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Liberating Instagram photos from your smart device, Instacube feeds your favorite images wirelessly at 3x the size.
Liberating Instagram photos from your smart device, Instacube feeds your favorite images wirelessly at 3x the size.
3,434 backers pledged $621,049 to help bring this project to life.

Update #36 - Manufacturing and Retail Launch


Hi Backers,

This is an update about our shipping progress, on-going plans and distribution.

We’re continuing to fulfill as many units as possible to backers in the U.S., Australia and New Zealand. Those of you that have received them have sent us valuable feedback and we really appreciate that feedback. We’re nearly out of inventory from our first production batch and are in the process of placing another order for more units. In addition to the Classic and White units, the next batch will include the Black Instacube as well. 

The production order will, however, still be limited in terms of how many units we can finance and build.  This upcoming production run will include plugs for the rest of the international markets including the UK, EU and Asia.  However, fulfillment to backers will continue to be staged so shipments will be prioritized based on the timing of the backer contribution, and not necessarily based on country.  As much as we’d like to build all Kickstarter units in one batch and fulfill to everyone at once, we simply can’t financially do that yet as we continue to raise more funds to build more units.  

We would like to communicate a clear timetable to all backers about the launch plans in every country, but it's difficult to do so as we concurrently raise money from investors and generate revenue to actually fund those units.  We do not, at this time, have a large cash reserve to finance all Kickstarter units in one go so the organic process of concurrently selling/fundraising/building/fulfilling means it is inherently difficult to set and communicate a detailed timetable.

Some of you have noticed that Instacube is already available in retail and we want to help you understand why.  A key part of the startup process means that we have started to sell online and in retail via our distribution partners in order to drive additional revenue to fund more manufacturing of Kickstarter units. Our initial launch markets where you will see Instacube in retail is in Australia and New Zealand. While this may be frustrating to some of you, we hope you understand that the revenue from these sales goes directly towards funding the production of additional Kickstarter units and the faster that we scale, the faster that we can complete fulfillment to ALL backers.  Our immediate priority as a company is about completing the Kickstarter shipments and investing in the organization to further support you, not about near-term profit.

The timing for the next batch of units to be completed and ready to ship is approximately mid-June.  Each order takes between 40-45 days due to component and material lead times.  We will announce the additional countries as soon as we have confirmed the available date, but we plan to be able to start shipping to all markets by end-June.

As a reminder, if you are in the next round of shipping we will again reach out to you with an email to confirm the shipping address.  If you are an international backer, you will also receive a private link to pay the shipping charges, which is USD $20.00 per unit.   When your shipment goes out you will then receive a tracking number. 

We want to be transparent and inform you that we will continue to grow our sales and marketing worldwide, which means you will see us launching in retail stores and other sales channels worldwide.  Expanding our sales and our revenue is a necessity of our company at this stage, but we would like our backers to understand that our revenue is prioritized to fulfill our obligations and commitments to our Kickstarter backers.  

We’re also trying to improve our customer experience to better serve you and will consolidate inquiries on our email. Please contact us there to better enable us to better respond.


The Instacube Team

developar, Jacob Leander-Olsson, and 5 more people like this update.


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    1. Missing avatar

      Matt Saucedo on August 8, 2014

      This is by far the worst run campaign I have every seen. Your business decisions are inadequate at best, and you lack what seems to be any form of operational proficiency. Essentially, watching the Instacube progress (or lack there of) over the past few years has proven to be an excellent case study in how to screw up a product and alienate customers.

    2. Jack Bauer
      on June 18, 2014

      Where is my InstaCube?

    3. Vincent on June 17, 2014

      still haven't any sign of my shipment yet!!! how long do i have to wait for this????? anyone else reveived one?

    4. T. Ryan Fitzgerald on June 16, 2014

      Would it be possible to publish a schedule of when we can expect delivery?

    5. Daniel Malen on June 16, 2014

      Would very much like an update so I can reignite that teensy glimmer of hope I still have for ever seeing my two instacubes that I ordered.

    6. Cat Woods on June 15, 2014

      I was so hyped about this product now it's just an ongoing joke... Talk to your backers! And deliver a well overdue product!

    7. Missing avatar

      irwansharif on June 10, 2014

      Update please, it's been a month! Still not receive any email. Where is my instacube?

    8. Kenny Hoeschen on June 9, 2014

      How do I request a refund before my Instacube ships?

    9. Tim 'thor0298' Thorson on June 8, 2014

      When will these actually get to backers

    10. Missing avatar

      Phil Marlowe on June 7, 2014

      Nothing yet, not even an email! 199 pledge level in US.

    11. Missing avatar

      Scott Jones on June 6, 2014

      Ok so got mine. The screen sucks, the touch sensitivity is completely off and I still wasn't impressed I paid more for shipping than I bargained for. Where can I try for this magical refund?

