ROCK WAY is a story of four teenagers walking their own paths as they try to find the best version of themselves in the small suburban town of Rock Way, Pennsylvania. Nick Bradley is a privileged high school junior who has been given everything he needs to succeed, and more. He’s smart, charming, and perfectly complacent with the way his life has played out thus far. Unfortunately for Nick and his family, even the most perfect lives are never quite what they seem. In an attempt to give his family more than he had growing up, Nick’s father, Todd Bradley, orchestrated an embezzlement scandal; hidden from the eyes of the community that trusted him, Todd stole millions of dollars from its residents. When the truth finally comes to light, Todd’s illegal activities slowly tear the Bradley family apart. The crime also has devastating effects on Nick’s relationships with the people around him, including Max Hayes, his best friend; April Ryan, the girl of his dreams; and Stephanie Hall, the girl in the back of the class. In the midst of all the secrets and lies, the students of South High are each searching for something to believe in. They want to relate, to feel, and maybe even find the answers to the questions they are too afraid to ask. Who am I? What defines me? How will I be remembered? As Nick and his friends come to terms with the fact that life isn’t all it’s cracked up to be, they find that it’s not who remembers you; it’s how you are remembered.
PRE-PRODUCTION: WE ARE ALREADY WAY AHEAD OF SCHEDULE AS WE RUN FULL SPEED TOWARDS OUR GOAL OF FILMING IN LATE MAY. WE ARE ALMOST COMPLETELY CAST, AND WE LOOK FORWARD TO OUR KEY CREATIVE DEPARTMENT HEADS BEGINNING WORK IN ONE MONTH'S TIME.
PRODUCTION: THE PILOT OF ROCK WAY WILL TAKE NINE DAYS TO SHOOT, AT THE END OF MAY AND INTO THE FIRST WEEK OF JUNE. WE WILL BE SHOOTING ON THE (UNBELIEVABLE) RED EPIC CAMERA TO BRING YOU A REAL, CLEAN, AND BEAUTIFUL HOUR OF TELEVISION.
POST-PRODUCTION: WE WILL BEGIN EDITING AND SCULPTING A ROUGHLY 55 MINUTE EPISODE IMMEDIATELY AFTER PRODUCTION FINISHES.
WHY "ROCK WAY" AND WHY NOW?:
There are many people out there who may believe that the high school genre has exhausted itself. Some see remakes of television shows like Beverly Hills 90210, and wonder what exactly the point is. The point is that every teenager is looking for something to believe in. They want to relate, to feel, and maybe even find answers to the questions they are too afraid to ask. With another year come another batch of teenagers. They will tune in to see new stories, and meet new characters, but also to learn something about themselves. As long as there are young adults yearning for something, the high school genre will continue to inspire, continue to convey the emotions we don’t know how to convey, and continue to remind people, invariably, that they are not alone. Rock Way tackles the genre in a realistic and captivating way. I know that a new batch of teenagers will find in our show what thousands have found in its predecessors.
WHY WE NEED YOUR HELP:
You might be wondering why we're trying to raise $50,000. Why THAT number, exactly? There is so much that goes into making a film— the non-glamorous aspects which lead to the polished final product you tune in to every week. When telling a story, of any length, you are creating a world. When you see an image from a film or television show, understand that everything you see (and don't see) has been planned and arranged with a specific purpose. From the location that was chosen or the set that was built, to the set dressing and decoration that fills the space, to the props that color a scene and the costumes your favorite characters wear; everything has been bought and created with a specific story-telling purpose in mind. It takes very skilled and talented individuals to accomplish these tasks. On top of everything you see there are the lights and camera equipment, and their technicians, which also require incredible expertise to execute.
Once you've got your crew, actors, equipment, location, food, logistics (parking etc.), and insurance, it all adds up. For the Rock Way Team to go from concept to the screen, and ultimately to series, we need to produce the best pilot possible. Our production team is of the highest calibre, our cast could not be more perfect, committed, and talented - and now we're looking for the very last piece to our puzzle: YOU.
