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What is 10ELEVEN9?
At 10ELEVEN9, we turn exceptional materials into functional, yet beautiful garments – defined by a minimal modern design and with embedded technologies. See what the Smart Shirt can do for you.
Carry your essentials
The Smart Shirt has a two-layer concept, you can store your daily essentials – like wallet, phone or keys. Engineered with nine, no-bouncing pockets, wearers can keep daily essentials and gadgets organized and secure.
As an extra layer of security, we added two RFID-blocking pockets to protect your passport and credit cards from scamming.
Better posture
The smart shirt integrates a tiny device that improves your posture by vibrating every time you slouch. It also tracks your posture to the Eve App.
Screen slouching is one of the main prices we pay for our modern lifestyle. Poor posture doesn’t just look bad, it has very real negative effects on the body and mind, causing back pain and diminishing confidence.
Reduce stress and be mindful
Understand your stress by time, place, or event. Instant notifications and actionable relief to elevated stress levels.
The Shirt App gives your playful breathing exercises to lower breath-rate & stress levels.
Capture your moments
Our camera enables you to capture these special moments in your life effortlessly. The Smart Shirt includes a state of the art 8MP wide-angle wifi camera positioned at the collar, taking photos or recording videos just by a simple press.
You are in control
With the digital cufflinks you can take a phone call or reduce volume of your Bluetooth-connected ear plugs by simply tapping or swiping. The cufflinks provide visual and haptic notification as a feedback.
Your daily companion
10ELEVEN9 wants to change the way people perceive clothes. Thermo-regulating capabilities make the Smart Shirt seasonless, durable, and sustainable. For your daily availability, all our Smart Shirts are fully washable and can be ironed without damage.
Choose your style
Active
Business
Casual
Features & Specs
Pledges
Various bundles available
...plus some extras
Select your personal Smart Shirt
More bang for the buck
Timeline
Designed + engineered in Berlin
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Proof of concept
In the following videos, we demonstrate engineering prototypes of the Smart Shirt that showcase its interaction and main features. Beautiful engineering!
Heart Rate
Camera
Touch Gestures
Meet the Team
Colorfy is a Berlin-based Design and IoT- Innovation Firm. In Colorfy Labs our product development team designs & develops frameworks for building and launching products in the area of Internet of Things (B2C). We are experienced founders, designers, business architects and technology leaders, prototyping and launching several own direct consumer products per year.
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10ELEVEN9 Backgrounder
History
We took the process of creating a functional prototype of the garment to the extreme, we designed over twenty-five prototypes. And it’s all in the details: from the hidden pockets (accessible through the invisible zipper on the side seams) to the taped construction that keeps your phone bounce-free on routine commutes to our signature cuffing sleeves for chilly days. We have designed these features with you (and your hectic day) in our minds.
The woven-look, the soft hand feel of weft knit and the function of a warp knit was designed and crafted in Italy with precision and care. Extremely light and breathable, with moisture wicking properties for comfort during extended wear and a highly durable low pilling fabric with dynamic stretch, making the 10ELEVEN9 Smart Shirt a product of long-lasting quality.
Philosophy / Background
Life is getting more complex because essential requirements are changing in urban and modernist environments. At 10ELEVEN9 we are investigating new questions and provide innovative solutions. Our core values navigate us through everlasting progression for puristic and timeless styles to build a new functional relationship and experience for the owner. 10ELEVEN9 becomes a natural life-extension.
10ELEVEN9 wants to change the way people perceive clothes. We believe experiencing clothing that offers you everything you need elevates is worth for you and your environment. We feel passionate about creating apparel you’ll keep and wear season after season to elevate our product’s use above the common fashion lifecycle.
The idea of 10ELEVEN9 was born from the realization that highly functional intelligence and health monitoring is relevant beyond the performance sports environment. We want to bring the spirit of innovation to a new audience for everyday convenience and a healthier lifestyle.
At 10ELEVEN9, we are relentless and creative to pursue perfection through construction techniques to sculpt exceptional materials into functional, yet beautiful garments – defined by a minimal modern design with embedded technologies.
THANK YOU FOR YOU SUPPORT!
Riesgos y desafíos
Navigating Challenges
At Colorfy we’ve been developing and manufacturing hardware and wearables for more than 4 years and build our supply chain management and production partners in that space over the last two decades.
For the past year, we’ve been dedicated a whole team to development of our Smart Shirt in partnership with the InQube (a Brandix Company). Given their vast experience in the clothing industry we’re also very confident in producing a high-quality garment and related sourcing to that part of the project. It was a joint effort to seamlessly incorporate the biosensor and make them robust and machine-washable.
We use Telefónica´s Next Geeny IoT platform to securely connect the shirt. We partnered with Geeny because we share their belief that the users are in control of their data. Even though that Telefónica is a large corporation, Geeny is a start up in early stages and they face usual problems.
As we are gearing up to the final stages of our development and heading to mass production, we want to include you in the last chapter of this adventure to make sure we are truly designing the next generation of clothing.
One set of risks are timeline risks. Parts can arrive late, difficult software problems take longer to solve than planned, or tests can show that another version is needed before shipping. In order to minimize these risks, we are working with experts and the best partners we could find.
In their fields, be it designing garments, pattern making, fabric and material specialists, apparel manufacturing, hardware engineering, mechanical engineering, textile engineering or software engineering, collectively, we have shipped hundreds of garments as well as technological products in the last 25 years. From that experience we put together a complex planning which we believe we be able to deliver the product to you. If we incur any delays whatsoever we will let you know.
Specific areas of technical risk in our product: highly complex Bluetooth implementation, complex and challenging requirements for mechanical design and signal processing in relation to heart rate monitoring and touch, the durability of the embedded conductive touch, posture and biosensors as well as IMUs plus challenges in robust interpretation of patterns and filtering signal noise.
We are working relentlessly to make the Smart Shirt happen. We know what it takes, and we will keep you posted along the way. Furthermore, we are 100% committed to shipping Smart Shirt to you on time, and to delivering a great experience from the day you receive it.
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