Share this project

Done

Share this project

Done
Bringing real Belgian Wafels to Downtown Ann Arbor this Spring!
46 backers pledged $3,000 to help bring this project to life.

About

The Wafel Shop project video thumbnail
Replay with sound
Play with
sound

$3,000

46

The Wafel Shop, opening this spring, is on a mission to introduce real Belgian Wafels to Ann Arbor, MI.  We aim to serve Wafels of the highest quality in two varieties:

  • The Brussels Wafel- a soft and fluffy interior, and a crisp exterior. 
  • The Liège Wafel- dense and sweet, baked with chunks of pearl sugar that caramelize throughout the Wafel. 

Whichever Wafel you choose, it's a blank canvas waiting to be painted with toppings: with everything from dulce de leche and homemade whipped cream to locally sourced fruit and nuts, you'll be able to make your own masterpiece. Together with locally roasted coffee, The Wafel Shop is ready to get you going first thing in the morning, and keep you running through the night.

The Wafel Shop is aiming to have as small of an ecological footprint as possible, by utilizing eco-friendly paper goods for our Wafel trays and coffee cups, along with integrating recycled and repurposed materials wherever possible in our build-out.  Our fantastic space on Fourth Avenue will retain its great historical details including exposed brick and the original tin ceiling.  We’re hand making our product each day–remaining Wafels from the previous day will be donated to area food banks and homeless shelters.  Nothing will go to waste!

We're reaching out to the Kickstarter community because we want the citizens of Ann Arbor to have a stake in a new business.  We’re focused on providing exceptional service and product, we want the community to be involved from the start. 

Noah Goldsmith has a MBA in Marketing and Finance from Wayne State University.  Noah worked for Zingerman’s Deli, in Ann Arbor, during High School, and continued working through college–this first job started a passion for food, and stringent standards for service.  After completing his undergraduate work at Kalamazoo College, Noah moved to New York, attending acting school and worked in everything from retail sales at Apple’s first flagship store in SoHo, Theatrical Production, and Finance. 

Rob Daly has been working in the food industry for over twenty years.  He has worked in establishments in resort communities of Colorado and Hawaii, as well as in his home state of Michigan.  He has been involved in almost every aspect of the industry, in both the front and back of the house operations.  Rob was most recently a manager at Morgan & York Fine Wines and Specialty Foods, in Ann Arbor.  Rob studied Secondary Education at Eastern Michigan University.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    One Wafel of your choice with unlimited toppings–show your support and pre-purchase your first Wafel! Plus, our unending thanks for your support, and your name listed on our website. Good anytime during our first year.

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    Two wafels with unlimited toppings, two coffee drinks of your choice--Plus, our unending thanks for your support, and your name listed on our website. Good anytime during our first year.

    Less
    Estimated delivery
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $35 or more About $35

    Wafel Shop t-shirt OR a Wafel Shop Tote Bag, two wafels with unlimited toppings, two coffee drinks of your choice--Plus, our unending thanks for your support, and your name listed on our website.

    Less
    Estimated delivery
    15 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    Wafel Shop t-shirt OR a Wafel Shop Tote Bag, one wafel with unlimited toppings and one coffee drink a month for three months--Plus, our unending thanks for your support, and your name listed on our website.

    Less
    Estimated delivery
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $100 or more About $100

    Wafel Shop Tote Bag, Wafel Shop t-shirt, one wafel with unlimited toppings and one coffee drink every week for three months--Plus, our unending thanks for your support, and your name listed on our website.

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $300 or more About $300

    Wafel Shop Tote Bag, Wafel Shop t-shirt, one wafel with unlimited toppings and one coffee drink every week for a year--Plus our unending thanks for your support, and your name listed on our website.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $500 or more About $500

    One Wafel with unlimited toppings, every month, for three years, in addition to a Wafel Shop Tote Bag and Wafel Shop t-shirt--Plus our unending thanks for your support, and your name listed on our website.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $1,000 or more About $1,000

    Private Wafel Party at our shop for thirty people, Wafel Shop Tote Bag, Wafel Shop t-shirt--Plus our unending thanks for your support, and your name listed on our website.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $2,500 or more About $2,500

    We'll name our Wafel Irons after you! A Wafel Shop 'Black Card' entitling you to One wafel with unlimited toppings, one coffee drink, every day for three years, Wafel Shop T-Shirt and Tote Bag--Plus our unending thanks for your support, and your name listed on our website. Wafel Shop Tote Bag, Wafel Shop t-shirt.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)