The Wafel Shop, opening this spring, is on a mission to introduce real Belgian Wafels to Ann Arbor, MI. We aim to serve Wafels of the highest quality in two varieties:
- The Brussels Wafel- a soft and fluffy interior, and a crisp exterior.
- The Liège Wafel- dense and sweet, baked with chunks of pearl sugar that caramelize throughout the Wafel.
Whichever Wafel you choose, it's a blank canvas waiting to be painted with toppings: with everything from dulce de leche and homemade whipped cream to locally sourced fruit and nuts, you'll be able to make your own masterpiece. Together with locally roasted coffee, The Wafel Shop is ready to get you going first thing in the morning, and keep you running through the night.
The Wafel Shop is aiming to have as small of an ecological footprint as possible, by utilizing eco-friendly paper goods for our Wafel trays and coffee cups, along with integrating recycled and repurposed materials wherever possible in our build-out. Our fantastic space on Fourth Avenue will retain its great historical details including exposed brick and the original tin ceiling. We’re hand making our product each day–remaining Wafels from the previous day will be donated to area food banks and homeless shelters. Nothing will go to waste!
We're reaching out to the Kickstarter community because we want the citizens of Ann Arbor to have a stake in a new business. We’re focused on providing exceptional service and product, we want the community to be involved from the start.
Noah Goldsmith has a MBA in Marketing and Finance from Wayne State University. Noah worked for Zingerman’s Deli, in Ann Arbor, during High School, and continued working through college–this first job started a passion for food, and stringent standards for service. After completing his undergraduate work at Kalamazoo College, Noah moved to New York, attending acting school and worked in everything from retail sales at Apple’s first flagship store in SoHo, Theatrical Production, and Finance.
Rob Daly has been working in the food industry for over twenty years. He has worked in establishments in resort communities of Colorado and Hawaii, as well as in his home state of Michigan. He has been involved in almost every aspect of the industry, in both the front and back of the house operations. Rob was most recently a manager at Morgan & York Fine Wines and Specialty Foods, in Ann Arbor. Rob studied Secondary Education at Eastern Michigan University.
- (30 days)