Project image
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$7,919
pledged of $15,000pledged of $15,000 goal
66
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, August 24 2014 6:00 PM UTC +00:00
Last updated August 24, 2014

toogiez - playable, wearable, stickable sidekicks!

First ever plushies that stick on kids t-shirts & accompany them wherever they go! A new favorite toy kids will want to wear every day

toogiez - playable, wearable, stickable sidekicks!

First ever plushies that stick on kids t-shirts & accompany them wherever they go! A new favorite toy kids will want to wear every day

$7,919
pledged of $15,000pledged of $15,000 goal
66
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, August 24 2014 6:00 PM UTC +00:00
Last updated August 24, 2014

About

 toogiez are a match made in heaven - adorable, collectible plushies that stick to comfy, stylish, specially designed t-shirts. Attached securely and displayed proudly, toogiez are a child’s best friend, wearable sidekick and constant companion.

Our range of toogiez plushies allows kids to mix and match and switch and swap throughout the day, giving them endless choice, variety and fun from the moment they wake up until they (finally!) get into bed.

The toogiez are fastened using velcro that are affixed to the plushies and the t-shirts. Secure enough to hold the toogiez fast, but easy for children to remove and switch and swap themselves.

toogiez are designed for kids between the ages of 2-8, boys and girls, loud and quiet, sweet and silly, big and small. toogiez are a way for kids to express their imagination, identity and emotions, selecting the toogy that best represents their mood, feelings, environment or occasion. 

Whether it’s heading off to school, a playdate with friends, a trip to the doctor or off on an adventure, toogiez accompany your child wherever he or she goes, building a sense of security, a feeling of friendship and bringing lots of fun to each part of the day.

As moms of toddlers quickly growing up, we realized our kids could benefit from a toy that could act as a companion, empowering our children to enter the world independently and confidently. As we waved our kids off on playdates and at the kindergarden gates, we wanted to be able to give them peace of mind and a piece of home. We wanted a symbol of our love and protection that our kids could carry with them wherever they went.

We also wanted to create a toy that could also encourage our kids to communicate their feelings and emotions. Without fully developed language skills and vocabulary tools, we nonetheless wanted them to be able to express themselves in an understandable, relatable way.

 And so toogiez were born. By creating a wide range of characters, each with different personalities, stories and identities that are showcased in the accompanying booklet 'toogiez tales' that comes with each set, kids can easily pick the plushy that best suits their mood and their activity. toogiez are a wonderful tool for developing and enhancing our children’s emotional world. 

toogiez work best in a bunch, allowing your child to pick and choose and mix and match. We’ve created bundles that are ideal as a unique gift for the Holidays, birthdays, special milestones, gearing up for a difficult challenge or as a fun activity for you to share in.

To add an add-on to your chosen tier, simply select the tier you want from the menu on the right, click through to the next page and increase your total pledge value to incorporate the price of the add-on. You'll be able to let us know which add-on(s) you've included later on in the campaign!

We (Noa C and Noa S) are long-standing friends who first met as teenagers. We stuck together through all of life’s ups and downs and through thick and thin, and when we each had kids, we were at each other’s side, supporting each other. Now that our kids are a little bit older (well, Noa S’s baby is just 2 months old!) we decided to start up our own business together, creating something that our kids would love.

With an MBA (Noa C) and a degree in Psychology (Noa S)  and backgrounds in business, marketing, advertising and project management, we are so excited to be on Kickstarter, gearing up to get toogiez into the hands of kids all around the world.

We also consulted with Dr. Laura Vollmer, a clinical children’s psychologist, to better understand the emotional relevance and benefits of toogiez. Dr. Vollmer has worked with us to bring out the psychological and supportive side to toogiez, ensuring that as well as being lots of fun, toogiez are a helpful emotional and expressive tool.

After a year of hand stitching, sewing, cutting, gluing and testing out 'prototype' toogiez, we've received incredible feedback from parents and more importantly - kids! - that they love toogiez. However, we simply don't have the resources or funds to keep producing the products ourselves, from home. In order to step up our production, increase quantities and perfect quality we need your support to go into our first large scale production! With the funds that we raise on Kickstarter we'll be able to implement our manufacturing plan to get toogiez made in time for the Holidays.

