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After 34 years the Anne Fogarty label is back.  Be a part of fashion history by funding the relaunch of an American fashion icon.
After 34 years the Anne Fogarty label is back. Be a part of fashion history by funding the relaunch of an American fashion icon.
90 backers pledged $30,062 to help bring this project to life.

About

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$30,062

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Our project started with a simple trademark registration. In June of 2013 the concept of bringing back such an iconic label in the fashion industry seemed like an insurmountable task. Since then our path has taken us from countless emails and meetings with vintage dealers, hundreds of hours of research, meetings with a world class publisher and finally a manufacturer of hand made dresses. When you support the relaunch of Anne Fogarty you are not only helping to bring back an American Fashion Icon you are also supporting the work of a group of dedicated seamstresses whose future depends on this relaunch.

photos & video © Zoe Vincenti 2014

When you support the Anne Fogarty relaunch you also support the incredible ladies behind it.
When you support the Anne Fogarty relaunch you also support the incredible ladies behind it.

 What convinced us to initiate this monumental task was Anne's book "Wife Dressing - The Fine Art of Being a Well Dressed Wife" (a copy of which you can pick up by making a pledge).  Her timeless advice and strict adherence to quality fabrics, attention to detail and fine tailoring resonated greatly with us.  While fast fashion may have its place in the world we do feel the recent trend indicates a return to classic design and lasting quality.  We also felt that Anne Fogarty deserves her place among the great heritage labels still present today.  

Wife Dressing all Dressed Up in Gold Lurex.
Wife Dressing all Dressed Up in Gold Lurex.

Before initiating the design process we surveyed close to one hundred vintage dealers.  The Anne Fogarty label is extremely popular with the vintage crowd and we felt that as experts of the brand they could give us the best direction in terms of maintaining Anne's vision.  Once we began the process we also consulted with a vintage dealer during fabric selection and initial design.  We feel the result captures elements of Anne Fogarty's signature designs from both the 1950's and 1960's.  

Our Designer's Original Sketches - Prints Available with Pledge.
Our Designer's Original Sketches - Prints Available with Pledge.
Mood Boards - Taking Inspiration from the Past. Receive a Postcard of one of these for a small pledge.
Mood Boards - Taking Inspiration from the Past. Receive a Postcard of one of these for a small pledge.

 As far as accessories go Anne had two loves: large hand bags and plenty of scarves.  While we have not started producing handbags (give us time) we do have several scarves on offer.  Our scarf maker, Benjamin Gold of Los Angeles, will be producing for us a line of Anne Fogarty scarves. (Check out our Pinterest page for a few pics of vintage Fogarty scarves) For under one hundred dollars you can get a new Anne Fogarty scarf along with the book, book cover, print and PDF.  

Anne's Favorite Accessory
Anne's Favorite Accessory

For our campaign we have produced a capsule collection of five beautiful dresses inspired by Anne Fogarty's signature designs.  She loved attention to detail, hence the small bows on our red cocktail dress.  She adored versatility so we designed the gold lurex dress with a sash to be worn any many different ways (so far we have found 6!) Our white cotton fern print is a direct inspiration from a 1950's white cotton dress with paisley print by Ms. Fogarty.  The polka dot sheath dress with swing jacket is great for the office then remove the jacket at 5 and you are ready for cocktails! (If you have read Wife Dressing you'll know what we are talking about.  Our grey and green floral dress is both a tribute to Anne's 60's styles as it is a nod to her love of making glamorous dresses with plain fabric.  

Red Pleated Cocktail Dress
Red Pleated Cocktail Dress
Gold Lurex Dress With Matching Sash
Gold Lurex Dress With Matching Sash
White Cotton Fern Print Dress
White Cotton Fern Print Dress
Beige Polka Dot Sheath Dress
Beige Polka Dot Sheath Dress
Beige Polka Dot Sheath Dress with Matching Swing Jacket
Beige Polka Dot Sheath Dress with Matching Swing Jacket
Green and Grey Floral Drop Waisted Dress
Green and Grey Floral Drop Waisted Dress

By taking the time to participate in this campaign you are playing an important role in bringing back an important label in fashion history.  No pledge is too small and we appreciate greatly your support. 

