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SCRATCHbread’s ‘right to deliciousness’ campaign project video thumbnail
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This is Brooklyn food culture, we are all the pumping heart. We are SCRATCHbread... and we’re not stopping until you take a bite.

This is Brooklyn food culture, we are all the pumping heart. We are SCRATCHbread... and we’re not stopping until you take a bite. Read More
pledged of $25,000 goal
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Funding Unsuccessful

This project's funding goal was not reached on September 2, 2010.

About this project

So here’s the deal…

We started this thing with nothing, from scratch... from a frustration, a passion, and need to change a few things about the food we find on our shelves. A good loaf of bread has a lot of strength, and we intend to enhance our community--and then some--simply through the ideal that delicious, wholesome food should be accessible.

We’ve landed in Bed Stuy on a mission and the pieces seem to fit better here than any other place we’ve tried. We’re modest but confident, we love what we do, and we rock a new, better form of business that invests in its surroundings, builds community around common interests, and breaks bread with its neighbors.

So here’s the nuts and bolts... Why we’re here and asking for your help... This brand was built with 5 grand, 18-20 hour days, 7 days a week, a one-man operation for about a year. It got us fans, love affairs, clients, partners, and lots of smiling amazing people... We’ve gone through four shared kitchens since we started, and two days before SCRATCHbread was homeless this summer, an angel swept through and allowed us the few extra bucks needed to secure a home for the next ten years.

We’ve now got our new home and the demand for our goods, plus the know-how, ideas, and plans to contribute to our community, but we’re shy on some resources. We need to upgrade our tools to make our new space work. This means worktables, ventilation system for our wood burning oven, bread cooling racks, pastry tools, refrigeration, and especially a great set of wheels to get our stuff to those who want it.

We’re asking for community help here because we want to create a business that is not bottom-line driven. The tools and equipment you help us get will feed the next steps that are at the heart of SCRATCHbread’s operations, the side of things that we really want to dig our hands into: opening a walk-up whole-sale retail window for the neighborhood and developing an internship program for local teens. There’s something powerful about the life of a loaf of bread—it’s just four ingredients, and it’s amazing how much you can do with so little. We’ve learned this ourselves, and it’s a great perspective for kids to be surrounded by, plus solid hard work and empowerment gives confidence… and if there is one thing we’ve always wanted to give, aside from delicious food, it’s tools to build confidence.

We’re looking to raise $25,000 and we’ve created some cool kickbacks for your support (and we’ll consider you a family member for life with your pledge). Help provide the tools for SCRATCHbread to grow and I guarantee, whether you’re in Missouri, Chicago, California, New York, or even Jersey, you’ll eventually feel the results of our hard work.

Thanks & cheers.



p.s. enjoy this video by the amazing Liza of Food Curated from SCRATCHbread’s early days of baking in the off hours of a Brooklyn pizza joint—we’ve got a wood-burning oven in our new space but can’t use it until we upgrade the ventilation system. Please help!


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Support this project

  1. Select this reward

    Pledge $5 or more About $5 USD

    SCRATCHprops: Allow us to give props in an awesome digital thank you page for your
    awesomeness, because you helped us achieve greatness as a team. You rock.

    8 backers
  2. Select this reward

    Pledge $15 or more About $15 USD

    SCRATCHprops (business): Allow us to create a seriously awesome thank you page
    promoting your business's generosity on our website.

    6 backers
  3. Select this reward

    Pledge $25 or more About $25 USD

    SCRATCH ‘g’ plan: Limited edition SCRATCHpad, a custom designed moleskin drawing pad to scratch away your thoughts. Also SCRATCHbook loaded with coupons from us (equals free stuff) and talented industry friends' restaurants (more free stuff), plus lots of props, and a personalized ‘doughetry’ thanks.

    35 backers
  4. Select this reward

    Pledge $40 or more About $40 USD

    SCRATCHbaker plan: Complete focaccia baking kit to make at your home with an instructional video, step-by-step instructions, and even the founder’s personal cell phone number to make sure you get it right.

    9 backers
  5. Select this reward

    Pledge $50 or more About $50 USD

    SCRATCHshortie: Shortbread coupon book for 12 shorties. If you’re out of state, we’ll send you a 12 pack in the mail. PLUS, we’ll include the shortbread recipe, signed by the founder, so you can make it in your house… and the ‘g’ plan, because we digg you.

    13 backers
  6. Select this reward

    Pledge $125 or more About $125 USD

    SCRATCHcousin plan: 50% off bread for a year. Plus our ‘cousins’ get invites to parties, new
    product tastings, and we’ll give you a signed shortbread recipe by the founder. (NYC area)

    5 backers
  7. Select this reward

    Pledge $250 or more About $250 USD

    Bread making sessions: 15 hours of hands on bread training of your choice at the SCRATCHshop in Brooklyn. Plus everything above...

    Limited 3 backers
  8. Select this reward

    Pledge $500 or more About $500 USD

    SCRATCHschooling: Private 4-hour class for you and 5 others on the SCRATCHproducts of your choice, held at the SCRATCHshop in Brooklyn. Plus the ‘cousin’ hook up, and SCRATCHbook of coupons for all attendees.

    Limited 1 backer
  9. Select this reward

    Pledge $1,000 or more About $1,000 USD

    SCRATCHsmorgasbord: Everything listed above… Plus a ‘morning amuse’ basket delivered
    to your door one Sunday morning. SCRATCHbrunch for you and your friends to enjoy.

    Limited 1 backer
  10. Select this reward

    Pledge $2,500 or more About $2,500 USD

    ‘Product designed and named after you’: A specific food item custom designed around your
    tastes with SCRATCHbread's talents, to be embedded in our repertoire for life… We’ll learn your favorite flavors and textures, design a product with you, and give you all the credit with a framed bio of the deliciousness. We’ll obviously hook you up with the final product as well.

    Limited 1 backer
  11. Select this reward

    Pledge $3,000 or more About $3,000 USD

    ‘Your Private SCRATCHgathering’ for up to 8 people: Come into our shop and hang out…
    We'll surround you with live food, good music, wine and a great time... We’ll immerse you in what we love to do as talented chefs and hospitality gurus, and we'll give you the food party of a lifetime. If you want to get your hands dirty, we’ll get you in the mix and give you the confidence and skills to make anything we rock that night… Sound fun? It's gonna be amazing. This is a SCRATCHgathering, the most interactive fun food party designed around your interests. Challenge us, and we’ll take you for a food ride to deliciousness.

    Limited 0 backers
  12. Select this reward

    Pledge $5,000 or more About $5,000 USD

    ‘A year's worth of bread’: (bi _ weekly delivery to your door step), Family of 8 or less, plus a
    private teaching session with the founder on making any specific item in your own kitchen… We’ll also throw a private SCRATCHgathering for you and 7 friends hosted in our delicious workshop.

    Limited 0 backers

Funding period

- (45 days)