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We are a French-Japanese denim brand gathered around a passion for the purity of materials and denim jeans manufacturing techniques.
We are a French-Japanese denim brand gathered around a passion for the purity of materials and denim jeans manufacturing techniques.
28 backers pledged €5,451 to help bring this project to life.

About

€5,451

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The alloy of Craft and modern techniques.

More information on our website.

The meeting of four enthusiasts of Denim, sport and Japan.

Yukiko_Japan: The knowledge of traditional the factories of Okayama combined with technical rigor and trade relations / communication with Tokyo.
Alexis_France: Marketing and business / communication relations.
Vincent_France: E-commerce and communication.
Philippe_France: Design and Content Research. 
William_France: Finance 

The team of artisans in Okayama Matsuo, Jyunichi, Noriem...

The Denim Collective: We work every day across the world, combining our codes and customs. We want to maintain this constant exchange, enriching collaborations with other artists, photographers, musicians and street artists. 

Our story begins with an iconic part of our wardrobe: the Jean and its simplest interpretation: 5 pockets. There are many brands that work in this area but it is very complex to the untrained eye to tell the difference. This is how we create our difference.

The aesthetics of wabi sabi
The simplicity and alteration of objects by time and by man; in Japanese culture is an important tradition. This cohabitation between the past and the contemporary is used to create the Future.
We simply apply this philosophy by researching and buying the best of antique, Indigo dyed men’s kimonos. Cotton, silk, hemp... different weaves and designs .. asanoha, araregasuri... Whether it’s in Tokyo markets, or also nearby small artisans in the heart of the countryside. 

All these kimonos carry with them a very strong emotion. Each of their ages and states vary. Each has its own character, touch, visual, construction, dyeing. We reuse these kimonos beautiful emotion to recreate jeans that will support you in your future life.

Our professional experiences in the world of technical sport, outdoor sport, and running, permits us every day to use the latest construction and assembly techniques: laser, collage, blend components. These technologies allow us to create an authentic and pure piece with a unique signature.

We manufacture in the heart of Japan Kojima / Okayama. A worshiping place of Denim culture in Japan and in the World. Our fabrics are woven and dyed with Indigo in Okayama. Our kimonos are cut with a cutter or laser based on their qualities and their drawings. According to the state of the Kimono, the number of available pockets can go from 4 to 22 pieces maximum.

Our assembly process includes all the traditional building codes of a Japanese denim: chain stitch, selvedge sides, hidden rivets reinforcements, rivets and buttons like donuts pure copper, belt loops sewn into the waist ... The kimono pockets are attached by two hidden seams and reinforcement points. Then we apply a rolling process (adhesive film) at high temperature and pressure around the previously laser cut pocket.
Our craftsmen sign each product, indicating the name and number of the kimono in its series. No external artifice, everything is intimately created for the person who will wear it. Priority to the purity of materials and technique.

We have develop a brand new black denim PHI03  

  • 12oz black denim from Nihon Menpu Mill, Okayama prefecture 
  • 100% US cotton selvage denim woven by a vintage machine: Shuttle Loom
  • Relaxed Tapered fit • White edge finish • Doubled Kimono pocket for reinforcement
  • Reinforced with copper rivets
  • Stitch points
  • Silk screen signature
  • Individually numbered denim
  • Kimono pocket reinforced by a band of bonded laser nylon tape

 Estimated date of delivery: January 2019

In order to fund our production quantities we launch a pre-order campaign offer you 3 different models at a very attractive price. 

_What is a Futuha Ararekuro?

Each Arare pattern looks each other but each shape are slightly different. This is why “FUTAHA ARARE” patterns attract people. It can’t be seen on printed fabric. Only the hand craft show the punctuality and warmness at once.

_How is it build?

Fabric made with patterns need specifics skills to create history. “Arare” pattern use dotted line yarn. Before waving, a stick is set between the yarns in order to make a beautiful pattern.

_Specific effect

The warp colors are only black and white but thanks to the weft different tones of colors appears. An uneven thickness yarn is chosen as weft, so the color gradation is unique and attractive.

_What is a Tsumami zome?

Kobana tsumami zome theme is a nostalgically Japanese Kasuri; it looks like antique patterns. This pattern is based on the one 80 years ago.

_How is it built?

A Tsumami zome is half twine and partially yarn died; Black and white parts come out from this yarn and then the yarn is hand dyed to bring the 3rd color. Only a few artisan have this skill, so it’s very rare and valuable. 

_Specific effect

Only Kurume Gasuri (Kasuri in Kurume area) has carried over this looming style. Kasuri is plain waving, so surface is normally flat, but using partially dyed yarn by part, it has a 3D effect.

_What is a Katazome tsuru & matsu?

The couple of Cranes (brids) is the symbol of a happy wedding and the pin trees is the symbol of long life. This Katazome might be used for wedding ceremonies.

_How is it built?

This Katazome is stencil dye. The 3 colors application and dotted lines drawing need high skills for the realization of on this Katazome.

_Specific effect

Katazome are mainly dyed with white color on indigo or a dark base in order to obtain an high level of precision and details. The two additional colors create a real 3D effect and make this Katazome alive.

Risks and challenges

As soon as we will get the budget to launch our new jean, we will start the production for all of you and also for our key partners we are working with. One of the main risk is to make everyone happy! You but also our customers! We want to be able to deliver them the right amount of denims for their season. But hope we will get a bit more pieces in order to enter the shops that are already interested in our concept.

Thanks again for your support!

phi. The denim collective

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  1. Select this reward

    Pledge €140 or more About $160

    1 denim PHI03 - First bid

    We will keep in touch at the end of the campaign for the size selection as well as your kimono selection

    size available: 28X34, 29X34, 30X34, 31X34, 32X34, 33X34, 34X34

    Retail price: 260€

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  2. Select this reward

    Pledge €160 or more About $183

    1 denim PHI03 - Second bid

    We will keep in touch at the end of the campaign for the size selection as well as your kimono selection

    size available: 28X34, 29X34, 30X34, 31X34, 32X34, 33X34, 34X34

    Retail price: 260€

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    Limited 0 backers
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  3. Select this reward

    Pledge €260 or more About $297

    Pack 2 denims PHI03

    We will keep in touch at the end of the campaign for the size selection as well as your kimono selection

    size available: 28X34, 29X34, 30X34, 31X34, 32X34, 33X34, 34X34

    Retail price: 520€

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    Limited 4 backers
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  4. Select this reward

    Pledge €380 or more About $434

    Pack 3 denims PHI03

    We will keep in touch at the end of the campaign for the size selection as well as your kimono selection

    size available: 28X34, 29X34, 30X34, 31X34, 32X34, 33X34, 34X34

    Retail price: 780€

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  5. Select this reward

    Pledge €1,000 or more About $1,142

    Pack 10 denims PHI03

    We will keep in touch at the end of the campaign for the size selection as well as your kimono selection

    size available: 28X34, 29X34, 30X34, 31X34, 32X34, 33X34, 34X34

    Retail price: 2600€

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Funding period

- (30 days)