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We're reinventing premium lingerie by offering unique designs at fair prices while employing single mothers. Read more

335
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$25,699
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Funded!

This project was successfully funded on July 25, 2014.

We're reinventing premium lingerie by offering unique designs at fair prices while employing single mothers.

About this project

A HUGE thank you to our first Kickstarter backers! 

This is our second Kickstarter!  We are so grateful to our backers from our first Kickstarter.  You helped us get our start!  We've come a long way since February and we're so excited to launch our second collection. We're happy to announce that we've even been invited to take part in Paris Fashion Week!  What an honor!

Our Kickstarter History

We're so happy with the results of our last collection. So many of you emailed us later to tell us that our bras were the most comfortable you have ever tried and that our cotton panties made you want to throw away all of your old panties.

We've made a ton of improvements!

We learned a lot making our last collection and we're happy to announce a few improvements.  First, now ALL of our panties are being made by single mothers or women that are heads of household.  We are SO happy about this. On a technical level, we're using environmentally friendly glue in our cups which means they'll have no odor.  We've also changed our elastics to make sure that they are super soft. We've added a little lace and as promised, we've expanded our sizes!

Check out our media coverage!

June 19 2014
June 19 2014


 

December 2013
December 2013
February 14 2014
February 14 2014
  
March 28 2014
March 28 2014

Our Story

For those of you who are new to Naja, here is our story:

We started Naja because we wanted to change the fashion world by creating a lingerie brand for smart, witty, creative women who aren't afraid to speak their minds.  We wanted to create a brand that reflects our values: excellent quality, fair prices, and a deep desire to make the world a better place. 

Why Naja? 

First, we asked ourselves: Can we create premium quality lingerie that is comfortable, uniquely designed, and offer it at fair prices? 

1. Premium Quality means using hand-harvested Peruvian Pima cotton--the softest Pima in the world; the softest mesh and nylon we could find; and lace made out of nylon instead of polyester. 

2. Comfortable means using memory foam cups--cups that mold to your body as your wear them (like memory foam mattresses) and won't crack or break like most mass market brands. 

3. Uniquely designed means we partner with local artists to create unique prints and add unexpected details to our products like prints on the inside of bras and quotes on the inside of our panties. 

4. Fair prices means we cut out the middleman to give you luxury at fair prices. 

The answer was yes! 

Doing Good.

Next, we asked ourselves: how can we build a brand that does good? To us that meant two things: doing good for the women who buy our product and doing good for the world. 

First, we decided we wanted to make women smile. So we put quotes inside our panties. Yep. That's right, quotes. Smiling is good! (Didn't you just smile when you read that?) 

"Don't be afraid to ask for what you want"
"Don't be afraid to ask for what you want"

Then we decided we wanted to change a few women's lives. Through our program, Underwear for Hope, Naja trains and employs single mothers to sew, then we employ them to sew our lingerie wash bags. All of our panties are made in a factory solely owned by women who employ single mothers/female heads-of-household. So, with every Naja purchase you make, you're contributing to giving a single mother a job. 

Lingerie wash bag made through Underwear for Hope
Lingerie wash bag made through Underwear for Hope

Why we are raising money/ using Kickstarter. 

Our last Kickstarter was super successful, thanks to you (our Kickstarter family)!  As a result of all of this attention, we were lucky to raise some money to expand our tiny little team.  We'd love to continue to grow, expand our collection and change women's lives and this is where you come in!  As a thanks, we're offering our collection to you at a discount to the price we will offer it on our website.  Your orders are made to order and will ship sometime in late August.

Our Sizing.

Our Bras come in sizes: 32B,C,D, DD, DDD; 34B,C,D, DD, DDD; or 36B, C, D, DD. All of our bras have 4 hooks to give you more flexibility on sizing.  If you are a size 38 band, try our 36 and add one cup size.

Our Pima Cotton Panties come in XS, S, M, L, XL, 2XL. All of our panties have 100% cotton gussets for better health.

Our Nylon Panties come in XS, S, M, L, XL. Bras and panties run true to size. All of our panties have 100% cotton gussets for better health.

Our Products.

