Traviata: a transmedia art project.
Traviata: a transmedia art project.
1853. It rains over Paris. A dancing masquerade. The unstoppable path to tragedy. I will paint the greatest love story ever told.
1853. It rains over Paris. A dancing masquerade. The unstoppable path to tragedy. I will paint the greatest love story ever told. Read more
About this project
(Para leer todo el texto en español, pulsa en este link.)
Do you want to become a patron of Traviata and have a painting for $ 1,5 (1L)?
It is very easy: become a backer and participate in our Special Raffle. Manuel Alcala will paint an new art piece during the KS campaign. You can follow online day by day to watch the whole painting process!
He has already started!
(Every Traviata kickstarter campaign backer will also participate in this Giveaway).
I know, I know, this is awkward. Usually painters are those mythological creatures, hidden in their studios with who knows how many mountains of gold and gems, that you don't know and, frankly, don't care about.
Let's face it. Art is expensive and a little bit snobbish.
But, hey! Here I am, a painter, out of his cave, saying hi, showing my work to the outer world and trying to convince you that the art paradigm might have changed. Now, it's only you and me. And my paintings, of course.
I'm Manuel Alcalá and I'm pleased to meet you!
TRAVIATA was born out of the energy and love created around my previous project: The Original Sin.
Back then, we worked together with photographers and acting coaches to get the most out of the dancers that modelled for us. And there was something in all those people's own personal visions that eventually inspired me and transformed my own work.
That year, my son Nicolas started to make his first film, The Cosmonaut. More than five thousand people helped him to achieve his dream. And he also talked me about how creative commons was going to change the way we understand artistic creations.
In that moment, I decided to make Traviata. A transmedia project, funded by people, for the people, with the people. And license it under creative commons to invite even more people to participate.
Technology has set the art free. Now you can explore different techniques. Different narratives. Different media. Different timing and distribution channels.
I'm going to mash up fine arts, movies, theater and photography but I am not doing it all by myself. I'm going to invite other artists to give their own creative vision over my work. We will create together with the same scenarios and actors to tell, each one of us with his personal artistic vision, the greatest love story ever told: Traviata.
This is the online exhibition for Traviata paintings. I will keep adding them as long as I paint them and, in the meantime, I tell you everything about the process. You can watch it here.
And these are the first invited artists of the project and their work. We will continue adding new visions and expanding these as soon as the campaign is successful and we are able to shoot the rest of the scenes.
Our Director Of Photography. He is the one in charge of the wonderful light of our first scene. You can watch his exhibition here.
Our leading photographer. His vision is special and unique, and we love it. You can watch his exhibition here.
Another vision. A personal and classic one. Otra visión diferente, personal y clásica. You can watch his exhibition here.
Here you can meet the rest of the team that made the first scene possible (producers, camera operators, technicians, make-up artists, wardrobe designers, actors, musicians...).
La traviata is an opera in three acts by Giuseppe Verdi. It is based on La dame aux Camélias (1852), a play adapted from the novel by Alexandre Dumas, fils. The title La traviata means literally The Fallen Woman, or perhaps more figuratively, The Woman Who Strayed.
It tells the tragic romance between Alfredo, a young bourgeois, and Violetta, a courtesan, during the 19th century.
We want to represent four scenes of the play and we have done the first one already:
I look for a dramatic and cinematographic point of view in my paintings. Different angles of the same scene. Catching the action while it is happening. I want to get a glimpse of the intention provided by the actor, not the passive attitude from the model. I invited other artists from different visual disciplines to bring different perspectives to my work.
I found out that we can establish some kind of eco-system providing different insights inside the same universe. A story.
The first task of the production designers is to carefully prepare the set. Then, the director of photography and his team set spotlights, change the temperature of light and play God by turning day into night and night into day.
This is the time for actors and dancers to come into play.
They are exquisitely dressed-up and made-up by specialists. When everything is ready our moment arrives. First the movie director: he works with the actors while precisely moving the camera around them. He is doing a unique piece inspired by our set. Then the stage director turns drama into tragedy changing subtlety and contention for a piece of explosive acting. At the same time, our choreographer brings dancers to scene. At the end, is time for photo artists. They will be my eyes. They will provide me with the images to paint. They are sharp and precise. Click. Click. Dozens of frames per second. They keep on shooting while actors continue to play the scene.
Every artist brings a unique vision. They are absolutely free on their creations while they are working with the same source. They influence each other during the process.
Now is my turn. I will lock myself down in my studio with these pictures and videos to paint. I will make 70 paintings. I will rethink their ideas and create my own vision of this microcosmos.
The process will last for about one year and will end with a paint exhibition, film projections and performances to be held in New York, Madrid and Buenos Aires.
We think people are going to love the paintings so we trust that word of mouth will bring Traviata paintings to museums, opera houses and small galleries all over the world.
And then, who knows?
All the material (video, photo, music) is available for everyone. You can use your own material or use others'.
It is online so you can create your own version.The best pieces from the community will be part of the project, always under creative commons licences.
You can access to all the materials in Traviata's website.
