Introducing The World's Most Sociable Shoe
Introducing The World's Most Sociable Shoe
An Innovation in Footwear bringing Design, Mindfulness and ‘Internet of Things’ Technology together like never before.
An Innovation in Footwear bringing Design, Mindfulness and ‘Internet of Things’ Technology together like never before. Read more
In a world addicted to Smartphones and distracted by social media notifications, we created the world’s first sociable shoe that doesn’t just connect you to the Internet - it disconnects you.
The 'In Good Company' (IGC) shoe gives men the chance to switch off interfering mobile and social app notifications simply by wearing them.
Our announcement earlier this year sparked a huge amount of positive interest with some of the world’s most influential media.
In six weeks our shoe was featured in over 150 newspapers, magazines, radio stations and blogs.
Inspired by the digital detox movement, the concept shoe is a thoughtful solution to an everyday problem.
We've redefined the meaning of "smart shoes" by matching style, technology and connectivity in a meaningful way.
Personalise your preferences to make it work around your lifestyle with one simple app.
Do away with unwanted interferences when you leave work or when you're socialising with friends and family. Clever stuff.
Bringing the classic brogue into the 21st Century.
The secret lies in the technology inside the IGC rubber sole with Bluetooth connection to an app.
Designed to not just look and feel good, but do good too. A design classic for a modern man in a choice of six colours
The timeless TUCANO Collection are brogues 100% designed in the UK and 100% made in Brazil. The classic design features the finest soft natural leathers, cushioned sheepskin lining, distinctive stitching with waxed thread for waterproofing and contrasting England Rubber Gel sole produced with our revolutionary Anatomic Gel Technology®.
From am to pm, boardroom to bar and Monday to Sunday, you’re in good company with one of our most popular styles.
All that's left to do now is choose whether you want the 'IGC Tucano' in a choice of colours OR the 'IGC Super Exclusive' in black with the blue sole.
We want to make this concept a reality by creating a limited edition collection exclusive on Kickstarter.
The times we have stated are based on accurate forecasts, but if there is any delay we will notify you as soon as we know.
1. Does the app work on my Android devices?
Not yet. At the moment the app is only compatible with Apple iOS operating system, but watch this space!
2. Do I have to pay to download the app?
No, the app is free to download. Instructions on how to do so will be provided upon delivery.
3. What happens if the shoes get wet? Is the Bluetooth chip protected?
You needn't worry, as all of our shoes are fully watertight and are designed to protect the chip inside.
4. Is the chip replaceable and can I take it out to reinsert into my other shoes?
Unfortunately not. As the chip is built into the sole unit of the shoe, it cannot be replaced or reinserted into others. Any issues with the chip we will look at on a case by case basis for a specific period.
5. Do I have to reconfigure the settings every time I wear the shoes?
Unless you change the settings in the app it will remember them from when you last wore the shoes. Because you have your own unique login this also applies when you use the app on a different phone.
6. Is the 'In Good Company' shoe available to buy anywhere else?
The IGC Tucano and IGC Super Exclusive shoes are exclusive to the Kickstarter community for the foreseeable future.
7. Is Anatomic & Co a start-up company?
No, we've been in business for over 12 years now. The brand launched in 2004 and is present in over 70 countries as well as online.
8. What is Anatomic Gel Technology?
Exclusive to us, Anatomic Gel Technology® is an engineered process whereby the soles of our shoes are made from a combination of natural rubber and a special gel. This technique gives our soles added cushioning and flexibility, and also promotes natural foot movement.
9. Does Anatomic & Co sell other shoes?
Yes, we have over 80 lines. You can view the full collection by visiting www.anatomicshoes.com.
Risks and challenges
DESIGN – We anticipate some technical refinements to the hardware based on further R+D and user testing, but we make it our number one priority to not let it impact on the design or comfort we’ve become known for across the world.
DELIVERY – We are well versed in managing production and meeting delivery times but there is always the possibility of slight delays, particularly as our shoes rely on over 80 individual processes, and that’s not even including the additional tech integration.
GOALS – Like most Kickstarters, the manufacture and delivery of products is dependent on us reaching our goal. In the event of missing our target we may not be able to proceed with the project.
GUARANTEE - Although we have already created a working prototype we need to refine the app during the 'Technical Feasibility' stage. We are confident in our developers, but if for any reason we can't deliver a finished product that matches what we've described, we are happy to offer replacements with the same style shoe without the technology and a refund of the difference. Either way, we will keep you in the loop and we will be contactable at our London HQ or on email for any queries. Your satisfaction is our priority.Learn about accountability on Kickstarter
- (34 days)