Hot Update: We're giving you the ultimate customizable functionality.
Here's the latest announcement from the team. If you love the football capabilities, great!
They’re all yours. If you like the Hotblack concept but you want more
functionality, we’re bringing you just that. You can now make Hotblack your
own, by displaying any data you want on the face. You give our server a web
query to retrieve XML data from the web, and some XSLT code to transform
the XML data to a pointer position. The server will then send the data down
to the watch. All reward levels will come with this added functionality.
For example, World of Warcraft players can see when their clan is being
attacked. People managing tech support teams can see how many open tickets
there are. Sales managers can see if they are reaching their targets. Or
maybe you want to display something simple, like how many Facebook messages
you have. Make this watch your own, and you won’t have to always dig your
phone out to check up on the data that’s important to your life.
Motivated by Passion
This project was born from my frustration with regular watches. Why is the only affordable complication a chronograph? You've probably got one. You probably never use it. Can't we replace it with some dials that you actually want to look at? Such as live football results, or anything else for that matter with our latest announcement.
Can't believe it? Watch it during World Cup matches here to see how it works in games, but also watch at other times to see how you can set your own custom notifications on the dials.
This is a watch with a huge difference under the hood. Most of the time, it will
look and behave like a regular watch, indicating the date on the left
and top sub-dials, and seconds on the bottom sub-dial. But when your
football team is playing, and for an hour before and after, the top dial
will show your team’s score, and the left dial will show your opponent’s
score; the bottom dial will show how much time is remaining. (For the launch, just soccer, not American football.)
Movement: Hoptroff No.7 Made in: United Kingdom, from parts sourced worldwide Moving parts: Swiss Case & Strap: Black PVD coated 316L brushed stainless steel Glass: Sapphire Dimensions: 44mm diameter, height 13mm Water resistance: 5 atmospheres (50 meters) Phones supported: iPhone, Android Battery life: Estimated 3 years (CR2330 Lithium battery) Accuracy: Estimated 10 seconds / year, temperature compensated
Powered by Magic
How will it be possible? The watch will
have an electronic layer
controlling the mechanical one. Using a Bluetooth Low Energy radio, it
will connect with your iPhone or Android phone to access our Sports Data
Server over the internet. Detailed settings, such as which team you
support, will be selected using the phone.
We've been pioneers in
this field for several years now, being the first to integrate Bluetooth
into an analog watch, among many other innovations such as 3D printing
Styled by Design
Richard H: "I believe a watch should be a
real watch, not some wearable phone. It should have hands that move.
It should tick. It should be waterproof. The battery should last
years. There's no getting around any of that in a quality timepiece.
that, a watch delivering sports results should have a style that
reflects the wearer's passion. Sleek. Modern, sweeping curves.
Horizontal, numeric digits. Contrasty, white-on-black colors.
the end, I decided on an automotive look. This is the Lamborghini on
your wrist! The outer lines of the case are streamlined for speed,
flowing seamlessly right down into the steel strap. Dials like a
dashboard. Even the vertical brush polish should make you want to jump
in and drive off with it."
Crafted for Quality
Quality is paramount, but it takes knowledge to achieve. You have to know what you're doing and why. We're using the best
craftsmen available worldwide to create what the watchmaking industry calls 'Grade
A' quality - not normally seen in watches priced below £2000.
jet black steel case. A jet black steel strap. A sapphire glass that
only diamond can cut. Superluminova on the hands and the major chapter
marks. A proper screw-down back to protect it from the elements.
A sports-chunky feel, for people who believe in rugged, enduring performance.
Driven by Vision
The passion dates back ten years, when Richard H first started designing watches where he could see a market, but were impossible to manufacture. "People thought I was nuts," says Richard. "'What was the point?' they said. I'll tell you what the point was. The art of the future."
Only now has Richard been able to see the dream come true. Technology has finally advanced far enough to make it happen: Micro steppers to move the hands. NanoWatt silicon for advanced computation, running off a coin cell. A Bluetooth bridge from the watch to the phone, and from there to our Sports Data Server.
We'll post up-to-the-minute photos of our technology during the campaign. Follow us on Facebook and Twitter.
We're firing up on all cylinders.
Unlike the £6000 luxury watches we
have made to date, the market for this watch is larger, but our
customers will need a sub-£1000 price point. Achieving that kind of
scale is a big risk, so the point of the Kickstarter campaign is to give
us the assurance that we're doing the right thing.
seeking to raise £23,000 in order to commit to the development of this
watch. That represents less than a quarter of the money required. We
will invest the rest ourselves, once we know there is demand.
investment will be spent on software development and tooling up to make
the watch case and other external parts. If the project is a success,
we will of course branch out into other sports, so do tell us which
sports you would like to see on a watch.
We'll post up-to-the-minute prototype photos during the campaign. Follow us on Facebook and Twitter.
Rewards for the Savvy
We've prepared a some great of rewards for our backers - tremendous discounts on the retail price in return for your support. The best opportunities are for the first takers. But it's not just your backing we need. You have to help us get the message out. Please, please tell your friends. Enemies. Strangers. Absolutely everyone. Help us, and we'll make it real.
As an additional incentive to back us early, serial numbers will be allocated strictly in order of sign-up. (Unless you go for the Celebrity Striker tier, in which case you can have any number that isn't already allocated.) Serial numbers are laser etched into the watch back.
Experience that Counts
We are experienced at watchmaking and are confident we can deliver the product. The technology is based on existing watch movements we developed for the Hoptroff brand, so the development risk is low. We are the world leaders in this area: we've already produced the No.9 luxury watch that shows live stock market data, using the same movement. We're also well known for our pioneering work in 3D-printing watches directly in gold.
Richard H: "Please help me realize this dream. It isn't just about being the first to know sports results. This is about transforming watchmaking into something a little more interesting. So please tell everyone about our Kickstarter project."
We are experienced in watchmaking, see above. Delays beyond our control could occur, of course, but we've done this kind of thing before. We do not foresee anything that would mean we could not deliver the product. Here's the project timeline:
Feb 2014: Case and dial designed. Movement parts ordered. (Completed)
March 2014: Order placed for prototype case and dial. (Completed)
April 2014: Hands designed and order placed. Software development begins. Movement parts arrive. (Completed)
May 2014: Prototype parts start arriving. Kickstarter project submitted for approval. Kickstarter approved the project in 36 hours - many thanks! Movement assembly begins. (Completed)
June 2014: Marketing begins. Kickstarter project starts. World Cup starts. All prototype parts received. Enough of a response from Kickstarters to start mass production of 400 watches. Movements assembled. (Nearly there. Forgot to order enough of one screw, just 1mm long. Should be back on track by mid-July.)
July 2014: Finalize deal with sports data provider. Mass production parts start to arrive. Kickstarter project ends. World Cup final.
August 2014: Software development completed. Mass production parts all arrived. Assembly into complete watches. Delivery to Kickstarters.
We just need a few early birds like you to tell us we're on the right track. So please back us, and please, please tell everyone about us.
FRONT-ROW SUPPORTER - Own just 1 of 25 campaign memento dials, signed on the back with a personal thank you from Richard Hoptroff and individually numbered. Pin it to your noticeboard. Make a badge out of it. Whatever. Posted by Royal Mail.