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Save utensils from getting hot or melting, prevent messy drips while cooking and stop spoons from sliding into the serving dish.
Save utensils from getting hot or melting, prevent messy drips while cooking and stop spoons from sliding into the serving dish.
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763 backers pledged $28,801 to help bring this project to life.

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SNUG - An ultra chic and innovative kitchen gadget. project video thumbnail
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SNUG - An ultra chic and innovative kitchen gadget.

$28,801

763

                 http://www.brit.co/kickstarter-march/

1 small + 1 large Snug FREE

with your reward for all New and Existing backers! Only few minutes left for campaign to end! 

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So many problems

Everyone knows how agonizing it is to hold that untouchably hot metal utensil handle, how frustrating it is to see that wooden handle with scorch marks and how ugly your melted plastic utensil handle looks because its been resting on the edge of the pan that has been on the stove for too long. Not to mention the melted plastic from spatula heads getting into your food! Also, does the spoon slipping into the serving dish sound familiar? How about those messy drips when you move your spoon from the pot to the spoon rest? Arghh.. 

Metal cooking utensils get too hot.
Metal cooking utensils get too hot.
Burn marks on wooden spatulas.
Burn marks on wooden spatulas.
Melted plastic utensils look ugly and pose health risk.
Melted plastic utensils look ugly and pose health risk.
Spoons sliding into the serving dish is embarrassing and unhygienic.
Spoons sliding into the serving dish is embarrassing and unhygienic.

One single solution

These problems are ubiquitous and have been existing in our kitchens for ages. Looking at these common problems, we conducted a survey and we were not at all surprised by the feedback. Every single person who took the survey faced the same exact problems and was eager for a solution. 

Snug Ideation Images
Snug Ideation Images
Early Snug Prototypes
Early Snug Prototypes

This is when we started drawing the picture of a simple yet elegant gadget in our mind, this one single solution, that will take care of all the above problems. After months of brain storming, mechanical and industrial design, several iterations of prototypes, feedback from trial groups and intense testing, we came up with an optimally engineered, aesthetically seductive and Patent Pending innovation – The Snug.

Innovative, Cute and Flexible....No pun intended!
Innovative, Cute and Flexible....No pun intended!

Putting the Snug On

Snug comes in two sizes and can be instantly attached like a sleeve to the handle of almost any cooking or serving utensil out there, regardless of the material, shape or size.

Snug comes in Small and Large sizes to fit most of the handles.
Snug comes in Small and Large sizes to fit most of the handles.
  • To put on the Snug, just grab the utensil with its handle and insert it through the top slot of the Snug.
  • Turn the handle inside the Snug for a tight fit. 

Once installed, you do not need to take it out to stir food. SNUG contact with food is no problem! 

The silicone material is FDA approved, just like other silicone spatula material in the market.

When you wish to use the utensil for stirring food, just grab it in your hand, make it rest on the edge of the pot that you are cooking in using the notch at the bottom of the Snug, stir your food and put it back on the edge, without having to use a spoon rest and preventing messy drips. Also rest assured that the handle will always remain cool and the Snug won’t melt or burn even if it is made to rest on the hot pan or pot for hours on straight! 

Hold metal handles without thinking twice - with Snug. [Small Sized Snug shown here]
Hold metal handles without thinking twice - with Snug. [Small Sized Snug shown here]
Snug makes melted plastic spatulas a thing of the past! [Large Sized Snug shown here]
Snug makes melted plastic spatulas a thing of the past! [Large Sized Snug shown here]
No need to throw away expensive plastic spatulas anymore! [Large Sized Snug shown here]
No need to throw away expensive plastic spatulas anymore! [Large Sized Snug shown here]

Snugs in daily use

Watch a casual video below to show the Snugs in daily use to paint a better picture of their use.

Thermal imaging camera clearly shows the difference

You can also install Snug on various types of serving spoons, whisks and even ice cream scoops (not kidding!), before serving so that it stops the utensils from sliding into the serving dish, mixing bowl or ice cream bucket even when sub-consciously left against the edge.