Risks and challenges

While we have already overcome some of the most difficult challenges in re-launching a fashion label such as finding a talented design team and high quality production there are still a few that lie ahead of us. The most important challenge we face once our campaign is completed is distribution. While we expect a successful campaign will give us much better traction with buyers and boutiques we have also already begun talks with several high profile experts in this area for agreements in both the US and Europe.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Chic-ology PDF. Quotes from the definitive chapter in Anne Fogarty's book "Wife Dressing" together with pictures of the development of our capsule collection in PDF format.

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    Pledge $5 or more About $5

    Postcard of one of our designer's mood boards PLUS the Chic-ology PDF.

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    Pledge $25 or more About $25

    An original print of a design used to make one of our dresses in the capsule collection PLUS postcard and the PDF.

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  4. Select this reward

    Pledge $59 or more About $59

    A Copy of Anne's book "Wife Dressing-The Fine Art of Being a Well Dressed Wife" inside an Anne Fogarty book bag made from the same cloth as one of our dresses. PLUS print, postcard and PDF

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    Pledge $98 or more About $98

    A hand stitched Anne Fogarty scarf by Benjamin Gold. Anne's favorite accessory.

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  6. Select this reward

    Pledge $98 or more About $98

    SPECIAL PROMOTION!! Great Value - Anne Fogarty hand stitched scarf PLUS a copy of Wife Dressing in a limited edition Anne Fogarty book cover PLUS a print of an original sketch by our designer PLUS the postcard of one of our mood boards PLUS the PDF! ($188 value)
    For those backers who have already pledged for the scarf you will receive the promotion.

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  7. Select this reward

    Pledge $197 or more About $197

    A beautiful Anne Fogarty pleated red cocktail dress.

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  8. Select this reward

    Pledge $227 or more About $227

    A stunning Anne Fogarty gold lurex dress with matching sash.

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    10 backers
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  9. Select this reward

    Pledge $237 or more About $237

    An elegant Anne Fogarty beige polka dot sheath dress OR the matching swing jacket.

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  10. Select this reward

    Pledge $247 or more About $247

    A timeless Anne Fogarty white cotton fern print dress.

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  11. Select this reward

    Pledge $295 or more About $295

    The red cocktail dress PLUS scarf, book, print, post card and PDF.

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  12. Select this reward

    Pledge $325 or more About $325

    Gold Lurex Dress PLUS Scarf, Book, Print, Postcard and PDF

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  13. Select this reward

    Pledge $332 or more About $332

    The beige polka dot sheath sheath dress OR the matching swing jacket PLUS the scarf, book, print, post card and PDF.

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  14. Select this reward

    Pledge $345 or more About $345

    White Cotton Fern Dress PLUS Scarf, Book, Print, Postcard and PDF.

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  15. Select this reward

    Pledge $349 or more About $349

    A chic Anne Fogarty grey and green floral dress.

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  16. Select this reward

    Pledge $410 or more About $410

    One Gold Lurex Dress PLUS One Red Pleated Cocktail Dress

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  17. Select this reward

    Pledge $439 or more About $439

    The elegant Anne Fogarty beige polka dot sheath dress with matching swing jacket.

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  18. Select this reward

    Pledge $447 or more About $447

    The grey and green floral fess PLUS scarf, book, print, post card and PDF

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  19. Select this reward

    Pledge $464 or more About $464

    Gold lurex dress PLUS swing jacket

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  20. Select this reward

    Pledge $537 or more About $537

    The polka dot sheath dress and matching swing jacket PLUS the scarf, book, print, post card and PDF.

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    Pledge $590 or more About $590

    M Special - White Cotton Fern Print Dress plus Grey and Green Floral Dress

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    Pledge $1,500 or more About $1,500

    All 5 dresses including jacket plus scarf, book, print, postcard and PDF.

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  23. Select this reward

    Pledge $2,500 or more About $2,500

    Hand tailored one of a kind Anne Fogarty dress. Our design team in Italy and New York will work with you on everything from fabric selection to design to produce a hallmark piece for your wardrobe.

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    Pledge $5,000 or more About $5,000

    All 5 fabulous dresses plus an invitation for two front row seats to our first fashion show in New York.

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    Pledge $10,000 About $10,000

    A 5 day trip to Italy with lodging and airfare included (from any major city in the US or Europe) to work with our designer on one of the dresses for our next collection. You will receive the first sample of your design hand tailored to your measurements.

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Funding period

- (30 days)