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$0.00 pledged of $80,000 goal
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By Mike Barsella
$0.00 pledged of $80,000 goal
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About this project

The genesis

One afternoon in early 2016, my lovely wife and mother of our three children remarked, "It shouldn't be so difficult to schedule playdates for the kids and to find activities they really enjoy"

I set about designing an app that would reflect my personal parenting methodology.  Over the years I had developed a cloud-based system of spreadsheets to track progress toward our developmental goals for the kids in the areas of: reading, STEM, music, religion, sports, world news, etc. 

At the end of each week I would tally the points to understand where we needed to bolster our efforts to raise well-rounded and socially responsible children.  As you'll see below, the concept has since evolved...

What is Kidgenda?

Kidgenda is an innovative parenting app designed for the millions of moms and dads who struggle to plan and maintain their children’s hectic activity schedules.

Currently, parents flip through magazines or filter apps and websites searching for child activities and parenting advice.  Kidgenda takes the guesswork and effort out of parenting by intelligently suggesting activities relevant to your child's unique interests, and subject matter relevant to your parenting goals.  

With one touch, parents can add events to their calendar and share seamlessly with spouses and caregivers.

How do we do this?  The answer is - VERY SECURELY.  

First, the parent sets up his or her profile and enters minimal child info (nickname, age, gender, likes).  Then, Kidgenda actively pushes suggested events to the parent's smartphone based on the child's likes and interests.  It even helps parents track developmental goals via Kidgenda's innovative L.A.P.S. module ("Learning", "Arts", "Physical Activity", "Socialization"), sample shown below:

L.A.P.S. Child Development Tracking
L.A.P.S. Child Development Tracking

The app links to Kidgenda's website, which contains fresh content on several parenting topics, such as: "News for Kids", "Child Safety", "Little STEMs", and "Behavioral Challenges".  Users will also receive a weekly newsletter with content customized for their specific parenting needs.

Our market encompasses U.S. heads of household who purchase goods and services for a combined 16 million children ages 0-13.

Kidgenda has strong competitive advantages

Kidgenda is uniquely positioned vis-à-vis the competition:

  • Pushed Activity Feed  – quickly review suggested Kidgenda activities (that are based on your child’s interests) and add to your calendar with a tap
  • Insightful Gifting - purchase birthday gifts as determined by a child's "likes"; receive parental approval before final purchase (no more returns or duplicates!)
  • Developmental Metrics – leverage Kidgenda’s L.A.P.S. metrics to help develop well-rounded Kidgenda Kids
  • Parenting Advice – visit the Kidgenda website for STEM learning advice, a “News for Kids” section, and many other areas
  • “One Touch” Playdates  - schedule playdates for your Kidgenda Kids at the touch of a button
Kidgenda Competitive Advantages
Kidgenda Competitive Advantages

 

America's parents need you!!

Our team has already invested substantial time creating Kidgenda's wire frames and requires funding to complete building the smartphone app.

We need your help to bring playdate and activity planning relief to millions of parents! Just to be clear, Kickstarter is an all or nothing proposition: we MUST hit $80,000 to complete the app and make slight revisions based on user feedback.

We also have two (2) stretch goals, each requiring an additional $20,000 to cover local & marketing expenses or offer an Android version of the app.  

A note from Kidgenda's Founder 

My pop was the best dad in the whole world. He grew up largely without his father and had to assume responsibility for his siblings at a very young age - I think that's why he wanted to be the best father he possibly could. 

As a young boy, our house was the house where neighborhood kids gathered to learn at my father’s knee, whether their dads were home or not. When I wanted to learn to play the saxophone, my father read a book and taught himself how to read music so that he could give me my first lessons (he also taught my older brother the cello, despite never having had a music lesson himself). 

From my dad I learned that a father’s role is not only to protect and provide for his family, but also to give unconditional love, instill confidence, and foster his children's creativity and curiosity. 

Mom and Pop, you still inspire me. 

- Mike Barsella, proud father to 3 smart and happy Kidgenda Kids 

Risks and challenges

To mitigate risk, here are a few things we must do flawlessly:
1 - launch in a limited geography, to perfect the app before national expansion
2 - grow local users as quickly as possible, because you need two or more kids to make a playdate!
3 - keep a fully-populated event database so all Kidgenda parents will have suitable options for their Kidgenda Kids!

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Support this project

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    Pledge $5 or more About $5

    Join a Kidgenda management call

    Hop on the line for one of our team planning calls, we want your input!

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    Pledge $25 or more About $25

    Attend a Kidgenda picnic!

    Kidgenda intends to have launch picnics on the east and west coasts. Bring your Kidgenda Kid and have a great time!

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    Pledge $50 or more About $50

    Stylish Kidgenda tote bag

    A simplistically stylish tote bag, big enough for you to carry activity gear for your Kidgenda Kid.

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    Pledge $75 or more About $75

    "Kidgenda, Parenting Simplified" t-shirt

    Receive a beautiful Kidgenda t-shirt as our way of saying "thank you"!

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    Pledge $150 or more About $150

    2-yrs of "Parenting" AND kids task chart

    A special treat - along with a two-year subscription to "Parenting", we will send you laminated and personalized daily checklist to assist your Kidgenda Kid's development; just send your child's first name and his/her daily chores and tasks!

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    Pledge $250 or more About $250

    Peaceful Parent book

    "Peaceful Parent, Happy Kids: How to Stop Yelling and Start Connecting", This remarkable guide helps parents better understand their own emotions so they can parent with healthy limits, empathy, and clear communication to raise a self-disciplined child.

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Funding period

- (30 days)