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A new kind of cookie...Grain free, gluten free and vegan with as much protein as an egg!  Let's put this on natural grocer's shelves!
A new kind of cookie...Grain free, gluten free and vegan with as much protein as an egg! Let's put this on natural grocer's shelves!
37 backers pledged $7,865 to help bring this project to life.

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$7,865

37

The Idea...

Our original mouth watering Chocolate Chip
Our original mouth watering Chocolate Chip

Boulder Cookie is an amazing twist on an old classic.  I am so excited to have created a cookie that truly tastes like a nostalgic cookie and not a protein bar or worse, cardboard!  My goal when creating my recipes was to have consumers eat my cookies and not feel deprived, in fact not even be able to tell there is grain missing.  After perfecting the flavors (Classic Chocolate Chip, Double Chocolate and Cranberry White Chocolate Chip) I started out out by selling cookies to my dinner clients and the feedback has been nothing but positive with consistent weekly repeat business.  Next we started selling to the busiest coffee shop in Boulder where they couldn't keep them on the shelves.  Baristas would share with me stories of people coming back just for cookies and the excitement from customers who had never before been able to enjoy a treat with their coffee because there were no grain free or vegan treats available.   Price point and taste test done!

Customers give us a thumbs up!
Customers give us a thumbs up!

What's Next?

So, what's next?  Well, I am currently in a small licensed and insured kitchen but I need to move to an actual bakery with ovens that can produce large batches.  This would still be a co-op kitchen, no need for capital equipment expenses at this point!  I also need a kitchen that has a packaging machine that can individually wrap and seal the cookies.  This will require a minimum lease commitment. There will have to be package design as well.  Next up labels, with die cut plates created for the labels that will adorn our packaged cookies along with UPC code generation.  The info on that label requires $ as well, from nutritional analysis, to best by date, water table research, etc. all conducted by a food scientist. Reaching $7,500 would allow us to obtain all of these things and thus be able to approach local grocery stores and regional Whole Foods to ask for some shelf space.  Of course sampling and in store presence will be critical when we first hit the shelves.  I am fully committed to being visible and finding brand ambassadors from the get go.  Once customers taste our cookies they will be blown away!

Can't you just see Boulder Cookie on these shelves?
Can't you just see Boulder Cookie on these shelves?

Stretch Goals

$10,000: Tents and signage for local field marketing and farmer's markets, exhibitor fees to local events to build brand awareness and sampling.

Boulder Farmer's Market
Boulder Farmer's Market

$15,000: Build event sponsorship brand activation strategy.  Target events to be 2014 BolderBoulder 10K, Venus De Miles Bike Ride and Boulder Ironman Triathalon. Ability to purchase ingredients in bulk/pallets driving down the cost of goods.

BolderBoulder 10K
BolderBoulder 10K

$20,000: Exhibitor at Natural Foods Expo West, the largest natural foods show in the U.S. in Spring 2014.  Ability to grow brand nationally and meet buyers for all natural food chains.

Natural Products Expo West
Natural Products Expo West

Risks and challenges

One of my challenges is in extending shelf life of my product. Without getting too technical I believe what I use to sweeten my cookie will extend life, yet I can't determine this until the food science study is completed on my samples. I am ready to use healthy alternative sweeteners if necessary.
Another challenge I may have is in wholesale costs and trying to drive down my cost of goods early on before I have the capital to invest in bulk ordering. My ingredients are high quality and come with a premium price. I may need to invest some funds towards bulk ordering if my wholesale margins demand it.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    Our undying gratitude and a super cool Boulder Cookie sticker.

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    Pledge $50 or more About $50

    Our undying gratitude, a super cool Boulder Cookie sticker and a dozen cookies (pick your favorite flavor) shipped to your doorstep!

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    8 backers
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  3. Select this reward

    Pledge $75 or more About $75

    Our undying gratitude, a super cool Boulder Cookie sticker, one dozen cookies (pick your favorite flavor) shipped to your doorstep and a t-shirt with our logo!

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    Pledge $100 or more About $100

    Our undying gratitude, a super cool Boulder Cookie sticker, TWO dozen cookies of your choice shipped to your doorstep and a t-shirt with our logo!

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    11 backers
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  5. Select this reward

    Pledge $250 or more About $250

    Our undying gratitude, a t-shirt, an apron, Boulder cookie stickers and six dozen cookies of your choice shipped to your doorstep!

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    5 backers
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  6. Select this reward

    Pledge $500 or more About $500

    Our undying gratitude, Boulder Cookie stickers, a t-shirt and apron with our logo and a dozen cookies of your choice each month for a year delivered to your doorstep!

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Our undying gratitude and your choice of creating a new flavor of cookie named in your honor as well as a 5lb bag of almond flour and cooking lessons to use said almond flour to whip up some amazing baked goods in your home (local only). Also, Boulder Cookie stickers, a t-shirt with our logo, and apron with our logo (to wear when whipping up grain free goodies) and a dozen cookies each month (flavor of your choice) for 6 months delivered to your doorstep!

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  8. Select this reward

    Pledge $2,500 or more About $2,500

    You are a serious supporter of starting an amazing brand so we will of course give you undying gratitude along with a dozen cookies every month for two years (flavors of your choice) delivered to your doorstep, and personal one on one cooking lessons (did I mention I am a classically trained chef?) and personal chef services for a meal made in your home one evening (local only). Oh yeah and stickers and a t-shirt with our logo on it!

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    Pledge $5,000 or more About $5,000

    The big Mac Daddy here! We would give you our first born but she's a teenager and we don't think that would be a good deal so instead we will fly you to Boulder (max ticket value $250.00) for the weekend and put you up in the St. Julien Hotel (our favorite) take you to dinner at Brasserie TenTen (our other favorite) and shower you with enough cookies and Boulder Cookie swag to make you feel like you started the company yourself! oh yeah and of course our undying gratitude! Within the US only.

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Funding period

- (30 days)