Funded! This project was successfully funded on September 21, 2012.

Update #25

Update from Instacube

1 like

Hi Backers,

Our Software team has been making steady progress and we have made significant smart improvements for you, our users. Specifically, we rewrote some of our code to improve the speed and performance in downloading, streaming, and navigating through the UI and image streams. We are very close to a feature freeze and will then move to a determined QA cycle, including a Beta test.

Additionally, our software partner has a team of dedicated UX professionals who are helping us keep on target, as well as paying attention to the details to give the device the best user experience possible.

We will have our full attention on software during the first week of October so that we don’t lose any time when China and Hong Kong observe the Golden Week. Following this national holiday we will refocus on the next stage in manufacturing to prepare for the DVT build. With solid software, all suppliers in place and manufacturing phases nearly complete, we are now only a few weeks away from producing this amazing product.

To answer the question several of you have posed “ Will Instacube even ship?” Yes, it will. This has been our highest priority, or to put it more bluntly, our only priority and we are closer than ever to getting the Instacubes to you.

Your patience and support is truly appreciated and as soon as we achieve the next milestone we will update you immediately.


The Instacube Team

Brian Banuag likes this update.


    1. Missing_small

      Creator Bruna Marcatto on October 24

      I nedd to change my adress and I am wondering how can I do that. Can u help me?

      Do you guys have ANY news????

    2. Fb_profile_picture.small

      Creator Richard Shulman on October 22

      How about adding Vine to stream?

    3. Fb_profile_picture.small

      Creator Sam Smith on October 14, 2013

      What's going on here? I thought it was going to ship in October, but we have not gotten any update to reflect that...

    4. Fb_profile_picture.small

      Creator Lee Thomas on October 10, 2013

      Hi Can you please confirm that you have received my change of address. Thanks

    5. Fb_profile_picture.small

      Creator Peter Frykman on October 6, 2013

      Thanks for the update. I'm glad to hear that you're not cutting corners with the software development despite the time pressure to deliver. Almost there!

    6. Img_0923.small

      Creator Eoin O Suilleabhain on October 4, 2013

      This has gone beyond a joke. What is the process for requesting a refund?

      Kickstarter need to be strong here, step in, and put an end to this shambles!

    7. Me.small

      Creator Suzanne Akin on October 3, 2013

      just FYI, it took my husband a couple nights to write code to turn a simple screensaver into an instagram feed of people using our hashtag at our wedding. (Which was the event that I ordered mine for to begin with) and he's a front-end developer. So, time to cut the BS.

    8. Screen-shot-2011-05-27-at-16.55.23.small

      Creator Eduardo Carrasco on October 3, 2013

      @ Simon Hodgkiss Certainly hope they don't but I wouldn't hold my hopes too high

    9. Missing_small

      Creator Simon Hodgkiss on October 3, 2013

      @ Eduardo Carrasco - I hope your right about the "International Shipping" which they still haven't told us about! - Are they really expecting us to pay for shipping! after all this delay!

    10. Planezoom.small

      Creator Jared Romanowich on October 3, 2013

      Any idea why you're seeking MORE funding guys?…=

    11. Bee.small

      Creator Bee on October 3, 2013

      @D2M: If possible, please make that UI support multiple hashtags to make sure we get a stream of exactly what we want to see. For example: display only images for #macro AND #insects. Search and stream programming features should use AND and OR as filters if the Instagram API allows it.

    12. Missing_small

      Creator Elena Murphy on October 3, 2013

      I'd definitely be down for that refund.

    13. Screen-shot-2011-05-27-at-16.55.23.small

      Creator Eduardo Carrasco on October 3, 2013

      btw, I would expect that as a sign of good will on your behalf international shipping costs were covered by D2M, but I'm fairly positive that is mere wishful thinking.

    14. Screen-shot-2011-05-27-at-16.55.23.small

      Creator Eduardo Carrasco on October 3, 2013

      So after yet another uninformative update we will need to wait yet another month or so to be told again that there is no shipping date in sight? C'mon guys, pull yourselves together, the Chinese are already even selling it!

    15. Missing_small

      Creator jessie gillie on October 2, 2013

      Its very interesting how many people are ok with how D2M has treated them. "take my money I understand you will take it all, and hopefully deliver" Seams like a great business model. But its not Kickstarters policy, sellers have to produce product or refund the $.

