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Bringing delicious affordable food to ALL Boston neighborhoods. Globally inspired menu, locally sourced, no preservatives, for real.
Bringing delicious affordable food to ALL Boston neighborhoods. Globally inspired menu, locally sourced, no preservatives, for real.
443 backers pledged $52,907 to help bring this project to life.

About this project

$52,907

443

Stretch Goal

Our stretch goal is 60,000 dollars. With the extra pledges we will be able to buy permits, catering equipment, and appropriate licenses to start operating a food truck. If we reach our stretch goal all backers will get exclusive photos of our truck as it is being designed, built, and wrapped. 

About Us

We want to improve access to healthy, affordable, cooked foods in low-income neighborhoods. This year we are launching a food truck that will serve on-the-go meals made with ingredients sourced from local farms. The truck will target neighborhoods in the Greater Boston Area with limited access to high quality foods and with high rates of diabetes and obesity. 

We are committed to hiring young adults in the communities we serve to help operate the truck and lead food education marketing campaigns.

These are the people who live in Boston with the fruits and vegetables that grow in Boston
These are the people who live in Boston with the fruits and vegetables that grow in Boston

Why Our Work Matters

Accessing healthy, affordable foods in low-income neighborhoods can be difficult. Years of economic disinvestment, followed by the unwillingness of supermarkets to locate in these areas, have made the availability of quality foods limited. Corner stores, fast food chains and pizza joints have become the most widely available food options. It’s therefore no surprise that obesity and diabetes disproportionately affect residents of low-income urban neighborhoods.

The Menu

Our menu is inspired by Boston's ethnically and racially diverse neighborhoods. We offer a global menu made with ingredients sourced from local farms and businesses. Our food can be found on the streets of cities around the world. They include Mediterranean Kofta, Jamaican Jerk Barbecue Pork, Dal Curry Vegetables, Mexican Black Bean Salad, and Kale Caesar Salad. We will make all of our garnishes, sauces and dressings in house, using the freshest ingredients. We will also offer seasonal chopped salads made daily with fresh vegetables. We strive to source our meats locally when practical and feasible.

The Fresh Team

Meet the Co-Founders

Cassandria and Jackson planting a raised bed at Bartlett Yard
Cassandria and Jackson planting a raised bed at Bartlett Yard

Cassandria Campbell, a Roxbury native, became a food justice advocate while working at The Food Project, a nationally recognized model for youth development and sustainable agriculture. Upon graduating from Swarthmore College, she returned to the organization to be the Youth Development Coordinator in which she led a 60 youth summer program and coordinated a year-long leadership program. In 2011, she received a Masters degree in City Planning from MIT and continues to work in the field of community and economic development. Cassandria developed the idea for Fresh Food Generation because she wanted to find healthier food options without having to travel outside of her neighborhood.

Jackson Renshaw became passionate about food justice as a teenager while working with The Food Project. He pursued his degree in Ecological Agriculture at The University of Vermont to grow food and feed people. As he worked at farms and restaurants he began to realize that growing food is only rewarding when everyone can enjoy it. He decided to come up with a way to make distribution more equitable. When Cassandria approached him with the idea for Fresh Food Generation, he immediately agreed to co-found the company. Jackson currently works as a Truck Manager at Bon Me, the recipient of Boston's Best Food Truck (2013).

Chef Nadine Nelson, Green Queen of Cuisine, is the eco chef and social entrepreneur of Global Local Gourmet, a roving community supported kitchen specializing in teaching people how to cook with Soul (Seasonal, Organic, Unprocessed, and Local) food. She has lived and worked in Roxbury and understands the importance of providing people with nourishing food that reflects their culture. She has studied the culinary arts in Paris at the Ritz Escoffier, has a certificate in food styling from the New School, a certificate in fundraising and philanthropy from New York University, and a teaching degree from Tufts University. She brings a worldly perspective to seasonal food! Her daughter, Soleil, is known as the vegetable girl at school and encourages other kids to eat their vegetables too!

Where You Come In!

 

In order to bring our delicious, fresh, and worldly food to Boston, we need your help to put our first food truck on the road! Red Door Trucks, a truck builder in Boston, believes in our mission and is ready to help us design and build our truck at a discount.  With your support we be able to get our truck on the road by the spring!! 

