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$671 pledged of $17,000 goal
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By Chef Jocelyn
$671 pledged of $17,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

Food Overload

Hi, I’m Chef Jocelyn! Lately, I've noticed - and  I’m sure you’ve noticed it too – we’re literally avalanched with food these days.    

If we spend any time online, what’s waiting for us there is this food onslaught; massive amounts of content, beautiful images, mouth-watering text, eye-catching videos.

 It doesn’t make any difference what diet you’re following at the moment. From Paleo to vegan, gluten-free, vegetarian, pescatarian, and fruitarian – the bloggers, vloggers and channel content makers are churning out great recipes and techniques all meant to entertain us. And at the same time help us purchase and produce whatever food we desire. 

 So why is it with all of this content, all of this effort, we still stand in our home kitchens, trying to figure out what to pack for lunch and what to make for dinner? And why is it we seem to spend so much of our household budget on food? And yet with all the money spent, we perpetually seem to be without some key ingredient that stops us from putting together a modest meal? 

 What’s going on here? It was this daily dilemma around food that gave me the idea for Food School.

Who I Am: Chef Jocelyn Bakes 

Not everybody can rock a pink chef's coat.
Not everybody can rock a pink chef's coat.

 

Chef Jocelyn's Famous Chocolate Cake
Chef Jocelyn's Famous Chocolate Cake

I’m a trained chef, graduating with honors from Le Cordon Bleu. I currently own a wholesale bakery in Austin called Chef Jocelyn Bakes, formally known as Sugaplump Pastries.  Servicing mainly restaurants, our bakery is built on our signature line of preservative-free small batch brownie batter, made from my secret recipe. 

Our restaurant clients simply cut the pouch, deposit the batter in the pan and bake. Once the batter is baked they can proudly serve blue-ribbon dark chocolate chewy brownies to their customers and guests without any of the hassle of baking brownies from scratch in their commercial kitchens.

Chef Jocelyn Cooks at Food School

In a nutshell, Food School is a powerful food solution.  

I developed Food School in response to the overwhelming number of comments I got online when I began sharing pictures and posts of the meals I make for my family and friends. Questions like, “Is it easy to prepare?” “Can you make it ahead and freeze it?” “Can you substitute ingredients?
I share on both Instagram and Snapchat
I share on both Instagram and Snapchat


What I realized was that my follower’s questions were associated with a method of cooking I had long since abandoned. That sort of hit-or-miss, recipe-based method of food prep hadn’t worked for me either.

It was because of my followers I got excited about sharing my food system, my approach to food with the world. I didn’t want to do it just online. I wanted a comfortable place people could gather and learn about this special system for food planning, purchasing and preparation that makes food fun again and mealtimes pleasant.

Oh, for certain we’ll develop a platform to share online what we talk about here in Austin at Food School. But because food is more than sustenance; it’s family, tradition and appreciation, we’re looking to house Food School in a cozy location that lets us invite folks in to celebrate food while we share the food commandments. And, of course in the back of Food School we’ll house Chef Jocelyn’s Bakes, our small commercial bakery, churning out  that brownie batter I talked about earlier. 

Hawaiian Chicken Teriyaki Bowl
Hawaiian Chicken Teriyaki Bowl

Help us build a home for Food School


The family...
The family...
I’ve been very fortunate with Chef Jocelyn Bakes, my bakery business. Through hard work and lots of family and community support I’ve been able to self-fund most of what I’ve wanted to accomplish. Good people have been there when I’ve needed them.  

But this project is more ambitious. To open Food School and make the difference we know we can make in family life, we’ll need a minimum in startup of $17,000 and a stretch goal of $20,000.

Here’s a snapshot of how the money will be allocated:

  • lease and lease hold improvements
  • equipment costs (6 burner stove, refrigeration, etc)
  • licenses, location and administration fees
  • opening inventory

We’re well aware that there are bigger problems in the world than figuring out what’s for dinner.

