This campaign is at a crossroads and we had to make a difficult decision. We will no longer proceed with this project— as of now, it’s cancelled.
Even though we’re canceling this campaign, we’ve come too far just to give up. Reasons for this move as well as a plan for moving forward are detailed below.
Tomorrow you will receive a survey with two options:
Option 1: Full Refund
Option 2: Continue with GoPlug
Option 1: Full Refund For those who want a refund, thanks for your unwavering support. You have been amazingly patient as we’ve sought to bring this product to market. Because we held your money for so long, we feel you’re entitled to interest for the time we had your money (and no, it’s not retroactive for backers who were refunded before this announcement). We believe the ethical thing to do is give you a 2.5% interest rate, about the same as the U.S Treasury Department. Expect to receive a refund within two weeks from today.
Option 2: Continue with GoPlug
For those who still believe in GoPlug and want a bag, here’s the plan:
We’re still moving forward; however, there will be about a 7 month delay. Changing factories will be necessary to ensure success (read below for more details). We’ve already pivoted directions and began work with a new factory. They are much more experienced than the factory we’ve been working with, and have done production on many other KS projects.
When ALL the details are ironed out, and when we have new production ready samples, we will launch new crowd funding campaigns, one for each product. Failure is not an option. We have an increased level of confidence with our current path.
Although this project is no longer active, we want to be ethical and offer you the product at the same pledge amount when it’s finally finished. If you continue with us, we will keep your pledge and ship you the bag(s) when completed. We will no longer respond to questions and/or maintain updates on this campaign. Instead, we’ll send personal updates directly to your email address, so please give that to us in the survey! We can be reached at firstname.lastname@example.org.
Here is the estimated timeline for the new direction:
The reason we’re canceling the project:
The GoPlug team has done everything possible so your bags would be shipped by December; however, the factory has been less than helpful to make this happen. In addition to their lackluster urgency, two significant problems were recently discovered with the electronics during production. After claiming to resolve the problem, more problems were exposed— they just couldn’t get it right! Rather than spend more time and money trusting the factory, we’ve made the difficult decision to halt production.
We are extremely disappointed and know our supporters will be as well. However, we would rather this be the cause of your unhappiness than an unsafe bag strapped to your back.
This is our best, most ethical solution to give you closure. We will do our best to answer any other questions/comments you may have.
Question: Why not just postpone delivery, again?
Answer: Primarily, we can not continue to expect people to wait any longer. They should be entitled to take their pledge money and purchase something. Secondly, we can not wait for our overseas factory to produce a safe product after numerous failed attempts. It’s time to move on…
Question: When did you find out the electronics were bad? Didn’t you mention things were finalized and working in August?
Answer: We literally found the new issue about one week ago. We were one day away from sending out the final survey and a positive update when we discovered the problem. Since then, we’ve had numerous conversations with the factory without satisfactory results. On the bright side, we had a back-up plan and factory already in place.
Question: If you relaunch, how will you ensure this won’t happen again?
Answer: Our new factory has created a product very similar to ours. Failure is not an option with them!!! I’ve toured their facility and own many products they manufacture. We are confident that we are in good hands!
Question: How will the next campaign be different?
Answer: Right now our focus is not in running a successful campaign, but rather, building a safe quality product. Josh has made a few (or a lot) of mistakes, and that’s something we need to learn from and move on.
Question: What happens if you don’t get funded when you relaunch?
Answer: That’s a risk we’re willing to take. We’ve already invested a lot of time and money into R&D (not to mention materials, tooling and molding). When we relaunch, we won’t be asking for a whole lot, just enough to cover the new tooling cost as well as enough to reach our MOQ.
Question: Why do you think we can trust you after you’ve failed to deliver a product already?
Answer: Success has rarely come without failure! We’ve gained experience and additional support over the past 18 months— that’s invaluable. We have an amazing team willing to make difficult decisions for the benefit of our supporters (you). It’s not just about making money! We hope the refunds (and interest) have demonstrated we’re not out to scam anyone.
Question: How hard can it be to build a bag? It’s not rocket science!
Answer: Our thoughts exactly! That’s the same question we’ve been asking the factory in nearly every conversation.
Question: What about the promised prizes and giveaways for those people who tweeted and liked you on Facebook?
Answer: We still have an obligation to gift the winners for their help. We’ll honor that reward when the product ships.
Question: Will the product be different, or is it going to look and function exactly as promoted in this campaign?
Answer: We’ve had the benefit of using the bags and seeing what works and what doesn’t. There are some features (and weight) that will be drastically improved. More details will be sent as samples are finalized with our new factory.
Comment: When you relaunch, it would be nice to have someone from your team answer questions/comments daily.
Reply: Great suggestion. That will happen!!!
Comment: You will never receive my support in a future campaign.
Reply: We completely understand!
Comment: I hate you!
Reply: Grandma, enough with the harassment. I’m sorry and will do better next time.