For more information, please visit www.ecokidsplanet.co.uk!
As a mum of 2 young children, I could not find a suitable magazine for my 7 year old daughter. A magazine that my daughter would buy not because of a plastic toy attached to its cover or an enticing picture of a Disney princess, but because it was engaging, adventurous, beautifully designed and easy to understand. A magazine that I would buy for her because it would grab her imagination with interesting facts, stunning photographs and illustrations - and of course packed with activities to keep her busy for hours.
I also wanted my children and their friends to grow with an awareness of how complicated, extraordinary, and dangerous our relationship with nature is. To open their eyes not only to nature's wonders and infinite beauty but also to its vulnerability and limits.
I found a group of like-minded and talented individuals to create a team of designers, writers, educational and ecology consultants. This is how the Eco Kids Planet project was born.
Where the money will go?
£2,700 is the minimum we need to bring out the first two issues of the magazine. We have chosen some eco-friendly recycled paper and printing techniques for our magazine and your pledge will help towards the cost of printing and distributing the magazine.
Should we surpass this amount, we will invest the additional money in either increased circulation for the first two issues and/or helping produce future issues and keeping the project alive throughout 2014. We would then rely purely on sales, subscriptions and some advertising revenue. We will make sure that we keep advertisement to only 3 full pages, it is not targeted at children and that the advertisers share our ideas and values.
What will the magazine look like?
We’ll start with a minimum of 24 pages. The publication will be bright, lively, well photographed and designed, energetic and carefully researched with original and creative content.
We're planning a paper magazine because we want to create something that children can hold, scribble in and get immersed in.
We propose producing 1000 copies of the A4 size, full colour journal on beautiful chunky 100% recycled paper by a renowned eco printer in London, for distribution to our supporters, and for sale online and through selected outlets around the UK at around £3.50. We intend to publish towards the beginning of the new school year, in September 2014.
We've got a lovely bunch of rewards for funders, and we're planning to have a little launch event in London.
Now, some of you asked me whether we’d run out of topics quickly. We won’t! Here is our little secret: there are over 200 different eco-regions listed on the WWF site. That list alone would keep us going for at least ten years or so!
We’re also planning special issues dedicated to eco friendly inventions, exploring science and geography further.
To give you an idea of what’s on cards for 2014-2015, we created the following list (in no particular order) of some amazing regions throughout the world:
- The Arctic
- The Antarctic
- The Amazon River
- The European Alps
- Great Rift Lakes of Africa
- Congo Basin: the Green Heart of Africa
- Great Barrier Reef
- The Himalayas
- The Coral Triangle
- Lake Baikal, Russia
- Namib Desert
We’d love to hear from you if there are any special topics or fascinating places on Earth that you’d like us to cover.
***Preview of the 2nd Issue ***
*** Stretch Goal Announcement ***
Stretch Goal: £3,500 See here
If we reach this stretch goal, we'll be able to design an exclusive set of regular characters, Eco Kids, instead of using the stock photography. All backers at £20 level and more will also receive two colourful and humorous postcards featuring the themes of the first two issues of the magazine and the Eco Kids characters.
The Team (See full bios in the blue box on the right)
Anya Dimelow (Editor, Marketer)
Alex Bourke (Editor)
Olga Denyshchyk (Ecology Consultant)
Beth Ferrey (Educational Consultant)
Writers for Issue 1: Ed Jefferson, Maria Shusharina
Designers: Carly Denham, Maria Zhytnikova
And a very special thank you to Julia Mariasova for producing the video and Katy Carlisle for creating the website.
Risks and challenges
There are a number of risk and challenges involved in launching a new project like this. However we have already tackled the majority of production challenges facing us:
1. The paper has been sourced
2. The printers have been found
3. All of the content has been gathered
4. The first issue has been stylishly designed
5. The team is in place to produce the next issue
It will be a challenge to distribute the first thousand copies of the magazine. If the project is funded, a small portion of these thousand copies will go to our backers, plus we also have a few distribution agreements with local newsagents in place already. We now have three more months to secure distribution partners throughout London as well as to make the subscription available on our website and on relevant Internet sites.Learn about accountability on Kickstarter
- (28 days)