In the environmental conversation, those with the money get to control the message. Not anymore. We're going to Fight Fire with Fire.
What We're Going to Do
OurSimpleEarth (www.oursimpleearth.com) will create Fight Fire With Fire, a docu-series about the perils and dangers of oil and gas production.
We'll pull back the curtain on the environmental debate to show you all the spin and deceit, all the manipulation and hypocrisy. We know all the tricks – hell, we’ve used most of them in the past – and we know how they work.
Every time they run one of their carefully crafted ads touting safe fracking or clean coal, we’ll run one of our own showing the truth.
We're changing the environmental conversation. We're taking it out of the hands of the lobbyists and corporations, the politicians and the spin-doctors. We're bringing the conversation back to Earth.
Why We Need to Do It
The deck has been stacked against the environmental movement since Day One. All the data and evidence in the world cannot compete with large media buys, cutting-edge creative, and savvy public relations, all disseminated in high definition color everywhere and every day by the best ad agencies money can buy.
It’s easy to see why big oil and big business win the public opinion fight. The rules of the game are the same as in politics: The side with the bigger war chest wins.
Enough is enough. It's time for a change. We're not going to sit here, and be polite, and wait our turn and hope they see the error of their ways.
We're going to fight fire with fire. We're taking the fight to them. On their field. With their rules. And we're going to win.
To do it, we need your help.
How You Can Help
Join the cause and make a real difference, real fast. Help us pull back the curtain on the hypocrisy of Big Oil and Gas. Help us spread the word. When they see our videos they’ll know: we’re not playing the same old game anymore.
Every dollar we get goes to the creation and airing of these docu-series. The money will pay for development, production, talent, editing, marketing, and media time. Select a reward that suits your level of involvement.
Game Changers ($25 pledge) will also receive this custom, special edition Fighting Fire With Fire tee shirt. (We meant to add it earlier, but couldn't change the reward once we received pledges.)
Let the world know that you're fighting to save it.
Risks and challenges
We're David fighting Goliath here. We don't have the unlimited funds of the big corporations.
Every penny of the money raised during this campaign will go to producing, promoting and distributing our series. We'll need to buy air time. We'll need to spend money to get our story in front of the right eyes.