    16. 524784_481373565247278_994911943_n-2.small

      Creator freshphoto on October 2, 2013

      Thanks for the update. (Most people here think they order in a shop and don't back a project ... projects fail sometimes. ) There is still hope for a positive surprise. Unfortunately this project does not have the best communication ... so lots of people will think it is fraud (and they might be right in the end ... who knows ... ). You mentioned in the last update that you need additional funding to produce the product ... no mention anymore here? Updates should not come when you reach the next stage ... they should come every two weeks or at least monthly!

    17. Image-229977-full.small

      Creator Jason on October 2, 2013

      Where is the sign up form for refunds as promised?

    18. C2e2pic.small

      Creator Steve Black Jr. on October 2, 2013

      Thanks for the update!

    19. Jurgen_proschinger_(300x306).small

      Creator gryphonent on October 2, 2013

      Always amusing to read your lies, Andy Butler. And amazed how gullible the majority of backers are. All I can say is: Claw your money back from the credit card companies!! This one will NEVER see the light of day.

    20. Missing_small

      Creator Bernardo Paim on October 2, 2013

      By the way, Kickstarter is NEVER gonna see even a dime from me...

    21. Missing_small

      Creator Bernardo Paim on October 2, 2013

      OMG, these D2M guys are hilarious... Let's face it, people, this instacube thing WILL NEVER SHIP and we've lost our money... It's gone, people spent it and we're NEVER gonna get it back... I'm also sad about that, but they did it, they managed to deceive us on that s&$€£hit...

    22. P1070484.small

      Creator Lisa Q. Fetterman on October 2, 2013

      Stay positive you guys. You will ship!

    23. Fb_profile_picture.small

      Creator Carson Yim on October 2, 2013

      Like many here, I've written this project off as well. If the product finally delivers then great, otherwise onto the next project our money goes.

      That's the whole point of Kickstarter anyway, we're investing in something that could well payoff or at worst, fail. Let's hope this isn't one.

    24. Missing_small

      Creator Joseph Lu on October 2, 2013

      I tell you what. For my money, I got the lesson to not ever use Kickstarter again. If I actually get a product, that'll be a bonus.

    25. Fb_profile_picture.small

      Creator Chris James Lorch on October 2, 2013

      Good luck, please get it done to the best of your abilities! Silence the cynics (I was once one)!

    26. Fb_profile_picture.small

      Creator Laird Popkin on October 2, 2013

      It's amazing to think that D2M was (supposedly) in the business of advising clients on how to manage projects. They projected a total budget of $250K, including software development, hardware engineering and manufacturing, and with $621K raised they managed to burn all of the money by paying themselves (and a social network coordinator, project managers, etc.) without finishing the software or manufacturing anything. If they were ethical, they'd have admitted that software development was over-budget up front, and done what most Kickstarters do when they under-estimate the work, and finished the work anyway. Instead, they paid themselves all of the money that was supposed to go to manufacturing, etc., then when they'd burned the money stopped working and started looking for a sucker/investor to keep paying them.

      Keep in mind that they're not "out of money" - D2M is supposedly a fairly large company with staff and customers - their Kickstarter video talks quite a bit about how awesome they are, how resourceful, and experienced. So if they weren't lying, they're not broke - they're just choosing not to use those resources to delivery on their commitments to us. Given their clearly unethical behavior, and their complete inability to execute on a relatively straightforward product development project, in what was their area of expertise, I can only hope that their reputation in the industry has tanked.

      If they do ever ship this, I'll keep it - it's a great object lesson in the dangers of "biting off more than you can chew".

    27. Me.small

      Creator Andy on October 2, 2013

      Well done for getting the project running again, I look forward to getting mine.

    28. Fb_profile_picture.small

      Creator Alexander May on October 2, 2013

      I love how people think that good software comes out of thin air in a short time. It doesn't work like that. Software with basic and clunky functionality comes from those that rush it. Good software, or at least the base and first version needs to be the best and most complete, because all updates will do is add on to the existing software. The less you have to think while using a software the more thought and effort and refining it takes by the developers to get it to that state. The Instacube should be simple and easy to use, with interfaces that work together smoothly and seamlessly. Smooth is not a defined command in programming, hard work and lots of thought and revisions creat a program that emulates that. Good luck team!