Risks and challenges

We’re one step ahead of the game, because we’re already working with a great local manufacturer who has been helping us to produce our prototypes for the past 6 months, so we’ve got an established, reliable relationship. We’ve sat with them and worked out the timeline and deadlines of the production to ensure that you get your toogiez on time.

Our main challenge would be if our KS explodes through the roof and we have more demand than our manufacturer is expecting! But we’ve thought this through and we have a plan in place to quickly expand the manufacturing resources in order to stick to schedule.

Other than that, we’re in the fortunate position of having a bunch of experience under our belts of producing the toogiez plushies and Ts ourselves, and getting them to a really high production standard, and also doing worldwide shipping of our early versions, so we’re confident we’ve got a good handle on what we’re getting into here!

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Support

  1. Select this reward

    Pledge $1 or more About $1

    Stick Together - Thanks for sticking a dollar in the pot and helping us edge closer to our goal! Get all our updates and join the gang!

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    Pledge $18 or more About $18

    TOOGIEZ TIME (early bird) - 1 toogiez T and 1 toogy of your choice! Includes 'toogiez tales' booklet, gift packaging and ALL stretch goals. 'toogiez feeling' comes free.

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    Ships to Anywhere in the world
    Limited 15 backers
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    Pledge $20 or more About $20

    TOOGIEZ TIME - 1 toogiez T and 1 toogy of your choice! Includes 'toogiez tales' booklet, gift packaging and ALL stretch goals. 'toogiez feeling' comes free.

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    Pledge $35 or more About $35

    TOOGIEZ BUNCH - 1 toogiez T and 3 toogiez of your choice! Mix and match. Chop and change. Switch and swap! Includes 'toogiez tales' booklet, gift packaging and ALL stretch goals. A bunch of 'toogiez feeling' comes free.

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  5. Select this reward

    Pledge $40 or more About $40

    TWO GIEZ - 2 toogiez Ts and 2 toogiez of your choice. great for laundry days or for 2 kids in your life. Includes 2 'toogiez tales' booklets, gift packaging and ALL stretch goals. Double 'toogiez feeling' comes free.

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    Pledge $55 or more About $55

    BOY'S BUNDLE O' TOOGIEZ - 2 boy's toogiez Ts and all 5 original boy toogiez (superhero, firefighter, astronaut, ninja and pirate). Includes 'toogiez tales' booklet, gift packaging and ALL stretch goals. 'toogiez feeling' comes free.

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    Ships to Anywhere in the world
    0 backers
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    Pledge $55 or more About $55

    GIRL'S GANG O' TOOGIEZ - 2 girl's toogiez Ts and all 5 original girl toogiez (supergirl, fairy, dancer, princess, singer). Includes 'toogiez tales' booklet, gift packaging and ALL stretch goals. 'toogiez feeling' comes free.

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    3 backers
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  8. Select this reward

    Pledge $55 or more About $55

    TOOGIEZ ZOO - 2 toogiez Ts of your choice and all 5 original animal toogiez (dog, cat, bear, dino, bunny). Includes 'toogiez tales' booklet, gift packaging and ALL stretch goals. 'toogiez feeling' comes free.

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  9. Select this reward

    Pledge $90 or more About $90

    TONS-O-TOOGIEZ - 2 toogiez Ts and 10 toogiez. Ideal for siblings, best friends or kids who love to collect! Includes 2 'toogiez tales' booklets, gift packaging and ALL stretch goals. Tons of 'toogiez feeling' comes free.

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    Pledge $160 or more About $160

    TOTAL TOOGIEZ - 2 toogiez Ts of your choice + ALL 20+ toogiez (including any new ones introduced mid campaign!). Plus one giant toogy doll of your choice. Includes 2 'toogiez tales' booklets, gift packaging and ALL stretch goals. Extra 'toogiez feeling' comes free. **If you are a completionist and want every single item from this campaign, this is the tier for you!**

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    Pledge $180 or more About $180

    TEAM TOOGIEZ - 10 toogiez Ts and 10 toogiez. Perfect for your child's class, camp, parties and big families! Includes 10 'toogiez tales' booklets, gift packaging and ALL stretch goals. Bonus 'toogiez feeling' comes free.

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Funding period

- (32 days)