Our Signature Bra and Panty Sets: Choose one of three collections and we'll match your bra with your choice of a brief or thong from the same collection. Panties come in XS, S, M, L, XL. Bras and panties run true to size.

Left to Right - Talavera Red, Andalusia Lace, Talavera Blue
Left to Right - Talavera Red, Andalusia Lace, Talavera Blue
Talavera Olivia Red bra/ Interior print
Talavera Olivia Red bra/ Interior print
Andalusia Blue Lace bra/ Interior print
Andalusia Blue Lace bra/ Interior print
Talavera Olivia Blue bra/ Interior print
Talavera Olivia Blue bra/ Interior print
Talavera Valentina convertible bustier
Talavera Valentina convertible bustier
Andalusia Adriana Bralette and Victoria Lace Mid-Rise
Andalusia Adriana Bralette and Victoria Lace Mid-Rise

Our Nylon Hi-waisted panties Come in XS, S, M, L, XL. All of our panties have 100% cotton gussets for better health.

Talavera Carmen in blue with embroidery and red
Talavera Carmen in blue with embroidery and red

Our Lace Basics: Our super soft signature lace panties come in thong or brief in either black, nude, red or blue. Sizes: XS, S, M, L, XL. 

L: Lola Thong - Nude, R: Sofia Brief - Nude, also available in black, red, & blue
L: Lola Thong - Nude, R: Sofia Brief - Nude, also available in black, red, & blue

Our Pima Cotton Collection: We call these our "cheeky knickers." Made from super soft hand-harvested Peruvian Pima cotton. Sizes: XS, S, M, L, XL, 2XL. 

L to R: Chihuahua, Miyoko Loves A Dragon, Lick, Instruction Manual
L to R: Chihuahua, Miyoko Loves A Dragon, Lick, Instruction Manual

Our Packaging: Your purchase comes wrapped in gorgeous packaging when one of your rewards includes a bra.

Thank you so much for reading about us. If you like us but can't buy, please share our page on Facebook, Twitter, or email it to a friend. We'd be really grateful.

Risks and challenges

We've already made part of our collection, your contribution will help us complete it. We know that we'll be able to manufacture and fulfill your reward with your help. Should there be any production delays or if an item(s) becomes sold out due to high demand, we will provide a credit for a different item and/or fulfill your item at a later date. We dearly value the relationship we have with our customers, and will update backers ASAP should we experience any production delays.

We have high standards for our products, so we guarantee the quality. If you do not like it, we will replace it for free.

Learn about accountability on Kickstarter

FAQ

  • Absolutely! Kickstarter doesn't have a way to automatically do this, but pick the reward that you want, add the amount of the other reward and when we send out the survey at the end of the campaign, there will be a write in where you can list any additional rewards, along with your size and color choice.

    For instance: If you'd like to purchase 2 cotton panties and a lace bra and panty you'd pledge a total of $116 - (18x2) cotton panties + 68 (+12) lace bra and panty set.

    Last updated:

Rewards

  • You selected
    Pledge $5 or more

    12 backers

    GIVE HOPE. Your $5 contribution is a vote of encouragement and helps us keep going in our mission to change women's lives through lingerie! You'll receive a lingerie wash bag, made by the women we employ through Underwear for Hope.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $16 or more

    14 backers

    ONE PAIR OF PANTIES. One pair of our super soft premium lace briefs or thongs in the color and size of your choice. Each panty comes with a lingerie wash bag made through Underwear for Hope and a surprise inspirational quote inside. You can feel good knowing that you'll have made a difference in a woman's life. (includes $4 shipping fee)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $18 or more

    30 backers

    ONE PAIR OF PIMA COTTON PANTIES. One pair of our super soft hand harvested Pima cotton panties. Each panty comes with a surprise inspirational quote inside and you can feel good knowing that you'll have made a difference in a woman's life. (includes $4 in shipping)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $28 or more

    58 backers

    TWO AWESOME PAIRS OF PANTIES. One pair of our super soft premium lace briefs or thongs and one pair of our premium PIMA cotton briefs. All panties come with surprise quotes inside! You'll also receive a lingerie wash bag made through Underwear for Hope.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $46 or more