The creative forces [bios below] behind this project are all donating their time, effort, and skill to the project but that still isn’t enough to pull it all together. If all of you -- friends, family, and fans --donate what you can (even if it's just a little) we will easily attain our pilot budget, along with the help of equally enthusiastic members of the television community.
On behalf of our creator Jordan Ross, director Matt McInnis, supervising producer Carina Mackenzie, and your favorite Rock Way stars Stephen Lunsford, Drew Seeley, Katherine Mari Stevens, Molly McCook and Katie Wallace - THANK YOU for the outpouring of interest and support. We will go to work every day with the sole purpose of creating a pilot that will lead to seasons' worth of television for you to enjoy, and to make you laugh and cry. Rock Way will be a staple and a flag pole for this generation - if you will afford us the opportunity.
STEPHEN LUNSFORD (Nick Bradley)
STEPHEN LUNSFORD is the world's most ruggedly handsome man. He's a dirty rotten smuggler who loves adventure, movies, and ninja tactics. He started acting at the age of 8 because he couldn't stop getting thrown into the principal's office for causing disturbances in class. While it didn't exactly stop him from getting into trouble at school, it definitely changed his life forever. He started doing commercials for Pepsi and Universal Studios Orlando at the age of 12 when he moved to Burbank, California. From there it has been a slow but steady rise through the ranks of LaLaLand where he collected credits, from Zoey 101 and Private Practice to Teen Wolf and Switched At Birth. He's excited to be a part of Rock Way and who knows what the future holds for this Hollywood warrior.
DREW SEELEY (Max Hayes)
DREW SEELEY began acting at age 11 in the Toronto production of Showboat. Career highlights include film (Another Cinderella Story, Freshman Father, The Shortcut), television (Glory Daze, One Tree Hill, this spring’s ‘Lovestuck’) and stage (High School Musical: The Concert, Little Mermaid on Broadway). He is also an accomplished singer/songwriter, and was nominated for an Emmy award for co-writing ‘Getcha Head in the Game,’ from the 6X platinum High School Musical soundtrack. Drew’s debut solo album, ‘The Resolution,’ was released last year, along with five new music videos which are now up on his YouTube page. He is very active with charities including the ALS association, Art of Elysium, NOH8, and LA Food Bank. Drew is extremely excited to bring "Rock Way" to life with such talented cast and crew!
MOLLY MCCOOK (April Ryan)
Born into a show business family, MOLLY MCCOOK always knew she wanted to follow in her parents' footsteps. Molly started out starring in musicals at the prestigious Stagedoor Manor in upstate New York and, later, here in Los Angeles. Here, she originated the title role of Octo in "Octomom: the Musical" and played Ilse in the Ovation nominated production of the Broadway smash hit "Spring Awakening" in Hollywood. McCook then started landing roles in TV shows like "Monk," "10 Things I Hate About You," "Free Agents," a recurring part on TBS' "Glory Daze," and performed a duet with Neil Patrick Harris on "Glee." She has recently started her film career with two movies, one of which, Excision, premiered at the Sundance Film Festival of 2012. McCook continues her acting career with a music career on the side, and is currently writing and recording her own album.
KATIE WALLACE (Stephanie Hall)
KATIE WALLACE studied acting at New York University’s prestigious Tisch School of the Arts at the Lee Strasberg Theater and Film Institute. She began acting on stage professionally at age 14 and has continued to perform regionally around the Midwest and East Coast. She made her film debut in 2009 in the independent mockumentary Small Town Culture War, taking 2nd Place for Audience Choice at the Show Me International Film Festival. She then starred in numerous shorts, including the Pulitzer nominated Calling the Loop, This Girl, and Linger. While continuing to study and perform in New York City, Katie was awarded “Best Performance” by Alec Baldwin at the Tisch 48 Film Festival. She moved to LA two years ago to pursue television and has most recently had guest stints on MTV’s Awkward, Lionsgate’s School Dance, and Jordan Ross’ other series, Never Fade Away. She has been involved with Rock Way for over a year and is THRILLED to see it come to fruition!
