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Liberating Instagram photos from your smart device, Instacube feeds your favorite images wirelessly at 3x the size.
Liberating Instagram photos from your smart device, Instacube feeds your favorite images wirelessly at 3x the size.
3,434 backers pledged $621,049 to help bring this project to life.

Update from Instacube

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Hi Backers,

Our Software team has been making steady progress and we have made significant smart improvements for you, our users. Specifically, we rewrote some of our code to improve the speed and performance in downloading, streaming, and navigating through the UI and image streams. We are very close to a feature freeze and will then move to a determined QA cycle, including a Beta test.

Additionally, our software partner has a team of dedicated UX professionals who are helping us keep on target, as well as paying attention to the details to give the device the best user experience possible.

We will have our full attention on software during the first week of October so that we don’t lose any time when China and Hong Kong observe the Golden Week. Following this national holiday we will refocus on the next stage in manufacturing to prepare for the DVT build. With solid software, all suppliers in place and manufacturing phases nearly complete, we are now only a few weeks away from producing this amazing product.

To answer the question several of you have posed “ Will Instacube even ship?” Yes, it will. This has been our highest priority, or to put it more bluntly, our only priority and we are closer than ever to getting the Instacubes to you.

Your patience and support is truly appreciated and as soon as we achieve the next milestone we will update you immediately.


The Instacube Team

Brian Banuag likes this update.


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    1. Missing avatar

      Bruna Marcatto on

      I nedd to change my adress and I am wondering how can I do that. Can u help me?

      Do you guys have ANY news????

    2. Richard Shulman on

      How about adding Vine to stream?

    3. Sam Smith on

      What's going on here? I thought it was going to ship in October, but we have not gotten any update to reflect that...

    4. Lee Thomas on

      Hi Can you please confirm that you have received my change of address. Thanks

    5. Peter Frykman on

      Thanks for the update. I'm glad to hear that you're not cutting corners with the software development despite the time pressure to deliver. Almost there!

    6. Eoin O Suilleabhain on

      This has gone beyond a joke. What is the process for requesting a refund?

      Kickstarter need to be strong here, step in, and put an end to this shambles!

    7. Suzanne Akin on

      just FYI, it took my husband a couple nights to write code to turn a simple screensaver into an instagram feed of people using our hashtag at our wedding. (Which was the event that I ordered mine for to begin with) and he's a front-end developer. So, time to cut the BS.

    8. Eduardo Carrasco on

      @ Simon Hodgkiss Certainly hope they don't but I wouldn't hold my hopes too high

    9. Simon Hodgkiss on

      @ Eduardo Carrasco - I hope your right about the "International Shipping" which they still haven't told us about! - Are they really expecting us to pay for shipping! after all this delay!

    10. Bee on

      @D2M: If possible, please make that UI support multiple hashtags to make sure we get a stream of exactly what we want to see. For example: display only images for #macro AND #insects. Search and stream programming features should use AND and OR as filters if the Instagram API allows it.

    11. Missing avatar

      Elena Murphy on

      I'd definitely be down for that refund.

    12. Eduardo Carrasco on

      btw, I would expect that as a sign of good will on your behalf international shipping costs were covered by D2M, but I'm fairly positive that is mere wishful thinking.

    13. Eduardo Carrasco on

      So after yet another uninformative update we will need to wait yet another month or so to be told again that there is no shipping date in sight? C'mon guys, pull yourselves together, the Chinese are already even selling it!

    14. Missing avatar

      jessie gillie on

      Its very interesting how many people are ok with how D2M has treated them. "take my money I understand you will take it all, and hopefully deliver" Seams like a great business model. But its not Kickstarters policy, sellers have to produce product or refund the $.

    15. freshphoto on

      Thanks for the update. (Most people here think they order in a shop and don't back a project ... projects fail sometimes. ) There is still hope for a positive surprise. Unfortunately this project does not have the best communication ... so lots of people will think it is fraud (and they might be right in the end ... who knows ... ). You mentioned in the last update that you need additional funding to produce the product ... no mention anymore here? Updates should not come when you reach the next stage ... they should come every two weeks or at least monthly!

    16. Jason on

      Where is the sign up form for refunds as promised?

    17. Steve Black Jr. on

      Thanks for the update!

    18. gryphonent

      Always amusing to read your lies, Andy Butler. And amazed how gullible the majority of backers are. All I can say is: Claw your money back from the credit card companies!! This one will NEVER see the light of day.

    19. Missing avatar

      Bernardo Paim on

      By the way, Kickstarter is NEVER gonna see even a dime from me...

    20. Missing avatar

      Bernardo Paim on

      OMG, these D2M guys are hilarious... Let's face it, people, this instacube thing WILL NEVER SHIP and we've lost our money... It's gone, people spent it and we're NEVER gonna get it back... I'm also sad about that, but they did it, they managed to deceive us on that s&$€£hit...

    21. Lisa Q. Fetterman on

      Stay positive you guys. You will ship!

    22. Carson Yim on

      Like many here, I've written this project off as well. If the product finally delivers then great, otherwise onto the next project our money goes.

      That's the whole point of Kickstarter anyway, we're investing in something that could well payoff or at worst, fail. Let's hope this isn't one.

    23. Missing avatar

      Joseph Lu on

      I tell you what. For my money, I got the lesson to not ever use Kickstarter again. If I actually get a product, that'll be a bonus.

    24. Chris James Lorch on

      Good luck, please get it done to the best of your abilities! Silence the cynics (I was once one)!

