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NIA is Eco-friendly knitwear developed on WHOLEGARMENT® 3D knitting machines, which means no seams for your comfort! Made in the USA!
NIA is Eco-friendly knitwear developed on 3D knitting machines, which means no seams for your comfort! Made in the USA!
NIA is Eco-friendly knitwear developed on 3D knitting machines, which means no seams for your comfort! Made in the USA!
103 backers pledged $12,416 to help bring this project to life.

About

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NIA | Eco-Friendly Knitwear for an Unpredictable Life.

$12,416

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    Last year I decided to stop shopping fast fashion. I watched a documentary called, The True Cost. It showed the negative impact the fast fashion fashion industry was causing. I was shocked to tears at what I had learned. Fashion had become the SECOND worst industry (just behind the oil industry) polluting the water systems…

    I knew since I was five years old I wanted to design my own clothing line, but it was more recently that I became 100% dedicated to creating a brand my customers could be proud of wearing.

    This is how NIA was born. 

    The problem of today’s fast-fashion retailers, although trend driven, is the lack of workmanship, fabric quality, attention to the fit and general disregard for the planet. We, as consumers, are forced to lower our standards and adjust to this new idea of cheap but low quality "fad" fashion. I’m not okay with clothes falling apart after one wash and you shouldn’t be either!

    Rib knits provide a comfortable stretchy fabric that moves with you.
    Rib knits provide a comfortable stretchy fabric that moves with you.

     

    The demand for fast fashion is vast, but while retailers are producing at high rates, we are getting low quality garments in return. In the past, clothes were produced with the mindset that they would last you a lifetime. I want to offer that to you. 

    Working on the development of the first NIA garments
    Working on the development of the first NIA garments

     

    I decided to start NIA in order to produce a product that could withstand unpredictable events we all tend to have in our lives. Since I couldn't find quality garments I wanted in stores, I decided to create my own.

    I’m Merica Kahn and I want to make clothes that you can love living in.

     

    The first look that I designed was conceptualized during my commute from Jersey City to New York City full time. I found myself wanting to feel dressed up for work but also feeling like I was just slipping into cozy sweats. The focus when designing the first 3 pieces was making sure the customer could feel stylish, elegant and comfortable.

    I wanted to make sure that these garments were easy to mix and match with pieces every woman already has in her closet. With this minimalist vision in mind I came up with the NIA, cropped pant, tank top and choker.

     

    The full NIA outfit. Model is wearing a size small.
    The full NIA outfit. Model is wearing a size small.
     
    A versatile look that can take you through the day.
    A versatile look that can take you through the day.

     

    Styles for women who lead unpredictable lives.
    Styles for women who lead unpredictable lives.

     

     

     

    Black
    Black

     

    Grey Melange
    Grey Melange

     

    Wine
    Wine

     

    Six ways to inspire your NIA outfit style: 

     

     

     

     

     

                   

    The knitting machines that are being used to create my garments are called WHOLEGARMENT® knitting machines. These machines are like 3D printing for knitwear. Using these machines means there are no seams in the garments for extra comfort, a main quality I have been set on since I started the development process.

    With this style of knitting, garments can be produced quickly on demand in small units as needed. It only takes about one hour to complete a garment. The consistency from batch to batch is so reliable compared to typical mass manufactured knitting.

    These machines reduce waste that occurs when cutting and sewing and having to account for seam allowance.

    The positives of WHOLEGARMENT® knitting (“WHOLEGARMENT is a registered trademark of Shima Seiki Mfg., Ltd.)
    The positives of WHOLEGARMENT® knitting (“WHOLEGARMENT is a registered trademark of Shima Seiki Mfg., Ltd.)

    I came across the Brooklyn Fashion + Design Accelerator through Shima Seiki New York. They recommended me to them because they focused on working with entrepreneurs just starting out, they had their own knitting factory and they were advocates for the sustainable fashion industry! I didn’t hesitate when I decided to develop my products with them.

    Developing and eventually producing in Brooklyn, NY means less impact on the environment because large ships or airplanes will not have to use energy to ship goods back and forth for approvals.

    I am able to oversee the whole process from yarn to finished garment and ensure top quality of every item. I get to work closely with my production partners at the Brooklyn Fashion + Design Accelerator making sure that all our goals are met during the production process while creating a trustworthy relationship.

    I believe as consumers we deserve transparency to how are clothes are made, who is making them, and the process that goes into manufacturing them.

     

    Feel comfortable and love what you're wearing in NIA knitwear.
    Feel comfortable and love what you're wearing in NIA knitwear.

     

     The garments are made from 100% Italian Merino wool. Merino wool is known as being an extremely high quality yarn. It creates a breathable fabric that can steadily cool or warm the body as needed. The moisture-wicking nature of merino wool helps to pull perspiration away from the body creating a quick-dry effect, this means odor resistance!