KATHERINE MARI STEVENS (Carter Allen)
KATHERINE MARI STEVENS grew up in Middlebury, CT. She has been singing and acting for her entire life. In 2010, she was the 8th finalist on the 9th season of FOX's worldwide phenomenon "American Idol." She has appeared on "David Letterman," "The Ellen Degeneres Show," "The Today Show," and "Good Morning America." Acting has been another love of hers for much of her life, and she is so excited to be a part of Rock Way, where she will be portraying the role of Carter Allen.
ERIC ROBERTS (The Dark Knight) as Jack Hayes, JEREMY LONDON (ABC's Party of Five and The WB's 7th Heaven) as Todd Bradley, JOHN MCCOOK (CBS' The Bold & The Beautiful) and more!
JORDAN ROSS (Creator/Producer)
JORDAN ROSS graduated from Temple University in Philadelphia with a B.A. in Film & Television (with a specialty in Screenwriting) in 2010. He took second place in the 2012 Storyboard TV Writing Competition for his mystery/drama thriller, Winter Harbor. He is currently the show runner on a web series called Never Fade Away, which he writes and produces with I95 Pictures. This past winter, he wrote and produced the Christmas short, "Christmas Without You." Rock Way is a labor of love that has taken him years to bring to fruition and he can't wait to share it with you.
MATT MCINNIS (Director/Producer)
Having been around a camera since a very young age, MATT MCINNIS has spent the last four years working alongside producers and directors of some of the most popular television shows to come out of Vancouver in the last decade. During that time, he's directed multiple award winning short films, the most recent being "The Unvarnished Boy", which screened to much enthusiasm at the New York City International Film Festival. Having worked in Los Angeles, Toronto, and Vancouver, he has been afforded the opportunity to learn from industry leaders, and has been mentored by both Oscar and Emmy Award winning members of the film & television industry. 2013 will see his feature directorial debut with the much-buzzed-about "Rocketship Misfits," as well as the further development of two drama television pilots and a half hour single camera comedy for cable television.
CARINA ADLY MACKENZIE (Supervising Producer)
CARINA ADLY MACKENZIE grew up in Connecticut, went to school at the University of Colorado, and landed in California. She is currently Staff Editor for Zap2it.com, where she writes TV reviews and occasionally interviews extremely good-looking people about the inner turmoil of teenage vampires and vigilante superheroes.
ALL PHOTOGRAPHY AND VIDEOGRAPHY COURTESY OF THE WONDERFUL CHARLIE BUHLER! https://www.facebook.com/charliebuhler1?fref=ts
Risks and challenges
It is no secret that filmmaking, like many other creative industries, carries some risks. However, we believe that the team behind Rock Way has one thing that other productions may lack: the passion. This is not about the money for any of us. This is about telling a story, and hoping that story touches the hearts of many, just like it touched ours.
Our cast and crew will be working extremely hard to bring you all of your prizes in a timely manner. Things like the posters and cover pages will all be signed in the coming month of March. Our candid photos will be taken and signed during production, which begins at the end of May. All of our cast is very active on social media and will be interacting with you every step of the way. Tweeting, thank you emails, Instagram, and Facebook will all be active at the time we launch this Kickstarter. Those who receive Skype sessions will have to understand the busy schedules of our actors, but we will be sure to make it happen in a timely manner. For those of you who receive the set visit, we will be heavily involved with figuring out the perfect day and perfect scene for you to come share in this experience with us. While our schedule will be hectic and some times will be busier than others, we can guarantee that you will receive your prizes.
Once again, we thank you for all of your unwavering support! We cannot wait for you to see this show, and be a part of this journey with us.
FACEBOOK ACCESS! With this contribution, you will receive access to our private and official ROCK WAY Facebook page. That's right, not just a page you like to get updates. A real, deal, Facebook account where you can see photos, talk about the show, and maybe even chat with some of the cast and crew! You will also have access to our Instagram!
A SIGNED SCRIPT PAGE! Along with access to the Facebook account, Instagram account, and thank you email, you will also receive ONE SIGNED SCRIPT PAGE FROM STEPHEN LUNSFORD'S SCRIPT, that'll be signed by the creator, director, and producers!
