Chapter 1: Every great journey begins with a tiny paw.
Thank you all SO MUCH for digging into your little electronic purse to support the CATS. Together we can transform a London tube station into a gorgeous reminder that the best things in life are free.
Our campaign is off to a roaring start. In just one short week we have:
- Generated amazing media coverage in Newsweek
- Won support from The Yes Men
- Sparked a meeting with the company in charge of ads on the tube
- Welcomed over 100 new backers like you, from all over the world (olá Portugal!)
Now - a quick question for you all. This is our first ever Kickstarter, and since launching we've had many companies offer us a paid service for likes and shares on social media.
So.. what do you think? Should we feed the advertising beast to hit our target? Or can we go it alone, using citizen power and nothing else? Let us know how you feel.
We'd love to do this ourselves and have grabbed CatsNotAds.com because it's super easy to share. So please mention the Kickstarter on social, tell your friends, and remember to stroke your own cat so they don't feel left out (they're secretly mega-excited about this, by the way).
Please send us your ideas, designs or cat jokes so that we can include them in the next update. In the meantime, here's a picture one of our backers did this week.
Thanks again for joining the Takeover Service. Together, we can scratch the world.