Prevent spoons from sliding into the serving dish. [Small Sized Snug shown here]
Prevent spoons from sliding into the serving dish. [Small Sized Snug shown here]
Pretty spoon savers! [Small Sized Snug shown here]
Pretty spoon savers! [Small Sized Snug shown here]
No need for spoon rests. Snug on whisks keeps the mess where it belongs - in the pan. [Large Sized Snug shown here]
No need for spoon rests. Snug on whisks keeps the mess where it belongs - in the pan. [Large Sized Snug shown here]
Use Snug when you need the lid slightly open while cooking.
Use Snug when you need the lid slightly open while cooking.
Snug fits onto most of the utensils out there! Feel free to be creative with it. [Size of Snug used here from Left to Right - S,S,L,L,L,L,L]
Snug fits onto most of the utensils out there! Feel free to be creative with it. [Size of Snug used here from Left to Right - S,S,L,L,L,L,L]

Snug is designed to work with pots and pans with or without a lip at the rim. 

Construction

Snug is made of FDA approved, high temperature grade Silicone material, that is heat resistant up to 570°F (or 300°C), sufficiently more than what you would ever need in the kitchen. This helps thermally insulate the utensil handle and keeps it cool. Snug is optimally designed to provide adequate flexibility around the top slot so that it can easily accommodate most of the utensil handles and also provide just the right stiffness at the bottom notch to give that nice “snug” feel when placing on the pot.

Key Features

  • Easy to install and remove on almost any utensil in your home or in the market
  • Available in a variety of enticing colors
  • High temperature (heat resistant up to 570°F or 300°C), FDA approved food grade silicone material provides thermal insulation and prevents utensil handles from getting too hot
  • Prevents messy drips
  • Stops the servings spoons from sliding into food
  • Made of anti-aging and anti-bacterial material
  • Very easy to clean, Dishwasher safe
  • Thoughtfully shaped so that there are no nooks, crannies, or edges where food can get stuck, thus preventing bacterial growth
  • US Patent Pending
You got to see it to believe it!
You got to see it to believe it!
Easy to wash by hand under running water. Scrub if needed.
Easy to wash by hand under running water. Scrub if needed.
Snug is designed with washing and hygiene in mind. There are no nooks or crannies where food can get stuck.
Snug is designed with washing and hygiene in mind. There are no nooks or crannies where food can get stuck.
Snug is completely Dishwasher safe. You can even throw it in there installed on the spatulas.
Snug is completely Dishwasher safe. You can even throw it in there installed on the spatulas.

Endurance Testing

Snug has already gone through (and is going through) a lot of endurance stress tests before making it to your kitchen:

  • High temperature tests while cooking on the stove
  • Flame tests (sitting in the flame) for 2 minutes just in case you drop it. See picture above for results. It did not melt or smoke : )
  • Cycle tests (Handle insertion and rotation) on the upper hole
  • Cycle tests on the lower notch
  • Dishwasher tests
  • Hand wash and scrubbing tests
  • Food color seepage tests

Detailed Design Elements

Design Features
Design Features

Funding needed for

  • Injection Molding Tooling for both sizes (small and large)
  • Minimum Order Quantities (MOQ) the manufacturer requires us to make for each size and color
  • Packaging and Labor charges for MOQ

Note about Retail Price

Approximate retail price would be ranging from $17 to $25 depending on the number of Snugs per pack.

Project Schedule

Risks and challenges

Like any new development project, the Snug project has its own risks and challenges. What's important is to have robust risk mitigation plans in place! Having over 12 years of experience as a Design Engineer and Design Engineering Manager myself, along with a solid team of Engineers and Manufacturing experts, we are pretty confident we've got it covered. Here are some of the major challenges along with the mitigation plans

1. Injection Molding Tooling takes longer than expected :::: We have some buffer in the manufacturing schedule that should take care of any unexpected delays in machining out the tooling and shooting out parts. Our design and manufacturing expert is in touch with the manufacturer almost daily, going through each and every detail of manufacturing process, material supply, etc., so any questions by the manufacturer can be answered immediately.

2. Issues with currently selected manufacturer and related delays :::: We did a thorough search for manufacturers and did trial prototype runs with a couple of manufacturers before selecting the current one. The selected manufacturer already makes several FDA approved silicone parts like kitchen tools, infant bottle nipples, etc. We have been talking with a backup manufacturer (also expert in this area) just in case our current manufacturer faces unexpected issues.

3. Product readiness for the Real World :::: We have a lot of experience in testing for products that go on the aircraft (flight critical parts!), which include temperature testing, fungus/bacterial growth tests, material testing and life cycle testing. We have applied a lot of these "high standards" for testing the Snug (see "Endurance Testing" section) to ensure it can withstand worst case kitchen environment. We have obtained all required certificates (Certificate of Conformance or "C of C") from the manufacturer showing the particular food grade silicone material meets or exceeds all necessary FDA standards.