AN EXCLUSIVE MUSIC VIDEO! Along with access to the Facebook account, Instagram account, and thank you email, you will also receive a digital download of an exclusive ROCK WAY MUSIC VIDEO featuring the show's theme song!
SCREEN THE PILOT ONLINE! For $35 dollars, you will get a private link to screen the pilot from your personal computer for a week! You will also receive Facebook access, Instagram access, thank you credit, email, a Rock Way Twitter shout out, and so much more!
ROCK WAY T-SHIRT! Instead of the poster, for $50 dollars you will receive an exclusive ROCK WAY T-SHIRT! And, it gets better, that shirt will be SIGNED BY THE CAST MEMBER OF YOUR CHOICE. Includes Instagram and Facebook Access, as well as Thank You Credit and Email!
SIGNED CANDID PHOTO! No interest in the script? That's okay, we have something for you, as well! For a $100 donation, you will receive a SIGNED CANDID PHOTO from production of the actor of your choice!
TWO TICKETS TO THE PREMIERE! Along with the Instagram Access, Facebook Access, Thank You Credit, and Thank You Email, you will receive TWO TICKETS TO THE PREMIERE OF THE ROCK WAY PILOT! Date and time is currently TBD, but you will get the chance to see the pilot for the first time, WITH THE CAST AND CREW! Includes ONE PHOTO-OP with the cast! (Travel expenses are the responsibility of the winner.)
DREW SEELEY OR KATIE STEVENS WILL RECORD YOUR RINGTONE! For a $150 donation, recording artist, Drew Seeley or American Idol finalist, Katie Stevens will record a 15 second ringtone of any song you'd like (being in good taste, of course) that will be send to you via a MP3 file. You will also receive Facebook access, Instagram access, a thank you email and credit, along with a signed poster!
CAST TWITTER SHOUT OUTS! The cast member of your choice will actually TWEET you a personalized thank you as well as FOLLOW you! Along with this, you will also receive access to the Facebook page and a Thank You!
SKYPE SESSION WITH THE CAST! Ever wanted to talk to one of your favorite actors? This is your chance! For a $500 donation you will get the chance to ask the CAST MEMBER OF YOUR CHOICE some questions via SKYPE! You will also receive Instagram access, Facebook access, and a TWEET/FOLLOW from the cast member of your choice!
BECOME A CONTRIBUTING PRODUCER! For a $1000 donation, you will become one of our contributing producers! With this, you will receive a SIGNED SCRIPT, an IMDB CREDIT, ON-SCREEN CREDIT, and a THANK YOU from us!
A PHONE CALL FROM SET! For a $1500 donation, you will get a chance to talk to some of our cast while we shoot ROCK WAY! And, as a bonus, the cast member of your choice will RECORD YOUR VOICEMAIL! (Includes Instagram Access, Facebook Access, Signed Cover Page, and a Thank You)
FEATURED CAMEO! If you make a donation of $2500, you will get a chance to be in ROCK WAY! That's right! How excited would you be to visit the set, meet the cast, get an IMDB credit, and get on camera? (Travel expenses are the responsibility of the winner.)
BECOME AN ASSOCIATE PRODUCER! For a $5000 donation, you will become one of our associate producers! With this, you will receive a SIGNED SCRIPT, a personalized DVD, an IMDB CREDIT, ON-SCREEN CREDIT, and be forever loved by us as you made us one step closer to our dream!
BECOME AN EXECUTIVE PRODUCER! For a $10,000 donation, you will become one of our executive producers! You will receive a DAY ON SET, an ON-SCREEN CREDIT all to yourself, as well as a personalized DVD of the pilot to have and to hold. We thank you in advance for your contribution in helping us bring to life a story that we believe will inspire others.
DINNER PARTY WITH THE CAST AND CREW! Ever wonder what it would be like to enjoy a night with some of your favorite actors? You will join the cast and crew for a night of food, drinks, stories, and laughing as we kick back at one of our homes and enjoy each other's company. This will not last long! You will also receive a personalized DVD of the pilot of your own. (Winner will be allowed to bring up to 5 guests to dinner.) (Travel expenses are the responsibility of the winner.)