But we’ve all been there, and we know it’s not only frustrating, it takes up way to many of our attention bits. I approach all problems through a lens of opportunity. Just think, if the food thing was finally handled, we may finally have the capacity to tackle some of life’s bigger challenges. And who knows, that may help us solve some of life’s bigger problems.  

Hey Y'all! I have a Purple Chef Coat Too!
Hey Y'all! I have a Purple Chef Coat Too!


With Food School I passionately want to make a difference in the daily lives of people. With your help that dream will become a reality.


Risks and challenges

I’ve lived with the ups and downs of small business ownership for about five years growing my bakery business. This means I am no stranger to the challenges that come with following a dream, executing a plan, and bringing a solution to people through a small business vehicle.

Food School will for certain have its obstacles during startup and expansion. But Food School has the advantage of a structured business plan and financial projections. We have indeed assembled a confident team of small business professionals and food experts all committed to bringing this vision to life.

Small business challenges are expected and will not deter us or sidetrack our commitment to creating a platform to share this information.

Thanks so much for visiting and supporting our Kickstarter campaign.

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    Gratitude Mural

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    Mini E-Cookbook

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    Chef Jocelyn's Mixing Bowl Set

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    Chef Jocelyn Apron

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    Chef Jocelyn's Measuring Spoons

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    • Chef Jocelyn Measuring Spoons
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    Chef Jocelyn Tote

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    Serving Platter

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    • Name prominently displayed on a Serving Platter at Food School
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    • Chef Jocelyn Measuring Spoons
    • Larger E-Cookbook
    • Name on Food School Gratitude Mural
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    Personalized Chef’s Coat

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    • Chef’s coat Monogrammed with Chef Jocelyn
    • Larger E-Cookbook
    • Mini E-Cookbook with one meal start to finish
    • Name on Food School Gratitude Mural
    • Online Thank You
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    First Look Party

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    • First look Party + 1
    • Chef’s coat Monogrammed with Chef Jocelyn
    • Larger E-Cookbook
    • Chef Jocelyn Tote
    • Mini E-Cookbook with one meal start to finish
    • Name on Food School Gratitude Mural
    • Exclusive Backer Updates
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    Private Cooking Class

    Includes:
    • Private cooking class with up to 5 of your friends
    • Create your own Private Cooking Class
    • Chef Jocelyn Apron to your Friends at the Private Cooking Class
    • Guest of Honor gets a Chef Coat Monogrammed with Chef Jocelyn
    • First look Party + 1
    • Place of Honor on the Gratitude Wall
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    The Whole Kitchen Sink

    Includes:
    • 6 months of Cooking Classes (Transferable)
    • 1 Hour Private Consultation with Chef Jocelyn (Via Skype)
    • Place of Honor on the Gratitude Wall
    • Chef’s coat Monogrammed with Chef Jocelyn
    • First look Party + 1
    • Chef Jocelyn Mixing Bowl Set
    • Online Thank You
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    VIP Chef Jocelyn Experience

    Includes:
    • VIP Plaque on the Wall of Gratitude
    • 1 Hour Private Consultation with Chef Jocelyn (Via Skype)
    • Private cooking class with up to 5 of your friends
    • Create your own Private Cooking Class
    • Chef Jocelyn Apron to your Friends at the Private Cooking Class
    • Guest of Honor gets a Chef Coat Monogrammed with Chef Jocelyn
    • 6 months of Cooking Classes (Transferable)
    • First look Party + 1
    • Chef Jocelyn Tote
    • Chef Jocelyn Measuring Spoons
    • Chef Jocelyn Mixing Bowl Set
    • Larger E-Cookbook
    • Mini E-Cookbook with one meal start to finish
    • Online Thank You
    • Exclusive Backer Updates
    • Entry into our database for future events and updates
    Less
    Estimated delivery
    Ships to Only United States
    Limited (2 left of 2) 0 backers
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