    25. Laird Popkin

      It's amazing to think that D2M was (supposedly) in the business of advising clients on how to manage projects. They projected a total budget of $250K, including software development, hardware engineering and manufacturing, and with $621K raised they managed to burn all of the money by paying themselves (and a social network coordinator, project managers, etc.) without finishing the software or manufacturing anything. If they were ethical, they'd have admitted that software development was over-budget up front, and done what most Kickstarters do when they under-estimate the work, and finished the work anyway. Instead, they paid themselves all of the money that was supposed to go to manufacturing, etc., then when they'd burned the money stopped working and started looking for a sucker/investor to keep paying them.

      Keep in mind that they're not "out of money" - D2M is supposedly a fairly large company with staff and customers - their Kickstarter video talks quite a bit about how awesome they are, how resourceful, and experienced. So if they weren't lying, they're not broke - they're just choosing not to use those resources to delivery on their commitments to us. Given their clearly unethical behavior, and their complete inability to execute on a relatively straightforward product development project, in what was their area of expertise, I can only hope that their reputation in the industry has tanked.

      If they do ever ship this, I'll keep it - it's a great object lesson in the dangers of "biting off more than you can chew".

    26. Andy on

      Well done for getting the project running again, I look forward to getting mine.

    27. Alexander May on

      I love how people think that good software comes out of thin air in a short time. It doesn't work like that. Software with basic and clunky functionality comes from those that rush it. Good software, or at least the base and first version needs to be the best and most complete, because all updates will do is add on to the existing software. The less you have to think while using a software the more thought and effort and refining it takes by the developers to get it to that state. The Instacube should be simple and easy to use, with interfaces that work together smoothly and seamlessly. Smooth is not a defined command in programming, hard work and lots of thought and revisions creat a program that emulates that. Good luck team!

    28. Missing avatar

      Toby Blackburn on

      Florian Horsch - I'm tired of hearing that line from people. That is exactly what the point of kickstarter is. They receive incoming projects, evaluate the feasibility and vet the project creators. They lend credibility to the process of putting down money for a given project's deliverables. People understand manufacturing delays. They don't understand incompetence and swarthy business practices to limit liability of a company trying to avoid having to pay back when they don't deliver.

    29. Tom Ryan on

      I wrote this off a long time ago, so any progress is appreciated. Good luck to the team and hopeful shipment of this good idea!

    30. Florian Horsch on

      Hahaha, for everybody complaining: I understand your pain regarding the potentially lost money. BUT: You've missed the point of Kickstarter. It's not a preordering system for timely delivered gadgets. It's an investment platform for consumers. I've backed 40 projects, spending a couple of thousand $ and I was never disappointed so far.

      I hope that they will ship. But be prepared for the worst case and be ok with it. Sometimes you win, sometimes you loose. That's an investors mindset.

    31. Missing avatar

      jessie gillie on

      "We will have our full attention on software during the first week of October so that we don’t lose any time when China and Hong Kong observe the Golden Week. Following this national holiday we will refocus on the next stage in manufacturing to prepare for the DVT build."

      Someone in HK says,

      "HongKong don't hv golden week... we had 1day off only..... thatz china... itz not same !!!!"

    32. Tyler Hoffmann on

      Ship the darn thing and then roll out your "super fancy" software update OTA!

    33. Missing avatar

      Paul Ringsell on

      I'm still sending it straight back for a refund, as agreed in previous email correspondence.

      I have already pointed out that you will save yourselves the time, trouble and cost of shipping by simply refunding my payment now rather than later. Any company who insists on sending out goods when they've been told the item is no longer required is never going to run a good business!

      I'm still totally dismayed by your lack of communication and professionalism. Best of luck.

    34. Mitchell Holder on

      Does this mean you've successfully raised more money from investors?
      Please update us on that.

    35. Justin Taylor on

      I want my money back. What will the process be for this?

    36. Tanner Lubuk on

      Lol your updates make me laugh D2M from here on out its just pure enjoyment of me laughing at your sorry asses. Got my refund months ago but I'm going keep posting just because you idiots make me laugh

    37. Daniel Kinast on

      Dont send us any more updates! Refund our money!!!

    38. Jason Rodrigues on

      WHEN? When will this most basic question be answered? WHEN will the PRODUCT we bought ship? I could give a rats ass about the status of the software update; that is something that can be pushed out easily! How could you have so poorly managed this project that we're still waiting for the PRODUCT? I think it's pretty clear D2M's management is a joke!

    39. Missing avatar

      Brandon Smith on

      Now that my credit card refunded me all my money from this, I can sit back and be entertained by these updates, rather than upset. What POS company.

    40. Missing avatar

      jessie gillie on

      vaporware...... Each update is like a slap in the face. Almost done with software? WTF, A year ago that would be a reasonable update. D2M sucks major, Keep emailing

    41. Dolphinnie on

      HongKong don't hv golden week... we had 1day off only..... thatz china... itz not same !!!!

    42. Matthew on

      Should focus on shipping the product and improve on the software later on using us as bug testers as well

    43. Mac - Game Rustlers

      It's also possible that by saying "it's still coming" they are attempting to stave off lawsuits and refunds. Sadly, this is more than likely.

    44. Brian Friend on

      I'm gonna be honest. It really sucks that we've had to wait this long. And that we still have to wait. But it's great to hear you guys aren't giving up on this. I waited a long time for my Pebble, and now I use it every day. I'm looking forward to seeing the finished product.