This is what the numbers look like:

  • A Truck - $20,000
  • Diesel Generator - $6,000
  • Convection Oven - $600
  • Stainless Steel Wall - $900
  • Sandwich Prep Station - $1,500
  • Refrigeration - $1,300 
  • 3-Bay Sink - $400 
  • Stainless Steel Countertop - $4,000 
  • Shelving - $1,500 
  • Flat Top Grill - $700 
  • Pots and Pans - $1,020
  • Kitchen Equipment (knives, thermometers, etc.) - $240 
  • Point of Sales system - $420 
  • Food Service Supplies (Utensils, Napkins, Cups, etc.) - $493 
  • Labor - $5,000

TOTAL $44,973

Your support will help us reach our goal!

Risks and challenges

We're confident that the success we've demonstrated through our taste testing and catering events will translate into a profitable food truck business. That said, we recognize that our commitment to sourcing most of our food locally and selling it at an affordable price comes with a set of challenges that require creative planning.

We have put together a hands-on advisory committee comprised of food truck owners, farm-to-plate restaurateurs and local farmers who have helped us develop a business model that meets our goals. We have created a menu that is versatile and allows us to cook seasonally. Beyond the menu, we have met with city officials to prepare for the food truck permitting and licensing process.

From Fresh Food Generation's inception, it has been our dream to create a food climate where everyone can eat well and affordably. We will apply the same determination in putting this food truck on the road. We are prepared to take on the challenges as they come. As setbacks arise, we will conquer them one by one and we thank you for your patience and support in this process.

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    Pledge $1 or more About $1.00

    GOOD KARMA AND PROJECT UPDATES

    All of the universe will smile on you for choosing to support this project. You will receive project updates and how much we appreciate your support!

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    COOK FRESH LIKE US

    Receive five Fresh Food Generation recipe cards and create your own delicious meals at home.

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    WALL OF FAME

    Your name will be displayed on the Thank You Wall of Fame on our truck.

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    FRESH T

    One Fresh T-shirt designed by our Fresh graffiti artist and professionally trained graphic designer. Plus your name on the Thank You Wall of Fame on our truck.

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    Pledge $100 or more About $100

    GET FRESH IN THE KITCHEN

    Get an apron with the Fresh Food Generation logo. Plus your name on the Thank You Wall of Fame.

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    Pledge $250 or more About $250

    FRESH PACKAGE

    You want it all? You can have it! Fresh Recipe Cards, Fresh T-Shirt, and Fresh Apron signed by the co-founders. Plus your name on the Thank You Wall of Fame.

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    Pledge $500 or more About $500

    GET ON THE TRUCK

    Come learn about and experience truck life for up to two days, ask questions, hang out with the co-founders, and get a lunch on us.

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    Pledge $500 or more About $500

    MEET THE FRESH FAMILY

    Take a tour and meet our farm partners. Learn how we source our foods and meet the amazing people who grow it. Get behind the scenes of the food justice movement in Boston.

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    Pledge $1,000 or more About $1,000

    RAISE THE BED

    Your name on our "thank you" wall. And our fearless co-founder Jackson will build you a raised garden bed and plant your very own vegetable garden in your yard, parking lot, rooftop, lawn, wherever you choose. (Limited to Massachusetts)

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    THE VIP CARD

    Never wait in line! Get a dozen free meals on us and a personal invitation to select Fresh Food Generation events.

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    Pledge $2,500 or more About $2,500

    THE HUNGRY TRUCKER

    Never wait in line! Name a menu item! Get 30 free meals with a house-made drink on us AND a personal invitation for you and a guest to select Fresh Food Generation events.

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    Pledge $5,000 or more About $5,000

    COOKING CLASS WITH FRIENDS

    Team Building or Group Cooking Class with the co-founders. We will design a menu with you and use cooking as an interactive way to build your team.
    (Limited to New England)

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    THE CATERING PACKAGE

    Fresh Food Generation will custom design and cater a menu that let’s your guests know your palette is just as FRESH as you. Host the event right and serve your guests a menu that is inspired by global cultures from around the world. Catering for 50 people.
    (Limited to New England)

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    THE ULTIMATE CATERING PACKAGE

    Fresh Food Generation will custom design and cater a menu that let’s your guests know your palette is just as FRESH as you. Host the event right and serve your guests a menu that is inspired by global cultures from around the world. Catering for 100 people.
    (Limited to New England)

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    BECOME A SPONSOR

    Become an official sponsor of Fresh Food Generation with your name or your company's logo displayed on the truck!

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    FEED EVERYONE

    Fresh Food Generation will custom design and cater a menu that let’s your guests know your palette is just as FRESH as you. Host the event right and serve your guests a menu that is inspired by global cultures from around the world. Catering for 150 people.

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Funding period

- (34 days)