Share this project

Done

Share this project

Done
A stationery brand providing no-fuss notebooks in 20 colours, with your choice of embossing. Your style, your notebook.
A stationery brand providing no-fuss notebooks in 20 colours, with your choice of embossing. Your style, your notebook.
A stationery brand providing no-fuss notebooks in 20 colours, with your choice of embossing. Your style, your notebook.
Created by
109 backers pledged £4,068 to help bring this project to life.

About

Chroma Stationery project video thumbnail
Replay with sound
Play with
sound

Chroma Stationery

£4,068

109

UPDATED INFO ON WHY I NEED YOUR HELP and WHAT I HAVE DONE SO FAR!!

The Chroma Story 

Hello, my name is Gabi, I am 22 and I am the founder of Chroma Stationery - a small, colour loving stationery brand. 

Chroma was born after years of trying, on and off, to find a good quality notebook that wouldn’t break the bank but came in the exact colour I wanted. I was looking for a simple, no-fuss notebook that did exactly what it said on the tin. Most importantly I was looking for the colours I loved and a notebook I could make my own. I didn’t want a corporate looking black, blue or red notebook but equally didn’t want a very busy and often girly design. It was whilst putting together a University project that I decided to provide a solution for these troubles.

Our Nebraska Perfect Bound Range
Our Nebraska Perfect Bound Range

Chroma is a brand all about colour. Colour triggers emotions - it can remind you of people, places and moments in life. The colours that people surround themselves with are very personal and reflect personality, mood and individuality. The Chroma ranges are currently available in 20 different colours, each has its own name and personality. When I meet someone, more often that not, they will remind me of a certain colour. That is why every colour in the range is named after an important person or figure in my life that the colour reminds me of. Each of our ranges is named after a place that means something to me.

Embossing and customisation is something everyone loves to be able to do, however, it is often only offered by high end brands and can be very expensive. That is why Chroma offers embossing for all our notebooks, for free, in either gold or silver. You can have pretty much anything embossed on your notebook whether that be your name, your initials, a message or a logo. There is something lovely about having a product you have pretty much designed yourself with your name or initials proudly on it. 

I giftwrap every Chroma notebook, at no extra charge, with stickers and postcards in our Chroma colours. I believe everyone deserves to receive a beautiful package in the post, without having to fork out a lot of money. 

I graduated this Summer, and as a student and graduate wanted a notebook which would fully represent me, my personality and style in interviews and meetings. This is something which after a large amount of market research, I found many people agreed with. We all want to stand out from the crowd and make a great impression - a Chroma notebook is the perfect way to do that. 

(Film above made by my very talented animator brother, Sean, http://seancox93.wix.com/home )

Our current Nebraska range: - 

  • A5 notebooks
  • 10 unique colours 
  • Perfect bound
  • Matt laminate cover on 300gsm paper
  • 50 lined or plain interior pages
  • Embossing of any message/name/initials in one of 2 colours (gold or silver) in your chosen font

What I have done so far: 

  • Created and set up the brand up in April 2014
  • I began with a basic website, hand embossing some basic notebooks, and after great feedback invested £7,000 (with the help from my savings and support from parents) to improve the quality of the notebooks.
  • I have spent months refining two product ranges 
  • I have found a reliable and high-quality partner for the supply of the notebooks. Opus Printing has provided a huge amount of guidance and support.
  • Built social media presence and an initial website (www.chromastationery.co.uk)
  • I purchased a Digital Hot Foil Embossing Machine in order to improve the quality of the notebooks and add a huge number of embossing possibilities. 
  • Once the embosser was purchased I stepped up my marketing campaign, forming relationships with bloggers and improving our social media use. 
  • Conducted initial research into possible Chroma ranges for the future, with such a brilliant supplier the possibilities for future products are vast.