    Merino wool isn't itchy like typical wool most people know because of how fine the fibers are. Although the yarn is fine, merino wool is extremely durable, which provides an amazing stretch and recovery. This is how our garments move so seamlessly with a fast paced lifestyle.

         NIA is eco-friendly knitwear for an unpredictable life.

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Risks and challenges

The biggest risk is the amount of units that I must order. I need to produce 50 units to minimize costs. If I can't reach that volume, I will need to price each unit higher, which may put them out of range for my target market. I have set up my goals so that if this project gets funded, I will have enough capital to produce these garments at my intended price points.

I am still refining the fit of the tank top and pants. Each iteration costs $200-300 and I expect to need 1 more iteration of the tank top and cropped pant. Once the fit is finalized, I will need to spend $400 to grade the styles to medium and large. I have ordered and received samples with the same whole garment knitting machines that will be producing the final garments in order to minimize risks of production.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Digital Custom NIA Thank You Card

    1 digital custom NIA thank you card with an image from our lookbook and a personal message!

    Includes:
    • Digital Custom Thank You Card
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  2. Select this reward

    Pledge $20 or more About $20

    NIA Choker FLASH SALE

    1 NIA Choker in any color.
    Our ribbed choker is 2" high and comes in one size. It's got a great stretch so it is easy to pull on and off. Retail cost is $43.

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    Pledge $24 or more About $24

    NIA Choker

    1 NIA Choker in any color.
    Our ribbed choker is 2" high and comes in one size. It's got a great stretch so it is easy to pull on and off. Retail cost is $43.

    Includes:
    • Choker/Tank Top
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    Reward no longer available 2 backers
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  4. Select this reward

    Pledge $24 or more About $24

    NIA Choker

    1 NIA Choker in any color.
    Our ribbed choker is 2" high and comes in one size. It's got a great stretch so it is easy to pull on and off. Retail cost is $43.

    Includes:
    • Choker
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  5. Select this reward

    Pledge $45 or more About $45

    2 NIA Chokers

    2 NIA Chokers in any color.
    Our ribbed choker is 2" high and comes in one size. It's got a great stretch so it is easy to pull on and off. Retail cost is $86.

    Includes:
    • Choker
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  6. Select this reward

    Pledge $78 or more About $78

    NIA Tank Top

    1 NIA Tank Top in any color.
    Our ribbed tank top has an elegant square cut neckline. Retail cost is $141.

    Includes:
    • Tank Top
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    12 backers
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  7. Select this reward

    Pledge $99 or more About $99

    NIA Tank Top + Choker

    You have the option to choose in any one color Grey Melange, Black or Wine:
    1 NIA Tank Top
    1 NIA Choker
    The perfect combo to be worn with jeans or dress pants! Mix and match with your favorite closet staple items.

    Includes:
    • Choker/Tank Top
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    Pledge $120 or more About $120

    2 NIA Tank Tops

    2 NIA Tank Tops in any color.
    Our ribbed tank top has an elegant square cut neckline. A great staple to have in different colors for your closet!

    Includes:
    • Tank Top
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    Pledge $153 or more About $153

    NIA Cropped Pant

    1 NIA Cropped Pant in any color.
    Our ribbed cropped pant is super comfortable. The perfect length to show off some cute boots, wear with flats, sneakers or dress it up with high heels! Retail cost is $264.

    Includes:
    • Cropped Pant
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  10. Select this reward

    Pledge $255 or more About $255

    NIA Full Outfit

    You have the option to choose in any one color Grey Melange, Black or Wine:
    1 NIA choker
    1 NIA tank top
    1 NIA cropped pant
    You'll receive the entire NIA set. A super versatile and comfortable outfit that can take you through an entire day. Whether you want to feel relaxed and casual or dress up the outfit, this look can take you anywhere. Retail cost is $425.50.

    Includes:
    • Choker/Tank Top/Cropped Pant
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  11. Select this reward

    Pledge $400 or more About $400

    NIA Full Outfit in 2 Colors

    2 NIA Chokers in all colorways
    2 NIA Tank Tops in all colorways
    2 NIA Cropped Pants in all colorways
    The NIA full outfit including choker, tank top and cropped pant in all 3 colors of Black, Grey Melange and Wine. Retail cost is $851

    Includes:
    • Choker/Tank Top/Cropped Pant
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  12. Select this reward

    Pledge $597 or more About $597

    NIA Full Outfit In All 3 Colors

    3 NIA Chokers in all colorways
    3 NIA Tank Tops in all colorways
    3 NIA Cropped Pants in all colorways
    The NIA full outfit including choker, tank top and cropped pant in all 3 colors of Black, Grey Melange and Wine. Retail cost is $1,276.50

    Includes:
    • Choker/Tank Top/Cropped Pant
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Funding period

- (30 days)