    12. Zulema Ortiz on June 4, 2014

      I still don't have my Instacube.

    13. Tommy Hayes on June 4, 2014

      It's nice seeing your product out on the internet. But where are mine! I'm in Chicago.

    14. Rene Tuijtel on June 3, 2014

      Money enough to pay Jamie Oliver >
      "Introducing the Instacube guys, it's Wicked! Brilliant X!"

    15. Maxence Leret d'Aubigny on June 2, 2014

      Hi guys, nice to have some news about you :) How do I know when is coming mine? I'm in France. I did not get any email from you. Can you give us some details?

    16. Bill Spencer on May 28, 2014

      You sent me an email two weeks ago that you were going to ship it. I respond with what you ask for and then nothing. What is the deal?

    17. Chong Chee Wee on May 27, 2014

      Refund please. When?

    18. James Shing on May 25, 2014

      So when will it deliver to HK?

    19. Missing avatar

      Toby Blackburn on May 24, 2014

      $99 Pledge level (earliest) Raleigh, NC - Also nothing. This implies they have delivered fewer than 1000 classic instacubes. Out of what? 5000?

      You should not be focusing on expanding if you can't afford to build units. On another note, where did all the money go? If there are ~5000 kickstarter orders, they would have to cost >$120 a piece to require additional funds to produce. I think what we actually paid now lines the pockets of the founder.

    20. Missing avatar

      Brad on May 24, 2014

      $199 Pledge Level. Sacramento, CA. Nothing....not even an email to give me some idea as to when I can expect to receive my products. The idea that I need to understand why backers have to wait while new customers can receive product immediately is disappointing beyond belief. We paid for the product. We believed in the product. The product would not be available for anyone had it not been for we investors. And this is not the "thank you" I expected after unbelievable delays. For me, this is a lesson learned.

    21. Ed N on May 23, 2014

      $149 Pledge Level. San Francisco Bay Area. Nothing.

    22. inkblot on May 22, 2014

      California here too (Orange County) - nothing yet..

    23. Vincent on May 20, 2014

      i'm in los angeles and have not received anything yet... just a disappointed. NO LONGER BACK any kickstarter projects.

    24. Missing avatar

      Elena Murphy on May 19, 2014

      Class action lawsuit anyone? Are there any lawyers out there who know what our odds are?

    25. Justin Taylor on May 19, 2014

      I haven't received mine yet, but need to supply a new address. How can I do that?

    26. Kym Vross DeGenaro on May 16, 2014

      Wow...just know what sucks about this entire campaign? It makes me NOT want to support other legitimate start-up companies via Kickstarter because I'm afraid that the original deal will never be honored. I work in merchandising and was planning to market this product to his fans as a cool way of staying in touch with an popular artist I work for. Do you •really* expect the bulk of us who supported you from the beginning to support you by raising awareness after we receive the product 2 years after it was promised? I know it is stressful to read all these negative comments, but never in a million years would I treat my supporters/customers this way and expect to stay in business.

    27. Eddie Codel on May 16, 2014

      Jeremy, which pledge group were you in?

    28. Jeremy Chien on May 16, 2014

      Not sure if this matters to people, but I live in the US and I got mine last week.

    29. Thy Leds on May 14, 2014

      Looks like folks in Australia are getting theirs...

    30. Missing avatar

      KRIS on May 10, 2014

      Anyone in CA (Los Angeles) got their cubes yet?

      I got nothing....

    31. Missing avatar

      gordon_blue on May 8, 2014

      So, let me get this straight: Two years ago I gave you $199 for a pair of cubes. Two years later you suddenly find out that shipping will be another whopping $40 on top of that. And a few weeks after that you start selling this stuff at retail without ever considering sending it out to the people who funded your g*d*mn business?

      After all this time, the cube is nothing but obsolete. 2 Years ago it would have been a nice gadget, but for $240 I can get so many far superior products by now - and actually use them. What is the big issue with putting up a screen and a tiny bit of software to connect it to instagram? But I do not think that tech was ever an issue here, you just never intended to fullfill your rewards. Sell at retail, build more and sell them as well, that is basically all you have in mind by now. Well surprise: Nobody in their right mind will buy this at retail. It is obsolete. At least I hope you bought some nice stuff for yourselves with all our money.

    32. Missing avatar

      Fred on May 8, 2014

      Just when I thought there is light at the end of the tunnel, the Instacubes are now being sold at retail instead of sending to early adopters first. You guys are really incredible, having outdone yourselves in every single non-update!

    33. Sam Beckett on May 7, 2014

      We are never going to get refunds because the units will never ship, they are being sold in stores instead. Refunds were promised only until after all backers ordered were fulfilled. Which are now yet again delayed.

