We are crazy foodies, Shilpi and Shrenik and we are the founders of kitchen innovation company ThinkHat. After a successful Kickstarter campaign with our first product, the Snugs (now selling in Bed, Bath and Beyond stores across the USA), ThinkHat is back with a brand new product - The ChopTainer.
The well-thought-out industrial design of the ChopTainer had one primary characteristic in mind - Minimalism. It is very intuitive to use and shaped appropriately to help you prep your food prior to cooking.
There is just no other product like this out there!
If you agree with any one of the above, you need a Choptainer!
Please check out our website for details on our hit debut kitchen gadget, The Snug, which is a part of some of the reward categories below. These utensil clips are now selling in Bed, Bath and Beyond stores across the USA.
Here is the link again for the Snug Kickstarter campaign.
Chopping veggies and cutting meat is an essential part of any cooking. Whether it is chopping salad, peeling onions, peeling and deveining shrimps, or trying to cut those juicy tomatoes, we could all use a little help in organizing and planning the cutting process.
We often have many different veggies (often more than 2-3 varieties) to chop, some with juices oozing out when chopped (think tomatoes!). We are often juggling between where to keep the chopped veggies, how to contain the juices, and especially how to transfer the chopped veggies from the cutting board to the stove or into plates and bowls. This is how we have done it for years, and how our parents did it, and theirs.
We were adamant that this NEEDS TO CHANGE!
We sat down with a napkin (ok it wasn't a napkin but you get our point), and started drawing up what we think is the simplest and the most obvious solution to this problem. We also wanted something that could work with existing cutting boards at home and we don't have to buy new, expensive, special cutting boards with drawers or flaps.
It wasn't long before we got together with Leo, an extremely talented and enthusiastic product designer, and shared what we were looking for. He quickly jumped on it and came back with several product ideations, and soon we were playing around with lots of mock-ups representing several design routes.
After reviewing and prototyping several design options, the "tip-cup" design seemed to provide the best features of all. It allowed the user to convert the product from a "collector" to a "container" to a "pourer" by using just one hand, not to mention its use as a colander. Lying down, it's a "collector" to collect the chopped ingredients from the cutting board. Using one hand to tip it up makes it a "container" for later use. Lifting it (again with one hand) and using it to pour the ingredients into the cooking utensil with ease makes it very useful to transport the food from your countertop to the stove.
CHOPTAINER ON ADOBE SLATE
Thanks to our friends at Adobe who picked the ChopTainer to be featured in their marketing for Adobe Slate for iPad (available on iTunes store).
Here is the ChopTainer brochure created on Adobe Slate.
1. Thanks to all of our Kickstarter backers for making the ChopTainer a reality.
2. Thanks to Leonard Wozniak of LeoWoz Design for helping us bring the ChopTainer from concept to final product.
"Leaves" by Airtone featuring Vidian
Under CC BY license http://creativecommons.org/licenses/by/3.0/
4. Thanks to Kickbooster for providing all the help and platform to boost our campaign.
Risks and challenges
Having successfully taken one Kickstarter project (The Snugs) to completion, we are pretty confident about the ChopTainer project. We have gone through intensive design iterations and many prototypes to gain confidence in what the final product should come out to be.
ABOUT OUR FACTORY
We have a competent factory already working with us, and waiting for the green light to go ahead with the molds followed by the actual parts production. They have been long time leaders in manufacturing kitchen tools and medical devices for worldwide customers and experts in food-grade plastic and rubber.
GENERAL MANUFACTURING RISKS
Having said the above, we would be naive in assuming nothing could go wrong. Manufacturing a new product always carries some risks, including issues with final mold (or finish), which might not come out 100% as intended. But having years of career experience in mechanical design and manufacturing of Aerospace products, we always keep risk mitigation plans in place. So please rest assured, the ChopTainers are in good hands! : )
- (30 days)