Why I now need this funding: 

  • Allow me to buy an initial amount of stock, ready to sell! I have a number of our perfect bound notebooks in stock, however I have another spiral bound range in a further 10 colours ready to go! I just need your help to get them created and up & running on our website! I also have plans to launch notebooks in a variety of different sizes, such as, small pocket sized notebooks and larger A4 pads of paper. List books and diaries are also in the pipe line as well as other stationery and lifestyle accessories. 
  • Enable me to afford all of our lovely packaging for all our notebooks. As I said I hand gift wrap every one of my notebooks, no matter who its going to, at no extra cost. I want to keep this feature. A fairly small percentage of the funding will go to buying all the packaging ready for all our lovely orders!
  • Build my dream website and online shop. There are many things I would like to change about our website, as it it is currently fairly limited and not as user friendly as it could be. I would like to add some new features, such as colour personality quiz. The online shop will be easier to use, giving the customer more options in building their notebook. This is my main priority when raising the funds.
  • Help fund further marketing and social media plans. Plans include engaging and forming stronger relationships with high profile bloggers, attending and embossing at events and B2B selling. 

How you can help spread the word: 

  • 1 Tweet about it @chromastatnry  eg: Love stationery? Love colour? Love a good notebook? Head over to @kickstarter and make @chromastatnry a reality. 
  • 2 Facebook Head over to our Facebook page www.facebook.co.uk/chromastationery and like us! Post a message to all of your wonderful friends and family sharing this page.  
  • 3 LinkedIn Post this page to your linkedin followers  

The Rewards: 

I have tried to make the rewards as simple as possible, primarily giving you our greatest asset - our notebooks. The more you can give to the campaign the more notebooks, in more variety, you will receive. Our largest donators will also receive some amazing extras, like a personalised, digital illustration of you in the style of the animated film above and a limited edition Chroma poster. We hope to have all of our rewards with you by November 2014, with some arriving before then. 

£5+

  • Project updates
  • Hand written, personal thank you postcard

£15+

  • Project updates.
  • Hand written thank you postcard.
  • ONE staple bound plain paged Chroma notebook in a surprise one of our Chroma colours. Fully embossed with initials/name/message/logo of your choice in either silver or gold.
  • Notebook arrives fully gift wrapped.

£25+

  • Project updates
  • Hand written thank you postcard
  • Acknowledgment on my website and social media
  • Your choice of TWO perfect bound Chroma notebooks, in any of the 10 colours, blank or lined paper. Fully embossed with initials/name/message/logo of your choice in either silver or gold. 
  • Notebooks arrive fully gift wrapped.

£50+

  • Project updates
  • Hand written thank you postcard
  • Acknowledgment on my website and social media
  • Your choice of TWO perfect bound Chroma notebooks, in any of the 10 colours, blank or lined paper. Fully embossed with initials/name/message/logo of your choice in either silver or gold. 
  • PLUS 1 Chroma notebook, with rip-outable lined sheets, in a suprise one of our Chroma colours.
  • Notebooks arrive fully gift wrapped

£100+

  • Project updates
  • Hand written thank you postcard
  • Acknowledgment on my website and social media
  • Your choice of THREE perfect bound Chroma notebooks, in any of the 10 colours, blank or lined paper. Fully embossed with initials/name/message/logo of your choice in either silver or gold. 
  • Notebooks arrive fully gift wrapped
  • PLUS our A2 Chroma poster, designed by TWIN 2 ILLUSTRATIONS
Chroma poster
Chroma poster

£250+

  • Project updates
  • Hand written thank you postcard
  • Acknowledgment on my website and social media
  • A personalised, digital illustration of YOU, in the style of the animation above
  • PLUS a lined version of the digital illustration of yourself embossed on TWO Chroma notebooks of your choice
  • PLUS your choice of THREE perfect bound Chroma notebooks, in any of the 10 colours, blank or lined paper. Fully embossed with initials/name/message/logo of your choice in either silver or gold. 
  • Notebooks arrive fully gift wrapped

£500+

Ideal for brands, companies and small businesses

  • Project updates
  • Hand written thank you postcard
  • Acknowledgment on my website and social media
  • A personalised, digital illustration of YOU, in the style of the animation above
  • PLUS a lined version of the digital illustration of yourself embossed  on TWO notebooks of your choice
  • PLUS TEN perfect bound Chroma notebooks, in any of the 10 colours, blank or lined paper. Fully embossed with initials/name/message/logo of your choice in either silver or gold.
  • Notebooks arrive fully gift wrapped

A huge, huge thankyou to everyone who is able to pledge some money and help spread the word about our campaign, I am incredibly grateful. 

