D.O.U.G.H. - (Delicious, cOmmunity, Urban-Made, Goodness, Happening-now)
If we haven’t met yet… Hey… we’re SCRATCHbread.
If you're wondering why we’re here, we just want to share a little about us with you. We just think we’ve got somethin we think we can all relate to…
We are all SCRATCHbread - you, me, your neighbor, we all make this collective food brand.
We’re not breaking the mold here, we’re just bringing business back a little more into your hands, literally… We’ve decided to share our love for delicious, wholesome, crusty breads and awesome foods with you because this is something we think should already be around. What we do isn't new, it ain’t wrapped in a fancy bow, or topped with a chocolate caramel bacon salt foam.
But what we’ve got is some soul. It’s in the form of a crusty, sour, ridiculously satisfying loaf of bread, a chai sticky bun that leaves you licking your ﬁngers, or even a modest piece of toast. We just think delicious should be the standard… processed crap needs to take a permanent nap, ﬂavorless ingredients need to be challenged…
We’ve always wanted SCRATCHbread to make it because you share these ideals and you want us around. We love making you happy with delicious wholesome goodness, and seeing what we’ve made bring a little more enjoyment to your life... You inspire us…
We need a rally because we’re trying to grow a business in one of the hardest places in the world to make it.
We’ve made it this far with a lot of hard work, sure, but it's cash that's kept us from moving forward… it's frustrating...
So we need a little help to keep this thing movin.
Because we need cash to bring more fresh breads closer to you;
We want to offer wholesale prices out of our walk up window;
Offer youth skill-building workshops;
Reach out to those who are changing careers or want to improve their home cooking skills
In order to do this, we need to upgrade our existing equipment--we just can't make any more loaves with the stuff we've got:
a new oven = $3,000
another refrigerator = $2,500
mixer = $3,000
worktables = $1,000
pans, bowls, + misc. baking tools = $500
We want the funds to come from our family of supporters, not just anybody... We want you to decide the fate of SCRATCHbread, have a stake in its future, and be part of building something we can all enjoy, every single day.
We've just got our home secured for the next ﬁve years, and we want to dig into Bed Stuy, offer wholesale priced bread to our Brooklyn neighborhood, and open our shop as a collective community resource and a serious business with sustained growth... We think both can be accomplished at the same time.... And with you as the focus.
Help us grow an ideal through one Brooklyn community, and I guarantee you will eventually be chewing on our D.O.U.G.H. (Delicious, cOmmunity, Urban-made, Goodness, Happening-now)
It maybe just bread. But to us, it brings so many more things to the table. We know we can build community with hard work, focused goals and a humble belief in the power of a loaf of bread, made by hand.
Help us build food culture together, grab onto something, and take a gigantic bite…
Cheers good people…
Video by Liza de Guia of Food Curated.
Have a question? If the info above doesn't help, you can ask the project creator directly.
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SCRATCHprops: Coupon for a STUYVESANTsour boule and props in an awesome digital thank you page because you helped us achieve greatness as a team. You rock.
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SCRATCH ‘g’ plan: $7 in SCRATCHdough to spend with us, your very own SCRATCHbread (temporary) tattoo to brand you as a member of the team, and an invite to tour the SCRATCHshop in Brooklyn. PLUS you’ll be entered into a drawing to win the SCRATCHschool plan.
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SCRATCHapprentice: Learn the tricks behind SCRATCH’s simple but decadent shortbread with the recipe and a step-by-step video. Plus the ‘g’ plan.
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SCRATCHshortie: A rustic SCRATCHbread cloth bag, 6 shortbread to nibble, and we’ll toss in the SCRATCHapprentice plan.
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SCRATCHmaster baker: Complete focaccia baking kit with the recipe, an instructional video and even the founder’s cell phone number to make sure you get it right. Plus the ‘g’ plan.
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SCRATCHcousin: 50% off bread for a year. Plus our ‘cousins’ get a special party at the SCRATCHshop and the ‘g’ plan.
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SCRATCHpackage: A gigantic package of SCRATCH’s sweet and savory goods delivered to your doorstep (mood music and candle not included).
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SCRATCHschool: Build your baking chops with two classes at the SCRATCHshop, plus get a head start at home with the SCRATCHmaster baker plan.
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SCRATCHtaster: Work with us to craft a seasonal variation of our focaccia and get two weeks of your bread on the house. PLUS the SCRATCHschool plan.
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SCRATCHtutoring: Private 4-hour class for you and 5 others on the SCRATCHproducts of your choice, held at our SCRATCHshop. Plus the ‘cousin’ hook up for all attendees.
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SCRATCHsmorgasbord: Everything listed above… Plus a ‘morning amuse’ basket delivered to your door one Sunday morning. SCRATCHbrunch for you and your friends to enjoy.
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SCRATCHgathering: Your private gathering for up to 8 people…. Come into to our shop and let us give you the food party of a lifetime. We'll surround you with food, good music, and wine, and if you want to get your hands dirty, we’ll get you in the mix. Sound fun? It's amazing….this is a SCRATCHgathering, an interactive fun food party designed around your interests. Challenge us, and we’ll take you for a food ride to deliciousness.
- (45 days)