Almost everything we set out to do over the past several months has been accomplished. Thanks to you, we've taken MEMI from concept to reality. Our product has been designed, built, tested and is fully functioning. Our app has gone through numerous tweaks, and we feel confident it is simple, efficient and easy to use. We’ve filed two patents, certifications are in the works and test fixtures are well on their way. Our contract manufacturer is ready to go, and we’ve recently teamed up with Dragon Innovation, experts in bringing hardware products to market (they were the muscle behind both Pebble and MakerBot)
That said, everything you’ve heard about hardware startups is true: it takes more time and costs more money than you could have ever planned for. We’ve been smart, scrappy and diligent every step of the way. We’ve worked closely with our partners to ensure collective buy-in. And yet to manufacture a dependable, great looking MEMI we need to raise more funds. Given all of this, we’ve decided to hit the pause button and wait to manufacture MEMI until we achieve our additional fundraising goals.
So what does this mean? It means it's going to take us longer to deliver MEMI bracelets to you. We remain committed to YOU and will deliver bracelets as soon as we can – realistically, Spring 2015. We know it’s a long time to wait and we’re asking you to stick with us as we navigate this time. Remember, by being one of our awesome backers, you have secured the absolute best price for your MEMI.
Meanwhile, we are managing tremendous interest for MEMI. Growing beyond early-adopter rockstars, like you, MEMI has crossed over into the mainstream. As we suspected, women (and men) identify with our message and love our simple and classic design. Retailers are excited about MEMI, and we are working on some great strategic partnerships. Taking our time now will ensure we do things the right way.
We remain committed to delivering a robust, high-quality product without cutting corners. We will continue to send you updates, as we always have, to keep you informed of our progress. Thank you for believing in us and for your continued patience!
Leslie and Margaux