      I suggest everyone in Australia and New Zealand go buy them in the stores and return them later based on the retail stores return policy. Get the item banned from retail for having a high return rate.

      If they betray us, we should rebel and betray them.

    34. Suzanne Akin on May 6, 2014

      I agree with several other comments. I was an Early Adopter of the "Lover's Pair" and have been patient until now. You say you are sending out in the order backed, but surely you did not manufacture less than 2000 of these in your first run. I would guess that you manufactured AT LEAST 10000 in your first run, which means you haven't even reserved 20% of that run to send to your first backers. Bad business. Bad customer service. I had been planning on keeping my units to display in my store until now. But I think I will be seeking that refund when the time comes to ship my unit.

    35. Missing avatar

      jessie gillie on May 6, 2014

      D2M, just screwed over so many ppl. If your a top $ backer and wanted to sell the product before retail had a chance, your screwed. D2M proudly took our $ and used it to set up its instacube retail venture. Retail before rewarding the ones who funded you, that's bad business.

    36. Missing avatar

      jessie gillie on May 6, 2014

      So simply put, I backed D2M and gave the cash money, so my device can be sold in a retail store? Am I wrong?

    37. Bee on May 6, 2014

      I like how he swipes over the screen three times and nothing happens. He then uses his other hand to hold the Instacube tight. The touch screen doesn't seem to be very touch-sensitive...

    38. Will Cocks on May 6, 2014

      Even emailing them at their support email does nothing.

    39. Alex Crandall on May 5, 2014

      I haven't commented until now, but I too would like refund details. You took our money and squandered it, and then snuffed us by going to retail first and not sending units to people who put up their hard earned money first. This is truly disappointing, and cowardly.

      All this wait and still just the same old bullshit.

    40. Charles Kolyvas on May 5, 2014

      While I'm at it, here's a quote from the international shipping confirmation email: "A reminder that your credit card will be billed when we confirm your shipping date, approximately within 60 days of order."

    41. Charles Kolyvas on May 5, 2014

      FML I ordered two classic cubes yet your extortionate international shipping email tells me I'm getting 1 classic and 1 white. Is this a screw up or did you just make that decision on my behalf? I'm begrudgingly handing over another $40 and taking the order... at least I may come out with something at the end of it.

    42. Young Song on May 5, 2014

      QUOTE: We’re continuing to fulfill as many units as possible to backers in the U.S., Australia and New Zealand.

      CAN YOU GUYS DISCLOSE EXACT UNITS YOU ARE TALKING ABOUT ? WHO GOT IN US, WHEN DID YOU SHIP ? no transparency here... You care about retailer's order than 2 years waited backers?

    43. Satkuru Nadaesan on May 5, 2014

      I pledged for 2 classic instacubes and i would like a refund. You can sell off my units to the retail stores. Please advise further.

    44. BigDumbJay on May 5, 2014

      At the risk of sounding like a broken record... I'd like a refund, please.

    45. HAL1800
      on May 5, 2014

      I want a refund...I just bought a Dell Venue tablet for cheaper than my pledge. It is a very nice alternative to your vapour product. And you know what? Delivery was very fast. And I could have a refund if I wasn't satisfied.

      If my job, where I write proposals, win bid and then deliver...if we are late, very late, we are in deep trouble. Kickstarter is not a store. Go check my profile and you'll see that I backed tons if project. One if my first project is quite late. But you know what? We can get a refund right away if we are not happy. And go wonder why, probably none of the backer requested one. You told me twice that I would get a refund after you sold my units. Here it is : sell them. I don't need them. I don't want them. You use our money to start your enterprise... How clever...

      If you understand French: je veux un remboursement 6 boire...

    46. Missing avatar

      Chris Grundy on May 5, 2014

      This is ridiculous, you have taken the Kickstarter cash and used it to produce retail units and then you tell us these units will fund our units? We didn't back you to fund your "startup" and we also didn't back you to market your product. The Kickstarter money should've been used solely to produce those units.

      You are absolutely taking liberties here and should be ashamed of yourselves. How do I get a refund?

    47. Missing avatar

      butters471 on May 5, 2014

      Has anyone in the U.S. received one yet? I've seen several comments below about people receiving them in Australia but no where else?!? Usually by now an unboxing video would be all over YouTube. I just don't understand, and based on previous "updates" they won't give us a refund till after we receive the product. So I'm stuck sitting here A) actually wondering if they are shipping units B) waiting for them to sell units so they can C) shop my unit in 2015, and then when it's a dud,I can D) request my refund?
      Please explain how they are still in business?

    48. Gieson Cacho on May 5, 2014

      I really hope someone is a backer in Washington state. The attorney general there is suing another bad Kickstarter company. This is pretty much crowdfunding theft.