

    5. Missing avatar

      Nathan Painter on

      Facebook advertise targeting people who like board games. Also, reach out to retailers directly. All you really need is for a few major retailers to buy 6-7 at a time to stock up. Like go ask your local B&N or Target. Not sure if hitting one store in a chain works (cause I'm not sure how much power they have), but if not then look for independent retailers that have a game selection near you - go in and talk to them.

    6. Josh Peters
      Superbacker
      on

      So here's my thoughts. I have contributed to several games on KS and this one looks as polished and well thought out as any other party game, even if it is a bit on the "WTF is going on?" side of things, LOL. The notion that something crazy could happen that shifts the game seems fun and appropriate for a quick party game. So there, that's the kudos portion.

      The constructive criticism part is going to come now. I think you're going to want to put together a small team, or at least get the family involved, or something. I feel like people need to know about you. I've like your Facebook page, I think I even tried to tweet about the game (and that's rare!), but a social media campaign is a lot of work for one dude WHILE trying to finish the game design, gather funds, hold down a 'real' job, or whatever it is you're doing outside of Swindled. I jumped on this earlier than I have most games, and it seems to have had no steam. I think that is NOT because it appears to be a bad game, but rather because nobody knows about it. It appears that you've tried to capitalize on your success of 'Walls', but I'm guessing that these are two different audiences. For example, I was excited about Swindled, but when I went back and watched the video for Walls, all I could see was a game about tedium and aggravation. Maybe linking the two is less beneficial than you think? (...also, I DO see the positive comments about Walls from other folks, so I accept that I might be in the minority, just saying that perhaps what worked for one won't work for the other)

      Anyhow, if it doesn't work out, I'm sorry, dude. I really hoped it would. Even if this doesn't fund, I hope it doesn't discourage you from trying again in the future, whether with Swindled or with some other fun idea.

    7. chocoladevla on

      I am still hoping you can pull it off, because I believe in the game and am looking forward to play it. If there would be a relaunch the only feedback I can think of is to get some video feedback from playtesters at YouTube. I love to watch them