    29. Missing_small

      Creator Toby Blackburn on October 2, 2013

      Florian Horsch - I'm tired of hearing that line from people. That is exactly what the point of kickstarter is. They receive incoming projects, evaluate the feasibility and vet the project creators. They lend credibility to the process of putting down money for a given project's deliverables. People understand manufacturing delays. They don't understand incompetence and swarthy business practices to limit liability of a company trying to avoid having to pay back when they don't deliver.

    30. Fb_profile_picture.small

      Creator Tom Ryan on October 2, 2013

      I wrote this off a long time ago, so any progress is appreciated. Good luck to the team and hopeful shipment of this good idea!

    31. 0065_modellbau_messe_2013.small

      Creator Florian Horsch on October 2, 2013

      Hahaha, for everybody complaining: I understand your pain regarding the potentially lost money. BUT: You've missed the point of Kickstarter. It's not a preordering system for timely delivered gadgets. It's an investment platform for consumers. I've backed 40 projects, spending a couple of thousand $ and I was never disappointed so far.

      I hope that they will ship. But be prepared for the worst case and be ok with it. Sometimes you win, sometimes you loose. That's an investors mindset.

    32. Missing_small

      Creator jessie gillie on October 2, 2013

      "We will have our full attention on software during the first week of October so that we don’t lose any time when China and Hong Kong observe the Golden Week. Following this national holiday we will refocus on the next stage in manufacturing to prepare for the DVT build."

      Someone in HK says,

      "HongKong don't hv golden week... we had 1day off only..... thatz china... itz not same !!!!"

    33. Photo%20on%202011-06-29%20at%2008.36.small

      Creator Tyler Hoffmann on October 2, 2013

      Ship the darn thing and then roll out your "super fancy" software update OTA!

    34. Missing_small

      Creator Paul Ringsell on October 2, 2013

      I'm still sending it straight back for a refund, as agreed in previous email correspondence.

      I have already pointed out that you will save yourselves the time, trouble and cost of shipping by simply refunding my payment now rather than later. Any company who insists on sending out goods when they've been told the item is no longer required is never going to run a good business!

      I'm still totally dismayed by your lack of communication and professionalism. Best of luck.

    35. Fb_profile_picture.small

      Creator Mitchell Holder on October 2, 2013

      Does this mean you've successfully raised more money from investors?
      Please update us on that.

    36. Missing_small

      Creator jessie gillie on October 2, 2013

      REFUND NOW!!!!!

    37. Fb_profile_picture.small

      Creator Justin Taylor on October 2, 2013

      I want my money back. What will the process be for this?

    38. Img_2523.small

      Creator Tanner Lubuk on October 2, 2013

      Lol your updates make me laugh D2M from here on out its just pure enjoyment of me laughing at your sorry asses. Got my refund months ago but I'm going keep posting just because you idiots make me laugh

    39. Fb_profile_picture.small

      Creator Daniel Kinast on October 2, 2013

      Dont send us any more updates! Refund our money!!!

    40. Fb_profile_picture.small

      Creator Jason Rodrigues on October 2, 2013

      WHEN? When will this most basic question be answered? WHEN will the PRODUCT we bought ship? I could give a rats ass about the status of the software update; that is something that can be pushed out easily! How could you have so poorly managed this project that we're still waiting for the PRODUCT? I think it's pretty clear D2M's management is a joke!

    41. Missing_small

      Creator Brandon Smith on October 2, 2013

      Now that my credit card refunded me all my money from this, I can sit back and be entertained by these updates, rather than upset. What POS company.

    42. Missing_small

      Creator jessie gillie on October 2, 2013

      vaporware...... Each update is like a slap in the face. Almost done with software? WTF, A year ago that would be a reasonable update. D2M sucks major, Keep emailing

    43. Img_0568.small

      Creator Dolphinnie on October 2, 2013

      HongKong don't hv golden week... we had 1day off only..... thatz china... itz not same !!!!