Risks and challenges

As with any project, things can go wrong. However, thanks to the simplicity of our idea and products - the likelihood of any hiccups is very low. There is no current reason why there should be any delay in getting your rewards to you! We will of course keep you right up to date with developments.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £2 or more About $3.25

    The £2 pledge - every little bit adds up to make a big difference! You'll receive a special digital thank you in return for your support.

    Less
    Estimated delivery
    5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £5 or more About $8

    - Project updates
    - Hand written, personal thank you postcard

    Less
    Estimated delivery
    Ships to Anywhere in the world
    15 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £15 or more About $24

    - Project updates
    - Hand written thank you postcard
    - ONE staple bound, plain paged Chroma Notebook in a surprise one of our Chroma colours. Fully embossed with initials/name/message/logo of your choice in silver or gold.
    - Notebook arrives fully gift-wrapped
    *UK please add £1 to your pledge for postage*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 21 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £25 or more About $41

    - Project updates
    - Hand written thank you postcard
    - Acknowledgement on my website and social media
    - Your choice of TWO perfect bound Chroma notebooks, in any of the 10 colours, either blank or lined paper. Fully embossed with initials/name/message/logo of your choice in silver or gold. (colour options subject to first come first served and availability basis).
    - Notebooks arrive fully gift-wrapped
    *UK please add £1 to your pledge for postage*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    35 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £50 or more About $81

    - Project updates
    - Hand written thank you postcard
    - Acknowledgement on my website and social media
    - Your choice of TWO perfect bound Chroma notebooks, in any of the 10 colours, either blank or lined paper, Fully embossed with initials/name/message/logo of your choice in silver or gold. (colour options subject to first come first served and availability basis). -
    - PLUS 1 Chroma Notebook, with rip-outable lined sheets, in a surprise one of our Chroma colours.
    - Notebooks arrive fully gift-wrapped
    *UK please add £2 to your pledge for postage*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 10 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £100 or more About $163

    - Project updates
    - Hand written thank you postcard
    - Acknowledgement on my website and social media
    - Your choice of THREE perfect bound Chroma notebooks, in any of the 10 colours, either blank or lined paper, Fully embossed with initials/name/message/logo of your choice in silver or gold. (colour options subject to first come first served and availability basis).
    - Notebooks arrive fully gift-wrapped
    - PLUS Our A2 Chroma poster, designed by TWIN 2 ILLUSTRATIONS
    *UK please add £3 to your pledge for postage*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £250 or more About $407

    - Project updates
    - Hand written thank you postcard
    - Acknowledgement on my website and social media
    - A personalised, digital illustration of YOU, in the style of the animation film above
    - PLUS a lined version of the digital illustration of yourself embossed on TWO notebooks of your choice
    - PLUS Your choice of THREE perfect bound Chroma notebooks, in any of the 10 colours, either blank or lined paper, Fully embossed with initials/name/message/logo of your choice in silver or gold. (colour options subject to first come first served and availability basis).
    - Notebooks arrive fully gift-wrapped
    *UK Please add £4 to your pledge for postage*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £500 or more About $813

    Ideal for brands, companies and small businesses
    - Project updates
    - Hand written thank you postcard
    - Acknowledgement on my website and social media
    - A personalised, digital illustration of YOU, in the style of the animation film above
    - PLUS a lined version of the digital illustration of yourself embossed on TWO notebooks of your choice
    - PLUS TEN perfect bound Chroma notebooks in any of the 10 colours, either blank or lined paper, Fully embossed with initials/name/message/logo of your choice in silver or gold. (colour options subject to first come first served and availability basis).
    - Notebooks arrive fully gift-wrapped
    *UK Please add £7 to your pledge for postage*

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (35 days)