Social entrepreneurship transforming waste materials in the coffee industry into high-demand apparel and home decor products.
Your love of coffee + the world's great need to alleviate poverty = a transformative business opportunity.
Coffee has become far more than just the #1 consumed beverage in the world, it's actually become a culture of its own. A culture that begins in Countries where coffee is cultivated and exported, leaving behind resources that most coffee drinkers aren't even aware of. Our burlap products and coffee wood products are just a few examples of this. Millions of burlap sacks a year that were intended to haul coffee, end up being disposed of and/or burned after rotting in storage facilities beyond their useful shelf life. Similarly, a coffee tree must be pruned nearly to it's roots every few years in order to maintain it's bush-like form. The wood that is pruned from these trees is often just burned as firewood. We have found a way to turn this waste from coffee farming into valuable, high-demand products via upcycling, and with your help we can expand the coffee culture into new realms of creativity...and transform lives along the way.
The city of Masatepe, Nicaragua, exists in the 2nd poorest Country in the Western Hemisphere and has it's unfair share of challenges as a community. But on the flip side, it also has some tremendous resources. In 2012, my wife and I moved into the city-center of Masatepe in order to integrate ourselves into a community that we saw as having tremendous potential for growth and transformation. We decided that instead of focusing on global statistics and problems, we would to take an entrepreneurial approach and focus on the opportunities. Opportunities that involve utilizing local resources, like coffee, and local talent, like our friend Don Beto, in order to create enterprises that bring value to the marketplace, that bring jobs to the community, and more importantly that bring dignity to the talented people who make it all possible. Enterprises that exist not to simply benefit their shareholders, but rather with a core purpose of transforming the community around them. In 2013, Beto’s Coffee Co. was launched to do just this.
Beto’s Coffee Co. started two years ago as a small coffee shop in the community of Masatepe, Nicaragua. In our search for the best coffee possible for our customers, we discovered a hidden gem...Burlap Coffee Sacks. A huge surplus of burlap sacks sit in barns and storage facilities left over from the export process of Nicaragua’s #1 commodity, coffee. To us these sacks had as much untapped potential as the coffee they contain. We began to dream of what all could be done with burlap, and other coffee-related resources that were right under our noses here in Nicaragua. And with that simple idea, Beto’s Coffee Company has grown from just a few baristas in a small coffee shop, to now employing nearly 20 people locally.
Here’s where we need your help. After 2 years of small-scale production here locally, we have identified the resources, we have the people in place, we’ve built our shop, our website and our logistics chain. The only thing left is to jump into full production and take our product to the world….to you all!
Our goal of $25,000 will allow us to take a big step forward, but our stretch goal of $75,000 will allow us to go to a whole other level. With the money we raise here on Kickstarter, we will be able to purchase the materials we need in bulk, upgrade our equipment to handle the heavy materials we work with, send our first full container to our warehouse in the U.S., grow our online presence as well as get our products into retail outlets….but more importantly we’ll be able impact more lives and see deeper transformation take place right here in our community. Join us in transforming lives and communities, and enjoy some coffee along the way!
Risks and challenges
Over the past year, we have been gradually building our inventory in the U.S. We have logistics established with a company in the Chicago area and have already worked through small-scale international logistics, which has allowed us to ship products to our US warehouse location and test online sales. Our website has been built and we tested functionality throughout 2015 with friends and family. We are ready to take it to the next level!Learn about accountability on Kickstarter
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