We will be very transparent throughout the process from the day we (for which we are hopeful!!!) receive funding to the day we deliver the product. We promise that if we come across any major hurdle, you will be the second to know...we will obviously be the first : )

From the ThinkHat team, a big THANK YOU to all you Kickstarter supporters!

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    We never underestimate the value of a dollar! Each dollar from you represents the financial backing as well as a morale booster that someone likes our idea and would like to see Snug come to the market. A Big Thank You in advance! Free Shipping anywhere in the U.S.

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    Pledge US$ 1 or more About US$ 1.00

    THIS IS NOT A REWARD BUT A SHIPPING RATE UPDATE FOR CANADA AND MEXICO. Since the system does not allow us to show different Shipping Rates for different countries, this is being used to let the backers aware of the shipping rates.
    Shipping within the US is on us - $0 cost to you.
    Shipping to Canada and Mexico is at a reduced rate of $5, not $12. Please select "Ship within US" when you are backing, and add $5 to your pledge. We will take care of your mailing address during the Surveys at the end of the campaign so your Snugs reach you where you are :)
    Shipping Internationally everywhere else (except Canada and Mexico) is $12 as shown in the reward tiers below.

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    Pledge US$ 14 or more About US$ 14

    4th of July Limited Edition!
    1 Pack of 3 Snugs in Red, White and Blue colors.
    Pack consists of 2 small and 1 large Snugs. Free Shipping anywhere in the U.S.

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    Pledge US$ 15 or more About US$ 15

    1 Pack of 3 Snugs in variety of colors. Pack consists of 2 small and 1 large Snugs. Free Shipping anywhere in the U.S.

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    Pledge US$ 16 or more About US$ 16

    4th of July Limited Edition! 1 Pack of 3 Snugs in Red, White and Blue colors. Pack consists of 1 small and 2 large Snugs. Free Shipping anywhere in the U.S.

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    Pledge US$ 17 or more About US$ 17

    1 Pack of 3 Snugs in variety of colors. Pack consists of 1 small and 2 large Snugs. Free Shipping anywhere in the U.S.

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    Pledge US$ 22 or more About US$ 22

    1 Pack of 6 Snugs in variety of colors with 3 small and 3 large Snugs. Special Kickstarter Edition just for you. Snugs will have a special Kickstarter Backer sign, so you can feel good about yourself every time you see and use it. Free Shipping anywhere in the U.S.

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    Pledge US$ 22 or more About US$ 22

    1 Pack of 6 Snugs in variety of colors. Pack consists of 3 small and 3 large Snugs. Free Shipping anywhere in the U.S.. Backers from Canada and Mexico, please add $5 to pledge for Shipping. All other International Backers, please add $12 as shown below.

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    Pledge US$ 42 or more About US$ 42

    1 Pack of 6 Snugs (Special Kickstarter Edition with Kickstarter Backer sign) in variety of colors and another Pack of 6 Snugs without the sign in variety of colors for a total of 12 Snugs. Each pack will have 3 small and 3 large Snugs. The Kickstarter Backer sign will make you feel good about yourself every time you see and use it. The other pack of 6 (without the Backer sign) can be used as a gift or for yourself! Free Shipping anywhere in the U.S. Backers from Canada and Mexico, please add $5 to pledge for Shipping. All other International Backers, please add $12 as shown below. The packaging will be big!

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    Pledge US$ 75 or more About US$ 75

    CUSTOMIZE ME #1: 1 Pack of 6 Snugs in variety of colors. Pack consists of 3 small and 3 large Snugs. CUSTOMIZE the Snugs with text of your choice in white color (10 character limit, letters only, all Snugs have will have same text pad printed on them). Free Shipping anywhere in the U.S.. Backers from Canada and Mexico, please add $5 to pledge for Shipping. All other International Backers, please add $12 as shown below.

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    Pledge US$ 95 or more About US$ 95

    CUSTOMIZE ME #2: 1 Pack of 6 Snugs (Special Kickstarter Edition with Kickstarter Backer sign) in variety of colors and another Pack of 6 Snugs without the sign in variety of colors for a total of 12 Snugs. Each pack will have 3 small and 3 large Snugs. CUSTOMIZE the 6 Snugs (without the Kickstarter backer sign) with text of your choice in white color (10 character limit, letters only, all Snugs have will have same text pad printed on them). The customized pack of 6 (without the Backer sign) can be used as a gift or for yourself! Free Shipping anywhere in the U.S. Backers from Canada and Mexico, please add $5 to pledge for Shipping. All other International Backers, please add $12 as shown below. The packaging will be big!

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Funding period

- (30 days)