Funded! This project was successfully funded on July 23, 2011.

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A high end art book containing 100 personally designed and illustrated interpretations of the greatest sneaker of all time.

The Book

The goal of this project is to do a limited first edition run of the MAX100 book. I want to get the book produced at the best possible quality and get it in your hands. By pledging at the $50 level and above, you are reserving and purchasing your copy of this first edition. The book is made up of 100 of my personal interpretations of the greatest sneaker ever made, the AirMax1 (60 entries that exist and 40 that I'm currently creating). Between the 40 new entries and the behind the scenes content, the book will be almost half entirely new, never before seen content.

The Rewards

UPDATE: Please note international shipping charge chart in first FAQ at bottom of the page. If you are pledging from outside the US, please add that amount to your pledge to cover shipping.

I've created a family of rewards that feed directly off all the shoes in the book. For upper level donors, I will be producing a shoe that is completely made up of donor names above the $100 level.

DIGI-PACK // From the 10$ level and up. Includes a high resolution pdf of all 100 of the entries. Viewable on your iPad, iPhone, or computer. Also includes a wallpaper set for computer desktop, iPhone and iPad. (Please see FAQs for more detailed info)

POSTER // From the $25 level and up. High Quality offset printed on coated poster stock. Large 24 x 18 with all 100 finals in the book (mock up containing duplicates shown)

SPECIAL EDITION IN SLIPCASE // From the $75 level and up, your book is signed and comes in a custom produced slipcase.

ART PRINTS // Produced by Plywerks at 10 x 8 inches and mounted on wood/bamboo and ready to hang. (1) at $150.00 pledge level, (3) at $250.00 pledge level and (6) at $400.00 pledge level. You get to select the art from the 100 finals in the book. (Please see FAQs for more detailed info on these pieces)

SPEAKING ENGAGEMENT // A $2,000 pledge. (the screens above are from my formal presentation). I will come out to your group, class or organization and speak about this project, my 15+ career in design and the value of doing personal work. Please see FAQs below for more details.

The Funds

The money will be spent producing the book and the rewards including all production costs, fulfillment and shipping (international shipping extra, see FAQs at bottom of page). I have partnered with fantastic art book printer, Oddi printing out of Iceland, for production of the book. I have poured so much of my time and passion into this project that I wanted to present them in the best possible way, and finish it right. 

The Backstory

How does a project like this get started? Well, if I'm honest, the whole thing kind of started by accident. As a long time designer, I was looking for a personal project that would give me a chance to get back into illustration. I've been a sneakerhead as long as I can remember, so I decided to illustrate every pair of shoes I ever owned. I began creating this personal museum of a youthful obsession that I never outgrew. After finishing that, I took my favorite shoe of the bunch, the AirMax1, and I began illustrating it in a different way each day. My plan was to do it for two weeks, but about the middle of the second week, things took a turn. 

I started exploring the styles of some of my design heroes and current designers and illustrators that inspire me most. I loved digging into their work, trying to figure out what made it tick, and then apply it to this one object. By then the project took on a life of it's own. I left the tributes behind and began to explore, illustration, photography, design and most importantly, ideas. How many ways could I think of to interpret this one object? It became a playground for all my influences and ideas.  

 

When I realized I was going to keep doing this for a while, I set for myself a goal of 100 total. I kept working at it until I reached around 60 shoes over the course of several months, but the demands of work and family dictated that I move on to other things. I was and still am overwhelmed with people's response to the series, and I've always had this nagging feeling that I have unfinished business. That was the birth of the MAX100 book project.

Let's Go

The project duration is set at 60 days, so that I have time to complete all of the remaining entries and finish the design and layout of the book. While you guys are supporting the project, I'll be creating what I hope are the best ones yet and going back and refining some of the existing ones to make them even better. 

I appreciate you taking the time to consider joining me on this. You can follow my journey through project updates and for more, follow me on Twitter here.

I'd love your support, and I'll see you at the finish line. Thanks.

UPDATE: Please note international shipping charge chart in first FAQ at bottom of the page. If you are pledging from outside the US, please add that amount to your pledge to cover shipping.

Video: Jewell & Ginnie // Music: Metavari

FAQ

  • 1. HIGH QUALITY PDF - contains the 100 final shoes. It will not contain any of the process, behind the scenes or other content found in the final hardcover MAX100 book. This is viewable on iPad or any other digital device that displays pdf files.

    2. DIGITAL WALLPAPER SET - includes sizes for your computer desktop, iPhone and iPad.

    These will both be available for download once the project is complete and goal is reached.

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  • The video was conceived, shot, edited and produced by Adam Boozer of Jewell&Ginnie out of Charleston, SC / Atlanta, GA.

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  • The music is by METAVARI. I'd particularly like to thank Nate Utesch for the use of this track.

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  • Domestic US shipping is included for all items and rewards levels.

    International shipping: Additional cost for International First-Class shipping. Due to the size differences in posters and book/prints, items will be sent in separate groups. Additional international fees are as follows:

    $25 level (Poster): Add $10
    $50/$75/$100 levels (Poster/Book): Add $20
    $150/$250 levels (Poster/Book/Art Prints, 1 or 3): Add $45
    $400 level (Poster/Book/Art Prints, 6): Add $55

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  • These are high quality, photographic reproductions that are mounted on a wood surface and ready to hang as soon as you receive them. The final size is 10 inches wide x 8 inches tall. Whether you sign up for the 1-print reward, the 3-print reward or the 6-print reward, you get to choose the featured art from the 100 finals from the book that will be posted online once they are all created.

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  • This talk is tailored to Corporate in-house creative groups and will focus on lessons drawn from the MAX100 project:

    1: Finding and faking inspiration
    2: The role of obsession in the creative process
    3: What repetition can teach you
    3: Maintaining focus
    4: Formulating and sticking to a plan.

