Project image
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$1,006
pledged of $7,500pledged of $7,500 goal
23
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 2 2013 3:28 PM UTC +00:00
$1,006
pledged of $7,500pledged of $7,500 goal
23
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 2 2013 3:28 PM UTC +00:00

About

Runners With A Simple Idea

We are keen runners. Like most people we can't always run during the day, but don't always feel safe running in the dark.  We designed the Basecase Blaze to help make running at night a little bit safer.

Great Product, Polished Design

The Basecase Blaze is a great way of making yourself more visible to road traffic, while carrying your iPhone, music and other essentials around with you. It is a thin and lightweight running armband or strap that comes with an integrated LED unit that can be set either to glow continuously or blink at the press of a button.

The LED unit is designed to be completely waterproof so that it won't be affected by perspiration or the elements. It can also be removed from the armband if you decide to wash the armband. The LED unit is powered by a flat round battery, just like the one in your watch or calculator, and can last for over 80 hours in continuous operation, and even longer when set to "flash" mode.

Please note: the prototype in our video was made to fit the iPhone 4/4S, but we have since updated the design to fit the iPhone 5 but it will still accomodate the iPhone 4/4S. Pictures of the latest prototype are attached below but we ask that you first read our first update on 7 Jan if you are considering using the Basecase Blaze with the iPhone 4/4S.

Please be aware that the working prototype in our video is a prototype, and we can guarantee that there will be differences between what you’ve seen and the final product. As we will only produce the Blaze in a single size, we can’t guarantee that it will fit petite users or those with very wide upper arms.

About Basecase

Basecase was founded in 2011 by a group of friends from diverse backgrounds (ranging from owning a chain of Apple resellers to managing non-profit youth centers) bound by a common appreciation of great product design and a love of Apple products. Over the past year, Basecase has successfully launched a range of protective cases for iPhone 4, iPhone 5 and iPad. These projects have taught us a lot about managing the mass production of Apple accessories and consumer electronics.

We hope that---by being a successful project on Kickstarter---we can generate enough awareness about the Basecase Blaze amongst the fitness community, and successfully distribute it through both on-line and retail channels.

Risks and challenges

We have had discussions with and received quotations from contract manufacturers to mass produce the Basecase Blaze. If we are able to reach our funding goal, we will have sufficient capital and confidence to underwrite the investment in the tooling and minimum order quantity required to mass produce the Basecase Blaze.

Upon successful funding of this project, we will contract with a plastics and small electronics manufacturer in China to begin tooling work in preparation for mass production of the LED unit. A specialist prototyping firm made the prototype LED unit in our video so we may have to make some adjustments to the design to adapt it for mass production. The tooling work will take about four weeks to complete, after which we will probably need a few rounds of testing before starting mass production. As the LED unit is of simple design, the main risk is not that it won’t work but that it may not be as robust as we would like.

We will also be contracting with a manufacturer of bags in China to mass-produce the armband or strap (they currently make everything from branded backpacks to golf bags). The prototype you see in our video and in the pictures above was hand-made by their sampling team, so we have a relatively high degree of confidence that the final version will look at least as good since they will employ better cutting techniques for the final version (using a combination of die- and laser cutting).

We hope to begin shipping the Basecase Blaze in April 2013, but experience has taught us that unforeseen delays often happen during mass production. While we are confident that we will deliver our Kickstarter backers a finished product, it may be subject to a delay of a few months if we have to revise the product in response to manufacturing difficulties. We are also relying on the assurances from the two manufacturers that they are able to deliver final products of similar quality as what you see in our demonstration video.

In the event that we incur significant cost over-runs during production, we will try to absorb these by reducing or eliminating the packaging so please do not count on receiving your reward in retail-ready packaging.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Every dollar counts! Receive exclusive updates that document the project and have your name listed on our website as a Blaze Kickstarter Backer.

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    0 backers
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  2. Select this reward

    Pledge $30 or more About $30

    Receive One Basecase Blaze Running Armband with One Blaze LED Unit (battery included). Be among the first to BE SEEN when running in the dark. We expect the Blaze to retail for at least $39.95 when it goes on sale to the public. Free shipping in the USA. (Add $10 for shipping to Canada, $15 for international shipping.)

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    Ships to Anywhere in the world
    5 backers
    $
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  3. Select this reward

    Pledge $45 or more About $45

    Receive One Basecase Blaze Running Armband with Two Blaze LED Units (battery included). With two LED units, you can BE SEEN by traffic from both directions. Free shipping in the USA. (Add $10 for shipping to Canada, $15 for international shipping.)

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    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)