For the first time we are revealing the whole process. Everything, from the first day. You can follow our steps behind the scenes, see how we prepare the work, who is participating, the good and not so good that happens to me. I opened up my studio to share this experience with you.
As I said before, the art paradigm has changed. It shifted from wealthy Medici's sponsoring artists and big galleries deciding who can buy and who can sell to a connected world where I can reach thousands of people through the internet. As I said, now it's you and me.
Do you like what I do? Then you can be a part of it. You can help make it possible and get something in return. Even an original painting at an affordable price.
Isn't it a lovely idea? That you can become a modern art patron of the 21st century? That we can make Traviata together and move people worldwide with our ideas?
This is what you can get if you become a patron of Traviata:
During the campaign I will share a lot of things, but the most private and interesting behind the scenes will only be revealed in my private friend's newsletter.
I want to create a space to share my thoughts and secrets the old fashioned way: through (e)mail. It will be restricted to backers, friends and owners of one of my paintings all over the world.
Wear it with pride!
Who remembers now the guy that payed for Leonardo Davinci's paintings?
People will remember Traviata backers.
Beautifully printed postcards to keep or mail. Hand-signed. You can choose between the four models above.
Printed in amazing quality and rolled up directly to you, ready to be hanged on your wall. Not everyone can afford an original painting but we want everyone to be able to look at them at least once a day.
All prints are unframed and sent to you rolled in a toughened mailing tube. Discover how here and make your choice here, we have 10 paintings available to be printed.
You can check all the available paintings here. Small and cute, the perfect fit for young collectors.
You can check all the available paintings here. See how nice would they look on an office wall or your living room?
You can check all the available paintings here. This is the serious stuff.
Can't you wait? You can choose among the paintings that have already being made or wait for the new ones to come. We will send them to you once the exhibitions have been organized but you will be the owner of our most special perk.
Here are the paintings already created that you can choose from. I will paint fifty more.
You can be one of the background or primary characters in the paintings to come. Ever wondered how it felt to be immortalized? Now you can be a part of art history.
All the perks include packing and shipping to any part of the world (from Spain).
The prints and paintings are sent to you rolled in a toughened mailing tube. Discover how here.
Once you receive it, you would need to frame it or put it on a canvas, which is not included in the price.
All the prints and paintings are hand-signed by Manuel Alcalá and accompanied by a Certificate of Authenticity.
In basically one thing:
- Organizing the three scenes that are left. That implies paying to all the people that will participate (make up artists, director of photography, set designer, actors...), renting a studio and lighting and all the necessary expenses to get it done.
If we surpass our goal (which we hope so), we will spend the money on the organization of the different exhibitions around the world, promotional campaigns and, if there is enough money left, maybe even the next project.
We will try to be as transparent as possible and tell you, month by month, in what are we spending your money.
When I was eight, my parents bought me an oil painting box and a canvas as big as myself. I've been painting ever since.
During my youth I experimented almost every painting and sculpting technique with all kind of materials. Jumping freely from one style to another with insatiable curiosity, I had no hurry at all. Lots of time to get amazed with every new finding.
Since I wasn’t able to find a place in the art market, I had different jobs and occupations to make a living. It was frustrating but it really helped to improve my skills. During many years my daily experiences were captured to canvas by night.
I managed to discover that almost everything has been painted, tested, broken and re-fixed. I discovered that the 20th century vanguards were exhausted. So, I decided to look back to the origin, to ask the ancient masters to point out my way.
Full of energy and self-confidence, I arrived to Traviata's project feeling sure that this, and no other, was the right way to go.
I feel I am starting a new life that is like a present from the Gods. I will start to write my new biography.
Manuel's son. Producer, writer and director of the film The Cosmonaut, one of the most successful crowdfunded films in the world, with a revolutionary distribution strategy.
He is the mind behind the campaign.
Our first art patron. He was there from the beginning, supporting the project, which he hosts. He is our UK link and a crucial piece in the project.
Our right hand. Well, and the left one also. Basically, she is a doer helping us make all the things that we can't or don't know how to do ourselves. Pure love.
She is the art lover and creative genius behind Culture Shock, in charge of our US campaign.
Bea and Ana are the hands behind all of our designs.
Gabi and Fran, with their studio, are responsible for our Badge beautiful design.
·The rest of the team that made the first session possible.
Risks and challenges
The best thing about most of the perks that we are offering in this project is that most of the paintings are already produced. That means that, taking aside natural disasters, very few things will prevent you from having your Original Sin or Traviata painting or print.
Regarding the sessions, which is the main purpose of this project, the strong track of Nicolas' production company (Riot Cinema Collective) on the production of spots and campaigns for tv or the internet makes it very difficult that something might happen to prevent us from making them possible once we have the money. They are used to work under pressure, low budgets and difficult circumstances.
This doesn't mean that anything could not go wrong. Sometimes, something not forseen happens. We all know that.
In case that something goes really really bad, we will compensate the people that helped us in the better way we can, giving away the paintings of Traviata that already exist or The original sin's and doind our best effort not to get anyone dissapointed and always receiving something in return.
The good thing is that the only really important thing we need is Manuel and a brush :)Learn about accountability on Kickstarter
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