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We took over Clapham Common station for two amazing weeks. You can find out more about the project and help with our next takeover at CatsNotAds.org
We took over Clapham Common station for two amazing weeks. You can find out more about the project and help with our next takeover at CatsNotAds.org
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683 backers pledged £23,131 to help bring this project to life.

Logo, or no logo? Cat is the question.

Posted by Glimpse (Creator)
3 likes

Hello team C.A.T.S!

The warmest of greetings to you all, especially our 100 new backers! Thank you so much for joining this snowballing, purring, teeth-baring takeover.

We have a quick question for you. We're working on lots of different posters, ready to share them with Londoners (and the world) once we reach our target.

We'd like your advice. Should we include the C.A.T.S logo, or leave them completely free of any message? After all, we're trying to create a space that people find peaceful, relaxing and calming.

But how will people know the story behind the project? Does it even matter? 

We'd love to hear your thoughts - or even see your suggested designs (tag #CatsNotAds if you're using social media).

Also, please keep sharing this project as much as you can. We've had some fantastic media coverage this weekend, but most of our backers are coming from personal recommendations - friends, cat lovers and mischief makers like YOU. 

With a little luck, we can really do this. Thanks for being so brilliant. 

James.

Artist's impression - can we do better?
Artist's impression - can we do better?

Comments

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    1. Dana Fisher on

      Please don't put CATS - there's actually a west-end London play recently which was CATS - people will then miss the point and think it is advertising the play??

    2. Pietro Viecelli on

      QR code all the way!!!

    3. Missing avatar

      Sarah MInsloff on

      I second PR Taylor's comment: "Drop the logo, keep the long worded text. The acronym logo seems a bit too close to the musical 'CATS' so the unaware might get the wrong message and think its another self-promo stunt by Andrew Lloyd Webber."

    4. JackFost on

      No logo please. It makes more sense this way.

    5. Manfred Winter
      Superbacker
      on

      #CATSHATELOGOS

    6. Missing avatar

      Philip on

      Maybe a small logo in the bottom right corner or something, or just a small website address just for people who are looking for more information, but not a big one like in the mock ups above, otherwise it just looks like an album cover or a quirky fashion advert.

    7. Missing avatar

      Nathan Halperin on

      I think maybe one per platform with the logo (but not too big). On the escalators, I dont think it needs them.

    8. Monika Kanokova on

      I think you should use the hashtag but no logos to keep it unbranded. Also the hashtag shouldn't be too big. Keep being awesome! :)

    9. Tallie Maughan on

      No logo anywhere. Or it just becomes another advert for a concept. Cats made to stand for a concept. No concept. The kickstarter is the concept, the tube station the brilliant result of it. Don't pollute it with any form of branding. You could put an explanation in plain text in one poster but don't put a slogan or a website or anything. Even a QR code. Otherwise the cats become about citizen advertising, not the end of advertising. Let the buzz happen through PR and social media - not through polluting what you're doing. My 50 cents.

    10. Missing avatar

      Andrew Alexander on

      I'd go with Ste Mac's idea--QR code to site to move the message forward.

    11. Missing avatar

      Ste MK on

      No logo, but maybe a little QR code in the bottom corner taking them to a page explaining...

    12. Greg on

      No logo on the bulk of them - with just one or two WITH the logo. As per Nick & Joshua below.

    13. Joshua Zytkiewicz on

      No logo, or just one with a logo in the whole station.

    14. Missing avatar

      Juliet Bell on

      No logos, spoils the impact. Suggest one CATS info poster here and there instead.

    15. Nick Schneble
      Superbacker
      on

      How about no logos on any of the posters, except the very first on one side, and the very last on the other side, that can function as signatures for the project? I walked by an art project near the Charing Cross Tube stop today that did just that on the walls outside the station.

    16. PR Taylor
      Superbacker
      on

      Drop the logo, keep the long worded text. The acronym logo seems a bit too close to the musical 'CATS' so the unaware might get the wrong message and think its another self-promo stunt by Andrew Lloyd Webber.

      Though google-ing the description for CATS for me gives you some citizen advice bureau stuff ;-) Then again, no logo and no text will add to the legends of the campaign in years to come and will be the stuff search engines are made for.

    17. Yara Turkistani on

      No logo. If it happens and people want to know more about it then they can google it! Will be all over social media anyway.

    18. Jason O'Mara on

      I vote yes, so people know where they can join the movement!

    19. Adam Wells on

      Thought about this, when I fist saw the project...I vote for 'no' for any messaging. Devoid of logo.