iHeartNote - Open Your Heart - The Art of Appreciation
iHeartNote - Open Your Heart - The Art of Appreciation
iHeartNote - The Art of Appreciation. Show someone how much you appreciate them by sending them an iHeartNote - Open Your Heart.
iHeartNote - The Art of Appreciation. Show someone how much you appreciate them by sending them an iHeartNote - Open Your Heart. Read more
About this project
iHeartNote is all about Appreciation. Appreciation is all about understanding. When you show your appreciation to someone, you are thanking them, but you're also telling them that you understand what they have done.
I believe that showing Appreciation evokes the extraordinary in people. Showing Appreciation or acknowledging someone is different than gratitude. "Gratitude" has been a very popular word recently, and being grateful seems to impact a person's internal state, whereas showing Appreciation has an impact on both your internal state, and also the person receiving the focus of your Appreciation.
Instant Rewards (I think this is a Kickstarter first)
1. Be a backer at any level
2. Receive Digital Rewards: "Thank You iHeartNote" - Your Personalized Note on the "Thank You IHeartNotes" page of iHeartNote.com. Posted within 48 hours.
3. Your personalized note remains, even if we fail to get funded.
Since this project is all about raising the bar for Appreciation, why not show all the backers we appreciate all of them, even if we don't reach our funding goal?
At first glance, iHeartNote might seem like just another [fill_in_the_blank]" app but it's functionally and philosophically different. We are bringing all of our creativity to this project, and we be giving all of our backers updates as we add features. One of the features hinted on in the teaser video, is the ability to place a photo of anything you want in the lower heart of the logo. This will allow you to make an I Heart "fill-in-the-bank" Image. One of the ideas on our wish list, is to be able to take that image, and have it printed on t-shirts, coffee cups, iPhone cases, greeting cards,etc... straight from your phone. This is a "wish list" idea, and we will do our best to work this idea into the app. (we already have a solution that will work, but we want to make it simpler).
When you use iHeartNote to send a note of appreciation to those you love, it can be more of an intimate statement – direct, and one-to-one. Yes, we will have all the popular social media connections as well. We intend to add a variety of cool features to iHeartNote, not shown in the Kickstarter teaser video, which will actually help you to increase your expression of appreciation. iHeartNote will help you choose the perfect words to show your Love and Appreciation, and will have a gamification-type of interface, to encourage you to show more Appreciation. Think of the iHeartNote app as a "personal trainer" for getting really good at showering people with Appreciation.
Here’s an interesting fact: The use of the words Appreciation, Appreciative, and Gratitude have been declining since 1925, according to the Google Ngram Viewer. While this only applies to books Google has digitized (over 5.2 million up to 2008), I believe it does tell a story of our society today. (Here's a screen shot)
One goal for iHeartNote: Bring back Appreciation into our vocabulary and daily practice.
From Harvard: "In 1938 Harvard University began following 268 male undergraduate students and kicked off the longest-running longitudinal studies of human development in history. The study’s goal was to determine as best as possible what factors contribute most strongly to human flourishing.
Recently, George Vaillant, who directed the study for more than three decades, published the study’s findings in the 2012 book Triumphs of Experience. In Vaillant’s own words, the #1 most important finding from the Grant Study is this: “The seventy-five years and twenty million dollars expended on the Grant Study points to a straightforward five-word conclusion: Happiness is love. Full stop.”
From me: "Yep, I agree." (Full stop)
My wish is for every person in every country to up their level of Appreciation in their lives and "Open their Hearts". Currently, 25% of the world is connected to the Internet - around 2.5 Billion people. The "experts" estimate that within the next 2-5 years, another 5 billion people will come online. This will bring the percentage of people connected to the internet to approximately 75% of the world's population. The size of this dramatic shift will not happen again in our lifetimes, and no one knows what will happen when 75% of the world is connected in this way. I don't know either. But.. I believe inserting the Art of Appreciation into that surge could only produce great things for us all.
(Yes, we have International Trademarks, by the way)
Start Date for the project is March 15, 2014, and projected launch of the iHeartNote app is August 15, 2014 which allows for 5 months to finish the project. Don't believe it actually takes that much time to create an amazing iOS app? Please read this amazing thread on Stack Overflow about iOS development costs and then come back:
(yes, it takes work)
Estimates for use of funds from a fully funded Kickstarter Project at $52,700:
NOTE: To start, if the project is successfully funded for the iPhone app at $52,700, Kickstarter will apply a 5% fee to the funds raised, and Amazon will apply credit card processing fees (between 3-5%). So, that leaves NET FUNDING of a minimum of $47,430 to produce the iPhone app.
Here's the Estimated Budget:
What about Android?
Yes, that's right.
We will also produce an ANDROID version, if we exceed our funding goal of $52,700 and achieve the goal of $111,100 (hey, it's gotta be a binary number - it's ANDROID!)
