My project is pretty straightforward. I want to take my popular weekly opinion column, IT IS WHAT IT IS, and turn it into a book—a collection of my most popular columns under one, slick hard cover. LIFE: It is what it is.
Since starting the IT IS WHAT IT IS column in 2009, I’ve written a book’s worth of opinion columns on everything from parenting and relationships to keeping up with the Joneses and the popularity myth—all with the same simple message: The only control we really have in life is how we act and react to what life throws at us.
My readers all say the same thing, they read IT IS WHAT IT IS because it sounds like I’m talking to them from a bathroom stall and that’s what they love about it. They feel like I'm writing about them. And that’s because I write what people are thinking. And I write it in an honest, funny, and easy-to-digest way.
It's this overwhelming response from my readers that’s inspired me to publish this book.
But I need backers to do it.
So I'm looking to all the IT IS WHAT IT ISers out there to help me fund my project. I guess that means it would be a book for the people, by the people.
Look, I think it’s unrealistic to think anyone can live a totally idyllic, sublime life. And you're an idiot if you think that. (No offense. This is tough love for the soul.) Life is beautiful, but life is also ugly and imperfect and people need a regular, relatable person to remind them that it’s supposed to be that way. And an awful lot of people seem to think that should be me. So here I am.
I want to give people what I think they really need and want—a simple, straightforward resource that reminds them that life can be beautiful and rich and fulfilling if we all just accept that it is what it is.
LIFE: It is what it is embraces the idea that we’re supposed to be imperfect; we’re supposed to screw up; we’re supposed to make bad decisions and lose our way. LIFE: It is what it is will be a reminder that every one of us wades through the same s--t. But that’s okay, because only by embracing the imperfections of life can we ever find real happiness.
Risks and challenges
After exploring 'traditional' publishing options—where opportunities seem to be limited to those who are either super famous or well-connected—I've decided to self-publish my book. The bottom line is that I want to maintain complete creative control over my content and marketing and get books in peoples' hands quickly. And the best and most cost-effective way to do that is through an on-demand publishing model.
So here's the plan...
With the help of KICKSTARTER, I hope to raise a minimum of $4,000 to cover the costs associated with editing, designing, and producing the physical book.
If I'm fortunate enough to exceed my funding goal, any additional proceeds will be invested in subsequent print runs, marketing and branding campaigns, IT IS WHAT IT IS merchandising, and will help to grow my online presence and social media outreach.
The manuscript is written. What's left is the editing, the interior book & cover design, the e-book conversion, and the printing.
Every pledge counts—no matter the dollar amount. It's because of backers like you that this opportunity even exists.
Thanks a million for your support! (And no, I wasn't hinting at a dollar amount.)Learn about accountability on Kickstarter
Simple. I plan to put any additional funds back into the project in the form of additional print runs, marketing, PR, and social media campaigns. And don't tell anyone, but if this goes well, maybe LIFE: It is what it is is just the first in a series....
Honestly, I hate to even entertain the question. But since you're a potential investor, I'll humor you. Most importantly, you won't be charged a dime if I don't reach 100% of my funding goal. That's the beauty. There's no risk. But, we're glass half full here. We're not going to think that way, are we? We're taking this thing ALL THE WAY!
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- (30 days)