    8 backers

    TWO PAIRS OF HI-WAISTED PANTIES: Two of our retro inspired hi-waisted panties. Each panty comes with a surprise inspirational quote inside and you can feel good knowing that you'll have made a difference in a woman's life. A Lingerie wash bag made by the women through Underwear for Hope is also included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $52 or more

    16 backers

    ANDALUSIA YELLOW LACE BRALETTE & MATCHING PANTY. Our first lace bralette, Adriana, is stylish without sacrificing support. A wide band, side boning and interior lining provide support even for women who generally require underwire bras. Available in S, M or L. We pair it with the matching Victoria Lace Mid-rise. And we'll gift wrap it in gorgeous packaging and send you a lingerie wash bag made through Underwear for Hope.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $68 or more

    101 backers

    SIGNATURE BRA & PANTY SET One of our signature premium bras (currently only sizes 32-36 B-D, 32DDD and 34DDD also available) made with our super soft memory foam cups that molds to the body (just like a memory foam mattress!) and interior cup prints designed exclusively by Naja.Perfectly paired up with your choice of matching panties in thong or brief form. For the Andalusia Lace set, add $12. You'll also receive a lingerie wash bag made through our Underwear for Hope program. We'll gift wrap it all in beautiful packaging for you. And feel good knowing that you are making a difference in a woman's life.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $72 or more

    11 backers

    VALENTINA EMBROIDERED BUSTIER. Blue floral embroidery and interior cup prints designed exclusively by Naja are just a few of the details you'll find on the Valentina Bustier. Using our signature memory foam demi cups, this convertible bustier bra (currently only sizes 32-36 B-D, 32DDD and 34DDD also available) has a little more coverage than traditional bustiers to eliminate spillage. Front and side boning makes this our most supportive bra, while two layers of fabric control back fat. You'll also receive a lingerie wash bag made through our Underwear for Hope program.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $96 or more

    21 backers

    SIX PAIRS OF PREMIUM UNDIES: From our super soft lace, to our signature PIMA cotton cheekies, you'll receive 6 pairs of our favorite panties. Each panty comes with a surprise inspirational quote inside and comes wrapped inside a lingerie wash bag made through our Underwear for Hope program.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $130 or more

    31 backers

    I WANT IT ALL: One pair of lace thongs or briefs, one pair of PIMA cotton briefs, one retro inspired hi-waisted panty, and a signature matching bra and panty set (add $12 for the Andalusia lace set). We'll wrap it up beautifully in our signature Naja packaging and send you a lingerie wash bag made through Underwear for Hope.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $220 or more

    14 backers

    SIGNATURE BRA & PANTY SET TRIO. Three of our signature premium bras (currently only sizes 32-36 B-DD, 32 and 34 DDD) made with our super soft memory foam cups that molds to the body (just like a memory foam mattress!) & interior cup prints designed exclusively by Naja. Perfectly paired up with your choice of matching panties in thong or brief form.We'll gift wrap it in gorgeous packaging and send you lingerie wash bags made through Underwear for Hope. Available all at once, or over 3 months.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    2 backers

    THE EVOLVED MAN PACKAGE. Buying your lady lingerie can win you lots of points. You give us three important dates during the year, we'll send your lady three different gifts of one bra and two panties each time. Includes beautiful packaging and a card for you to sign. We'll include a personalized consultation to help you learn how to buy lingerie for the lady in your life and to help us pick out the gifts she'll love.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $300 or more

    2 backers

    PUT YOUR OWN QUOTE INSIDE A PANTY. Come up with your own quote and we'll print it inside one of our panties! We'll give you plenty of panties with your quote to distribute to all of your friends.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $800 or more

    0 backers Limited (5 left of 5)

    A PRIVATE LINGERIE PARTY. A 3 hour private trunk show with our founder and designer for you and 10 of your friends. Complimentary bra fittings for everyone, bubbly and canapes, and gift bags with panties for all of your guests. Available in the New York Metro area and San Francisco Bay Area.

    Estimated delivery:

Funding period

- (30 days)