Here's an overview of Rewards. You can read the Reward level detail to the right of the page to choose your level:
1. Physical Rewards: iHeartNote T-Shirts and Stickers! Here are a few mock-ups of what the sticker and T-shirt might look like (it might end up actually looking even better :)
2. Digital Rewards: "Thank You iHeartNote" - Your Personalized Note on the "Thank You IHeartNotes" page of iHeartNote.com. This is available for everyone who contributes - even as little as $5! Note: This is NOT a social media site, this is a personalized, by invitation only as a Kickstarter backer, acknowledgment page. This is simply our way of showing our Appreciation for YOU! (Please keep the pictures safe for work) The process of adding these graphics will either be done in house by us, or we will setup an automated system for backers to post for themselves. Either way, you will have a photo and "posted by" with your name (so people can find you) Since these will be a graphic on our website, you will be able to post the image to any of your favorite media channels, while we are working on the app. The initial concept may be like a WordPress Gallery or a blog post, and we are still designing this part of the iHeartNote website, but here is a concept of the digital reward which might be different in actual execution, but you get the idea:
3. Digital Rewards: Credit on "Appreciation Page" of www.iHeartNote.com page consisting of a a variety of "digital real estate" sizes in varying pixels, with your company or personal bio, links back to your website, credit within the app (actual mix of these dependent on funding level).
This is the "Power Level" of the campaign, with potential traffic back to your site or profile or anything you like - your choice. If we achieve big traffic, our success becomes your success in the form of more traffic for your website, blog... maybe even your own Kickstarter! Think of this level as buying space in a magazine, except that it will be online and not tossed away like a print ad. It is our intention that this reward bring traffic your way for a long time, so we can really show our Appreciation for you backing us in these early stages. We think this is an awesome idea, for the following reason:
(Bessemer Venture Partners recently valued a quarter inch of the mobile home screen, or the size of an app icon, at $1 billion. That's With a "B".)
Here's a visual of the web real estate in pixels, and it will look a lot better once all the cool graphics are added, and keep in mind that this image example is smaller than the end result of an 1140 pixel wide web page. The Executive Heart Producer is 1140 pixels wide by 500 high, for example (the layout below is about 50% smaller than actual size)
iHeartNote Team Members: Garrett Carrara and John Saddington.
Garrett Carrara: Developer, Owner. Electrical Engineering background combined with Computer Science and Accounting degree. When I first learned programming, we literally learned on punch cards and tape, then Basic, RPG 1,2,3, COBOL, and FORTRAN. EXCEL and Visual Basic are an amazing combination, but what we can do with apps in IOS still amazes me even today.
I spend a lot of time thinking up ideas, and then implementing those ideas. Sometimes I'm hired to think for others, sometimes I just create for the sake of creating. Here are some links to get to know me better:
Here’s my LinkedIn Profile: http://www.linkedin.com/pub/garrett-carrara/29/578/a0b/
This is my Google verified business address (the little shield with the check mark next to the circle photo) https://plus.google.com/117841616997366070298/about
Here’s some info about me: http://www.cognizion.com/about-garrett-carrara/
Here's the most recent application I developed - www.CashflowForecastSystem.com.
Here are a 2 client testimonials from some recent large projects I delivered solo: (Just to show Kickstarters I can deliver the results on large scale, complex projects)
John Saddington - Technical Architect for iHeartNote Team
John is a seasoned entrepreneur and software engineer having experienced first-hand the challenges of Kickstarter with his own successfully-backed project, Pressgram:
As Technical Architect he hopes to see this iOS app come to life! John's contribution is priceless, as he has brought a Kickstarted iOS app through the idea stage all the way through to being listed in iTunes. You can follow him on Twitter @Saddington or catch up with him on his blog, http://john.do
We will posting updates on www.iHeartNote.com , and all major social media channels, so keep an eye out for us!
Risks and challenges
There are a number of risks when undertaking any project, and in the case of an iPhone app, there are risks specific to the iPhone app environment that are predictable and manageable. IOS is just rock solid, and we have access to lengthy programming libraries to make quick work of the basic structure of the app, while having the experience in programming to provide further customization. Programming for 'Photo Filters" from scratch is no longer required, for example, and API's for Twitter, Facebook, etc..., are readily available. The iHeartNote will be created - anywhere from a Minimum Viable Product up to a "Swiss Army Knife" type application, and the feedback we get from users will give us more indication of the best mix of the two extremes. One of the reasons BaseCamp by 37Signals.com maintains it's popularity, for example, is that they've kept it simple, which is most likely where we will end up. REWORK is a great book to read on this strategy, by the way. So, the biggest risk we will avoid is trying to do too much out of the gate. We will stay focused on producing the product that encourages people to show more appreciation to those they love.
There are also risks that are unpredictable. The biggest unpredictable risk is if the app is wildly successful, as in over 200,000 downloads within 3 months of launching. At that point the biggest risk will be scaling and growth, and we will have to either switch to an app model that will include ads to collect affiliate payments, or acquire venture capital funding to scale the servers and provide increased user support. At 200,000 downloads, it is possible to generate sufficient monies from app upgrades and affiliate payments from ads to pay for the servers, and either scale this revenue with additional downloads, or attract and acquire venture capital to support further growth. So, even though the app is free to download, there will be additional strategies in order to monetize. If we have the "problem" of widespread downloads, we know who to call within our business network for venture capital.Learn about accountability on Kickstarter
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