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£1,942
pledged of £20,000pledged of £20,000 goal
54
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 21 2014 8:00 PM UTC +00:00
Last updated December 22, 2014

Hug-mi™ : The Bear Hug Backpack

The Adorable, Huggable Costume Backpack. Designed to get kids off screens and back into imaginative role play. Its all about the Hugs!

Hug-mi™ : The Bear Hug Backpack

The Adorable, Huggable Costume Backpack. Designed to get kids off screens and back into imaginative role play. Its all about the Hugs!

£1,942
pledged of £20,000pledged of £20,000 goal
54
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, December 21 2014 8:00 PM UTC +00:00
Last updated December 22, 2014

About

BACKGROUND

Dressing up is one of the oldest forms of entertainment. Kids love acting out new and exciting characters and role play can be a great learning experience as well as lots of fun. Hug-mi™ costume backpacks tap into this innate desire to play and to create by combining loveable characters with practical functionality.

Creativity has its foundations in imaginative play. It is here that the earliest stories are both invented and enacted.”  (The Play House).

DESIGN CHALLENGE

Having designed, manufactured and sold bags and accessories for well-known brands for many years, we set ourselves a challenge:

to create a product that would engage children and allow them to take a favourite character or animal everywhere with them in the form of a practical bag that can convert to a costume. And to help give children a sense of responsibility for the character and some awareness of the animal it's based on.

SOLUTION

Our Solution is Hug-mi™ the World's first fully functional hugging backpack. We have combined 3 elements: a bag, a hat and a costume. Soft toys have always been a hit with kids and Hug-mi™ allows kids to wear their soft toy!

Hug-mi Three in One
Hug-mi Three in One

The bag is a substantial size (34x18x48cm) and will fit your kid's water bottle and lunch box, and some books or toys. Inside there's a hidden plush pocket. Outside the soft padded shoulder straps are adjustable for comfort and there is a large front opening for easy access. Our Hug-mi™ fold-out character hat and patented fold-out ‘arms’ are quick to position. The arms can be velcroed to the front of the backpack straps giving the wearer a big ‘hug’. 

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For role play the ‘arms’ can be worn like sleeves and have a soft plush section at the end into which the child can slip their hand so they can become their character.

THE CHARACTERS

We have designed the Hug-mi™ convertible backpacks for kids aged 4+, of course if you are 16 and want to wear a Hug-mi™ product we will be extremely happy!

With the help of the Kickstarter community we will launch all 4 Bear-Hugg™ characters, there's Oso-mi the cuddly Grizzly Bear, Sno-mi the cool Polar Bear, Pan-mi the gentle Panda Bear and Koh-mi the loveable Koala Bear.

THE HUGS

Our currency is Hugs and we spend freely. In order to keep on hugging we have adopted bears to match our character bears, Koala, Polar, Grizzly and Panda. As a company we will continue to support these endangered animals and keep our Hug-mi™ community informed of their progress. This enables the user to be part of a greater programme to adopt or support species and charities just by their purchase of a Hug-mi™ character backpack.

Hug-mi™ Adoption Programme
Hug-mi™ Adoption Programme

PRODUCT SPECS

  • Bag Dimensions: (LxWxH) 34x18x48cm.
  • Bag Material: Polyester Plush Fabric.
  • Bag Manufacturing Process: Machine Stitched.
  • Bag Packaging: Full colour card header, passport and poly bag.
  • Bag Maintenance: Keep clean with a damp cloth and give lots of hugs!

 REWARDS

Hug-mi Rewards
Hug-mi Rewards

WHAT'S NEXT?

Here at Hug-mi™ HQ we're always busy creating and developing new characters, it's what we do and if we're successful in meeting our goal we have many more characters eager to be brought to market. Here's a sneak peak at what's in store for Hug-mi™ fans:

Risks and challenges

Choice of Factory
We have many years of experience in development, production and testing. We choose our partners with great care and their working practices are as important to us as their quality and prices. We spend time at the factory during development and production and we have experienced contractors who will visit the factory regularly to take inspection and to ensure quality control is at the highest standard.

Product
We have already produced high quality samples of 8 characters so we understand the manufacturing challenges and will be working closely with our partners to ensure they have all the support they need to make the best product.
We may make some changes to the original designs, but only for the better!
If we experience delays, we want to communicate openly and honestly about the process.

We would love to be able to get your Hug-mi's to you earlier than April 2015, however the Chinese New Year holiday during February means production is limited at the beginning of the year so for now we are cautiously saying we will despatch in April and if we can do any better you will be the first to know!

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Support

  1. Select this reward

    Pledge £1 or more About $2

    We are sending you a big Hug!

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  2. Select this reward

    Pledge £3 or more About $4

    You get a big hug and a mention on our website for your kind support.

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    1 backer
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  3. Select this reward

    Pledge £5 or more About $7

    You will receive one of our special characters in the form of a Keychain, and a hug of course!

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  4. Select this reward

    Pledge £15 or more About $20

    Hug set, comprising of a keychain, fridge magnet and 3 postcards. The Keychain and magnet will have our Hug-mi™ characters on them for you to keep and the postcards will have photos and a character to colour in. Of course we will be sending you a big hug aswell!

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  5. Select this reward

    Pledge £25 or more About $33

    Super earlybird Hug-mi™ backpacks. We have 4 bears waiting for your early pledge - you will get your first choice if you are Super early! We also subsidise the postage as you are super early ...

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  6. Select this reward

    Pledge £30 or more About $39

    Early bird Hug-mi™ backpacks, you can be the first to present someone with their unique huggable backpack - give a Hug-mi™ to someone you love.

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  7. Select this reward

    Pledge £55 or more About $71

    Choose two of your favourite bears and give double hugs with our soft and cuddly Hug-mi's

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  8. Select this reward

    Pledge £75 or more About $97

    Double Hug-mi's with a hug set each. Choose 2 of your favourite bears and we will send you a hug set which is a keychain, magnet and postcards, carry them with you wherever you go.

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  9. Select this reward

    Pledge £120 or more About $155

    Our Teddy bears picnic has 4 bears, Pan-mi, Koh-mi, Sno-mi and Oso-mi - you get them all including a Hug set for each Hug-mi™ Backpack, have your own Teddy Bears picnic! And keep on hugging ....

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  10. Select this reward

    Pledge £500 or more About $643

    We will guide you through the design process via Skype or email so that you can create your very own Hug-mi™ character. We will make a sample for you and if your character goes into our line, you will be the named designer and will have your name on every product. You deserve a great big hug!

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  11. Select this reward

    Pledge £1,000 or more About $1,285

    The ultimate Hug-mi™ experience. We will recreate a Teddy bears picnic and invite you to come along, you will meet the founders and spend the afternoon with us in our studio where we will brainstorm a new character, you will choose the colours and fabrics and the name. Your character will become the start of our 'Limited Edition' Hug-mi 's. We will give you a big hug before you leave! This reward can only apply in UK or Europe as this is where we are based, however we can work something out for anyone wanting to pledge this amount from outside the EU! Please get in touch for more details.

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Funding period

- (37 days)