What is it?
First and foremost, "The Innocent Badger Cookbook" will be an affordable vegan recipe booklet, bursting with full colour photos throughout its 64 A5 pages. It’s a tough choice to decide which recipes are going in, as we have so many great ones - we’ve got over 30 tested and written up so far and we are taste testing many others every week.
We recognize that most people nowadays lead very busy lives and processed food and meals with fast preparation times are what people frequently eat, so we’ve favoured recipes that have short prep times and are fairly easy to make.
We aim to deliver a broad range of recipes, a couple of which will require ingredients that you will need to either look online to get or purchase from your nearest independent health food shop, but for the majority our benchmark is that they are not only are all recipes delicious, fairly quick and easy to make, but also the ingredients can be found in any town.
What else does the book cover?
Along with recipes we are going to put in a few pages covering several related topics like nutrition, the cattle industry’s environmental impact, and some simple tips for people new to cooking, helping them speed up their food prep times - stuff like how to chop an onion quickly and with minimal tears! And a page on the various plant milks which will include how to make a cup of coffee without curdling.
Well, all animal rights activists are interested in encouraging more people to go vegan, which is why we’ve decided that a pdf of the book will be available for free one month after the paper launch of the book. (All our backers get it on the day of launch)
After we have fulfilled our Kickstarter orders we want to give away 1,000 copies from the first 5,000 print run directly to groups involved in direct action; Hunt Sab groups, Badger cull sab groups, Grassroots Animal Rights groups.
After we’ve distributed the 1,000 free copies, we will then be selling them in packs of 20 for £10 (including postage) to unwaged groups. Which works out at 50p a copy, which can then be resold for the retail price of £3 each, bringing in £60 from the initial £10 purchase, A £50 profit! We hope this will mean that our cookbook becomes a permanent fundraising feature for those groups’ stalls, which in turn will help more people go vegan.
You have a lot of rewards; will you be able to deliver them all?
YES! some of us are already part of a t-shirt printing collective called "Section5" who post out products every week. The "Innocent Badger" shirt is the best selling shirt on the site. The vinyl decals we can make in house with our own vinyl cutter and the postcards we can source from the same printers we use for the cookbook who we have used regularly for the last three years without a hitch.
People who choose the Organic hoodie will have a choice of large back print or small front logo.
Have you got anything planned if you hit more than your target?
Yes we originally planned for the book to be 44 pages, with the increased pledges we can now go up to 64 pages and if we reach a target of £7,500 then we can go from a booklet format to a book with a proper spine with an ISBN code. If we manage to get to £10,000 then we would buy 10,000 copies on the first print run instead of 5,000
Final question, you say you've fast easy delicious recipes, any details?
Here are some we've tested and written up.
Under 10 minute prep time:
Portabello, Button or Chestnut Mushroom soup
Fresh Oregano & Rocket Pesto
5 minute american style pancakes
Peanut Butter Cookies
Take to work "instant noodles" just add hot water
Easy cheesy sauce
Under 20 minute prep time:
Camp badger fajita's
Simple sushi rolls
Caribbean style "Rice and Peasy"
Peanut butter (we've put this in so people can avoid palm oil)
We've got others already written and tons more to choose from including; a full cooked breakfast (includes scrambled tofu), a pasta sauce base, several great family handed down indian recipes, a sunday roast, creamy spinach puff pastry and several of our own ground breaking "aquafaba" recipes for vegan meringue, marshmallow, ice cream and mousse
Third Goal of £5,000 will get the book an ISBN code so we can sell to shops AND we will get it formatted for Amazon
Risks and challenges
There is a possibility the badger cull in Somerset and Gloucestershire could start before it's usual time of early September/late August. This wouldn't stop us, but will push back final delivery to backers to early/mid October.Learn about accountability on Kickstarter
- (30 days)