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With your help, we're going to replace every single advert on a London tube station with pictures of cats.
We took over Clapham Common station for two amazing weeks. You can find out more about the project and help with our next takeover at CatsNotAds.org
We took over Clapham Common station for two amazing weeks. You can find out more about the project and help with our next takeover at CatsNotAds.org
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683 backers pledged £23,131 to help bring this project to life.

About this project

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The Citizens Advertising Takeover Service (CATS)

£23,131

683

WHAT?

Hello! We're the Citizens Advertising Takeover Service (C.A.T.S).

With your help, we're going to replace every single advert in a London tube station with pictures of cats, like this: 

Tottenham Cat Road
Tottenham Cat Road

 WHY?

a) it would look amazing

b) it’s exhausting being asked to buy stuff all the time

c) we can help lost cats find homes 

Wouldn’t it be great not to worry about the holiday we can't afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel pawsitive.

HOW?

"Would they actually let you do it..?"

YES... We can turn a station into a roaring festival of cats. If we raise £20,000 we can do a whole platform in one of the smaller stations. Any higher and we're in the big leagues.

What the final posters might look like
What the final posters might look like

Plus...  We've teamed up with Battersea Dogs & Cats home AND Cats Protection, so the final posters will feature real stray cats that need homes. The posters will remain completely unbranded, based on feedback from our backers.

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We know this is a silly project. But what if we did this around the whole country, or in every major city in the world? Cats everywhere!

Dumb yes, but also this is about trying something, flexing our collective voice in the most idiotic of ways. From all this madness something amazing could happen. Perhaps we'll start to realise that buying stuff isn't making us happy.

Maybe cats won't make us happy either, but it’s got to be better than insurance adverts. Maybe during this moment of cat related calm we might have a brilliant thought, or a dumb one or even... spend a moment thinking about nothing at all.

i can has zen?
i can has zen?

WHO?

We’re a group of friends and cat lovers from London, England. We are not here to make money or sell anything. We're here to help people think a little differently, and perhaps C.A.T.S is just the start of something. If you want to find out more about us, our website is here

So please fund this project, enjoy all the furry updates, and tell your friends about how you're part of the best replace-adverts-with-cats Kickstarter project EVER.

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£1 reward: we will stroke a cat for you

According to science, over 30,000 people have checked out project already! If each one of these gave us £1, we'd have reached our target already (and our hands would be tired from stroking). 

We need lots of bite-sized backers to help us reach our target. Pledge a pound and join the team!

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£20 Reward: Postcard + Digital Mockup. See Your Cat On The Tube!

This could be mew!
This could be mew!

For a £20 pledge, we'll design, print and send you a beautiful, high quality postcard of your own cat starring in a London Tube advert! We'll also send you a digital version within a day or two, which you can share with your friends, make your Facebook profile, or show to your cat as a surprise. We'll also stroke a cat for you and send you the online 'Cat Blocker'.

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£30 reward: limited edition C.A.T.S t-shirt!

Impress your pun-loving friends with the exclusive C.A.T.S T-Shirt. We might release some different ones as the campaign progresses, so get in early for this special version. 

Yep, we know it's a consumer product. Bet you still want one.
Yep, we know it's a consumer product. Bet you still want one.

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£100 reward: Your cat = famous

For a special gift, we'll reserve a small space on one of the posters for your cucumberphobic friend. We'll tell you when the ad is ready, and you can visit the platform to take the best selfie ever. 

NB: Dogs disguised as cats not accepted.  

Risks and challenges

1) We've asked a couple of the bigger ad companies, and we're confident that we can do around 10 posters with this amount. That would allow us to take over an entire platform, or an entire escalator.

Our stretch goal is £75,000, which would be enough for an small station. Any more than that and we could do Oxford Circus or something.

2) Possible risk to people who are allergic to cats: these are not real cats.

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  1. Select this reward

    Pledge £1 or more About $1.44

    We will stroke a cat for you

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    137 backers
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  2. Select this reward

    Pledge £5 or more About $7

    Receive our special, limited edition C.A.T.S Ad Blocker. This will automatically replace every single online advert with pictures of cats. We will also stroke a cat for you five times.

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    242 backers
    £
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  3. Select this reward

    Pledge £15 or more About $22

    Receive a special 'Citizens Advertising Takeover Service' sticker, ready for your very own mini takeover! (NB: We are definitely not suggesting you do this on a real advert...).

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    Ships to Anywhere in the world
    Limited 83 backers
    £
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  4. Select this reward

    Pledge £20 or more About $29

    We'll design, print and send you a beautiful postcard of your own cat starring in a London Tube advert!

    We'll also send you a digital version which you can share with your friends, turn into your Facebook profile, or show to your cat as a surprise. We'll also stroke a cat for you + send you the CATS Ad Blocker.

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    Ships to Only certain countries
    57 backers
    £
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  5. Select this reward

    Pledge £30 or more About $43

    We'll send you the killer C.A.T.S t.shirt. Only a limited amount available until we think of more puns (suggestions welcome).

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    Ships to Anywhere in the world
    Limited 88 backers
    £
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  6. Select this reward

    Pledge £100 or more About $144

    Your cat will be featured in one of the ads! We'll reserve a little square for your cat, you send us a photo, and hey presto! IMMEDIATE CAT FAME.
    We'll send you an email with details of where and when to find the poster, too.

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    Limited 33 backers
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  7. Select this reward

    Pledge £2,500 or more About $3,595

    Your cat gets an entire poster on the tube. We'll hire a professional photographer to make them look incredible, and they'll appear on a pure background with no logo, and no distractions. Thousands will stop, stare, and love.

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    Limited 1 backer
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  8. Select this reward

    Pledge £5,000 or more About $7,190

    Jaguar. Spent years in the industry and want to give something back? Help fund an entire poster and all is forgiven. Includes all other rewards.

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    Limited 0 backers
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Funding period

- (30 days)