    The cost of this reward does not include my travel and accommodations to be arranged by and paid for by the organization that pledges for this reward.

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  • All times specified below are after the 14 day period for funds to clear after successful funding. Due to size differences, all items will be shipped separately.

    Digi-packs will be the first item available, I will post a link where these can be downloaded immediately.

    Posters: Production on the posters will begin immediately. I estimate 4-5 weeks for final art creation, production and ship time.

    Books: I estimate 2 weeks for creation of final layouts and integration of final illustrations. These are being produced in Iceland, so I have to factor in shipping of proofs and of actual product. Total production time is an estimated 1.5-2 months.

    Art Prints: once all 100 shoes have been completed as finals, I will post these illustrations online, so you can select the 1, 3 or 6 for your set (depending on your selected reward. I estimate production on these to take about 1 month from selection to delivery.

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  • The construction of the book will be full color printed pages with a cloth bound hard cover, printed by Oddi Printing out of Iceland. Final size is 10" x 8"

    This is an art book, containing full page visuals of the 100 final shoes. There will also be backstory about some of the pieces and insight into process and inspiration.

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  • This talk is tailored to Student / Design groups and can be modified to suit your particular organization's needs and interests:

    
1: Exploring inspiration - where to mine it, how to cultivate it, and how personal work functions as a component of the creative process.

    2: Personal projects as a creative lifeline - Over the last 2 years, my pursuit of and involvement in personal work has fed my client work, created personal inspiration and connected me to many great oppportunites. How do personal projects fit into the new connected, online landscape.

    3: Work / Process - I will show and talk about my work, talk about how it was made and talk about the behind the scenes challenges and insights from my own experiences.

    I have been a professional designer and creative for over 15 years. I have worked with clients both big and small including Facebook, the NBA, Sneaker Freaker, Nickelodeon, Dunkin Donuts and The Salvation Army.

    My presentation is very visual and is ideal for any setting where there is a focus on connecting with what inspires and motivates you.

    The cost of this reward includes all of my travel expenses* (flight, accommodations) to be arranged by me. All you need to provide is a time, place and audience. It would be preferrable for the date of this to be anytime after the first of August, to allow time for the completion of this project, but possible dates can be discussed.

    *if cost of air travel and accommodations is greater than $500, due to the distance traveled and/or available flights, this reward cost will need to be adjusted. Basically, I'm willing to do this for free, but don't want to lose money :)

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  • Pledge $5 or more
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    You will get access to project updates and receive my eternal gratitude for helping make this book happen.

  • Pledge $10 or more
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    22 backers

    UPDATES / DIGI-PACK / You will have access to project updates as well as a high quality pdf of the shoe illustrations ( viewable on iPad/iPhone & other digital devices ) and a computer wallpaper set. See project FAQ's at bottom of page for full details.

  • Pledge $25 or more
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    UPDATES / DIGI-PACK / POSTER / Access to project updates, Digi-Pack and a 24" x 18" MAX100 poster, showing all 100 shoes in the series on a single sheet. Full color printing quality stock.

  • Pledge $50 or more
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    147 backers

    UPDATES / DIGI-PACK / POSTER / BOOK / Access to project updates, Digi-Pack, poster and 1 copy of MAX100.

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    67 backers

    UPDATES / DIGI-PACK / POSTER / BOOK (SIGNED) / SLIPCASE / Access to project updates, Digi-Pack, poster and 1 copy of MAX100 (signed) in the special slipcase.

  • Pledge $100 or more
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    64 backers

    UPDATES / DIGI-PACK / POSTER / BOOK (SIGNED) / SLIPCASE / NAME IN BOOK / Access to project updates, Digi-Pack, poster and 1 copy of MAX100 (signed) in the special slipcase. In addition, your name will be integrated into a special donor illustration, containing all donors at and above this level.

  • Pledge $150 or more
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    51 backers

    UPDATES / DIGI-PACK / POSTER / BOOK (SIGNED) / SLIPCASE / NAME IN BOOK / ART PRINT / Access to project updates, Digi-Pack, poster and 1 copy of MAX100 (signed) in the special slipcase. Your name will be integrated into a special donor illustration, containing all donors at this level. (1) 10x8 inch Plywerk mounted print of any shoe of your choice.

  • Pledge $250 or more
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    33 backers

    UPDATES / DIGI-PACK / POSTER / BOOK (SIGNED) / SLIPCASE / NAME IN BOOK / ART PRINTS (3) / project updates, Digi-Pack, poster and 1 copy of MAX100 (signed) in the special slipcase. Your name will be integrated into a special donor illustration, containing all donors at this level. (3) 10x8 inch Plywerk prints of any shoes of your choice.

  • Pledge $400 or more
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    7 backers

    UPDATES / DIGI-PACK / POSTER / BOOK (SIGNED) / SLIPCASE / NAME IN BOOK / ART PRINTS (6) / project updates, Digi-Pack, poster and 1 copy of MAX100 (signed) in the special slipcase. Your name will be integrated into a special donor illustration, containing all donors at this level. (6) 10x8 inch Plywerk prints of any shoes of your choice.

  • Pledge $650 or more
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    STUDENT / DESIGN GROUP SPEAKING ENGAGEMENT / All previous (updates, digi-pack, poster, signed book in slipcase, donor page) and I come and present a talk tailored for design groups, creative organizations and design students. The talk will focus on self initiated projects in today's design climate. (Please see FAQs for more detailed info)

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    CORPORATE SPEAKING ENGAGEMENT / All previous (updates, digi-pack, poster, signed book in slipcase, donor page) and I will come speak to your corporate group or company about the project and the power of creative obsession. (Please see FAQs for more detailed info)

Funding period

- (60 days)