UPDATE! If we reach $4,500, everyone gets a brand new design on top of their backer rewards! Read all about it in the "Updates" tab!
Sometimes, a good small business meets goals faster than the owners anticipated.
This is where we repeatedly find ourselves with Betsy Ann Paper- a very good problem to have!
Last year, our goal was to be in retail shops by December 2013. We were in our first shop 10 months early, and with some hard work, continued to gain steam. This year, we decided to up the ante and start saving to go to our first trade show, The National Stationery Show in 2015. Then, they approached us and asked, "Would you consider coming this May?"
Instead of a year+ to raise our trade show funds, we have three itty bitty little months. And a LOT of work to do. The National Stationery Show is the natural next step for our growing wholesale business- we just didn't expect to get there this fast!
So Who the Heck Are We?
Betsy Ann Paper is a husband and wife team- Josh handles the digital editing and printing, Liz designs each original watercolor illustration. Together, we handle every step from brainstorming to packaging in our little home. Each of our greetings is printed on 100% American made recycled paper and shipped in an ecofriendly mailer.
The Full Gamut of This Project
Though this fundraising effort would only finance our booth fee for the trade show, we have a lot of other work to do! Here's just some of what else is involved in planning for National Stationery Show:
$3,000- Booth fee. Our little space in the convention center.
$3,800- Designing and building a booth ($800). Lumber and shelving and splinters, oh my.
$4,280- Mailers, press kits, catalogs and order forms ($480). Designing and printing all of those important businessy things that make the world go round.
$4,500- Filling it with lovely handmade cards ($220). And envelopes! And boxed gift sets!
$6,400- Traveling to and staying in New York, New York for the week of the show ($1900). A city world-renowned for its inexpensive lodging and dining options.
A Peek at the Goods
Risks and challenges
We've already committed to doing this show and sent in a deposit, so there's no going back now!Learn about accountability on Kickstarter
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