Help support a nationally syndicated article on updating the Washington Redskins franchise for the 21st century.
Some 80 years ago, what is now the Washington football franchise began as the Boston Braves. In 1933, the team changed its name to the Boston Redskins (echoes of the historic Boston Tea Party, perhaps). The team relocated to Washington, D.C. in 1937. Thus, the Washington Redskins were born.
Since the owners officially registered the name in 1967, there has been concern to find a more appropriate moniker for the team which represents the nation's capital. On one side of the argument, it is acknowledged that the name is racially offensive to the First Peoples (or Native Americans) of this continent. On the other side, the owners insist that "redskins" is meant as an honorific.
While there have been opinion polls about this issue in the past, we are going to do detailed market survey research to get to the heart of the matter. We are going to see how the general public and fan base are open to what essentially would be a third name change for the Washington football franchise.
While some people have tried to influence the owners to update their team's name using moral or legal arguments, we are interested to reframe (i.e., to advance) this decades-long conversation. Specifically, is there a good economic reason for the owners to consider a name & logo change? We are sympathetic and supportive of the business interests of the franchise.
This is a completely independent initiative. We are partnering with Accenture, an industry leader in consulting and market research. Whatever the data reveal, we will share the results as a journalistic article with major newspaper and magazine outlets around the country.
HOW YOU CAN HELP
This grassroots fundraising campaign lasts for one month, ending on December 12th. With your support, we can do the research to complete this freely distributed, nationally syndicated article.
- Please share the project with your friends, family and colleagues via phone and email. A personal invitation to participate is always best.
- Please advocate for the project through social media such as Facebook, Google Plus, Twitter, Tumblr, LinkedIn and otherwise. This is a huge help.
- Please follow up with your community & network throughout the fundraising campaign, gently reminding and encouraging them to participate. Folks may be interested in the project, but also too busy to click through.
- Please pledge a few dollars to the project, however much you feel comfortable to contribute. Every donation is meaningful and brings us closer to the goal.
Most importantly, please don't wait to join in and help out. The sooner that you pitch in, the more momentum we'll have to achieve the project.
SCHEDULE & BUDGET
November is devoted to fundraising, in remembrance of Native American Heritage Month, as well as the humanistic issues that coincide with the Thanksgiving holiday season. In December, we'll begin fulfilling the campaign rewards for the project's backers. In January 2013, we're scheduled to create the market survey research tool, leading up to the football season's Super Bowl. In February, we will do the market research and analysis. Then, in March, we'll write up the results in a news article for submission to the major media outlets.
Our fundraising goal is the minimum amount needed to complete the article. However, the more funds we raise, the more in-depth research and analysis we can accomplish. The budget breakdown is as follows:
- $4,600 - Market survey & data collection
- $3,000 - Data analysis & report
- $800 - Kickstarter & Amazon service fees
- $600 - Fulfillment of pledge rewards
Whatever your feelings are about the Washington football franchise, nothing is set in stone. Come now, let us reason together.
Risks and challenges Learn about accountability on Kickstarter
Our greatest challenge is to qualify a valid sample and do detailed analysis to achieve statistically significant results. However, the professional services of Accenture ensure that the data will be collected and analyzed with utmost integrity.
There is no risk to contribute to the project, because pledges are only processed if we reach or surpass our funding goal. Once we have the requisite financial support, the final article and rewards are guaranteed.
Thank you for sharing in this effort!
Have a question? If the info above doesn't help, you can ask the project creator directly.
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Pledge $10 or moreYou selected
Thank you for caring and participating in this effort. In addition to our heartfelt gratitude, you will receive a digital copy of the song "United" by Catherine Feeny. So powerful is the light of unity that it can illuminate the whole earth.Estimated delivery:
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You'll receive the above, plus an exclusively designed postcard, bookmark or bumper sticker (your choice) as a memento of your support, celebrating the spirit of "Mitakuye Oyasin" -- which means, All are Related. Everything is Connected.Estimated delivery:
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All of the above, plus you will be able to have input on the kinds of survey questions we'll be asking as part of the article's market research.Estimated delivery:
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All of the above, plus we will send you a hard copy of the market research data analysis report and the final article.Estimated delivery:
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All of the above, plus we'll send you a high-quality sweatshirt or sportswear jacket (your choice), celebrating the spirit of "Mitakuye Oyasin," exclusively designed for campaign supporters only.Estimated delivery:
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All of the above, plus you will be able to participate in a roundtable editorial meeting to consult on the article write-up.Estimated delivery:
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As an individual, organization or business, you will be listed as an official sponsor of this independent grassroots campaign, included in the final article write-up. If you prefer to keep your contribution private, just let us know.Estimated delivery:
- (30 days)