    44. Photo.small

      Creator Matthew on October 2, 2013

      Should focus on shipping the product and improve on the software later on using us as bug testers as well

    45. Dscf0444.small

      Creator Mac Senour on October 2, 2013

      It's also possible that by saying "it's still coming" they are attempting to stave off lawsuits and refunds. Sadly, this is more than likely.

    46. Fb_profile_picture.small

      Creator Brian Friend on October 2, 2013

      I'm gonna be honest. It really sucks that we've had to wait this long. And that we still have to wait. But it's great to hear you guys aren't giving up on this. I waited a long time for my Pebble, and now I use it every day. I'm looking forward to seeing the finished product.

pledged of $250,000 goal
seconds to go

See full bio

  • Pledge $10 or more
    You selected

    45 backers

    Every little bit counts! Since we love your support, we'll give your Instagram handle a special shout-out on our website. Tag your photos with #Instacube to connect with our growing community!

    Estimated delivery:
  • Pledge $35 or more
    You selected

    22 backers

    For your generous donation, we'll hook you up with a super fly American Apparel® Instacube T-Shirt! You'll be able to show off to the world that you supported this awesome kickstarter project!

    Estimated delivery:
  • Pledge $99 or more
    You selected

    1000 backers All gone!

    Early Adopter Special! One "Classic" Instacube. There are only 1,000 Instacubes at this sweet price, and they are reserved exclusively for our first Kickstarter supporters!

    Estimated delivery:
  • Pledge $149 or more
    You selected

    657 backers

    One "Classic" Instacube. It's sexy, and because you want it first, Kickstarter is the only place we're offering the presale.

    Estimated delivery:
  • Pledge $199 or more
    You selected

    1000 backers All gone!

    Early Adopter "Lover's Pair!" Two "Classic" Instacubes offered at a super low price! Instacube makes a great gift and we're confident if you love Instacube, you have a loved one who will too!

    Estimated delivery:
  • Pledge $239 or more
    You selected

    336 backers

    We love you and we wanted to offer a few more Instacube "Lover's Pairs" at a special Kickstarter price. This reward is only open from 9/13-9/21 so grab this sweet deal while you can!

    Estimated delivery:
  • Pledge $249 or more
    You selected

    69 backers Limited (931 left of 1000)

    Collector's Limited Edition Instacube! This is a VIP batch just for VIP Kickstarter backers! One "Vintage Spring" Instacube in Kickstarter Green, individually numbered ___/1000 and laser engraved with your Instagram handle or name (optional). This is the only time we will ever offer Instacube in this amazing throwback retro green!

    Estimated delivery:
  • Pledge $269 or more
    You selected

    62 backers

    "Lover's Pair" of Instacubes. Two "Classic" Instacubes for him and her, him and him, her and her, home and work, grandparent and grandkid, near and far or any other combo you can come up with! Since you're willing to buy two, we're willing to give you a price break off of retail :).

    Estimated delivery:
  • Pledge $349 or more
    You selected

    100 backers

    Instacube Backer Blowout! For our final three days, we're offering a sultry Instacube Trio in any color combination you desire for a fraction of the anticipated $199 retail price.

    Estimated delivery:
  • Pledge $799 or more
    You selected

    28 backers

    Instacube Six-Pack. Cheers to you and your extended friends & family or boutique shop!

    Estimated delivery:
  • Pledge $2,499 or more
    You selected

    0 backers

    Instacube "Baller Pack!" Nine Instacubes and an invitation to our VIP CES Penthouse Party in Las Vegas this January. (Transportation and accommodations are not included... but this will be the #BestPartyatCES we promise!)

    Estimated delivery:
  • Pledge $5,000 or more
    You selected

    1 backer Limited (1 left of 2)

    10 Instacubes, custom skinned & designed just for you with the promise of first dibs on orders for retail next March! Email for more details

    Estimated delivery:
  • Pledge $10,000 or more
    You selected

    2 backers

    Instacube Design Experience! Looking to make some custom Instacubes for your business or clients? Join us for an Instacube Design Session & Adventure with Instacube Designer John Whaley at D2M's office in Mountain View, CA! E-mail for more details on this once in a lifetime opportunity! We will hook you up with Instacubes and the experience will blow your mind. We promise. (Transportation and accommodations are not included but a great time is assured.)

    Estimated delivery:
Funding period

- (31 days)