The sad truth: We are not gonna make it...
Yep, it is a obvious one...
But don't lose hope.
RELAUNCH AFTER KICKSTARTER RELEASE IN GERMANY
It is gonna be official in a few days and we are canceling it. Canceling the project sounds better than an unsuccessful funding. So, what went wrong? Most feedback came from Steam Greenlight and there was one big point:
- the video: it was to short and it did not present much gameplay or story. This point is very valid, because on steam were over 5,000 people and most saw the self starting video. But on Kickstarter just 850 people saw it.
What does this mean: The video is very important on steam but not so on Kickstarter itself, but it has to be there anyways. I guess Kickstarter is working more on Gifs (Animated Pictures) to explain the gameplay and I guess this is the weakest point of this page. We have to show the game much better to you.
- next point, the timing: We wanted to finish the page for Gamescom in Cologne, because a deadline is something good and it was great to give away some flyers. But it didn't pay off, most German backers came from the "projects made in Germany" search option not from Gamescom, so it was a bit of a waste.
So, when is the best time to relaunch? I guess, if Kickstarter will finally be released in Germany this fall. No official release date, yet. We are trying to launch it around this event, hoping for some press attention, but not around Christmas and New Year. Worst case = next year.
- press: We made some press releases during mid-campaign, but there were no answers. Why? Kickstarter-Games aren't hot topic anymore, obviously. We knew that. We had to try anyways. We have to be more special, more beautiful and even more outstanding. Sounds like a plan. And it has to be much earlier, sites like Rock Paper Shotgun are flooded.
- rewards: I am not sure about this one. We tried to run the campaign without physical rewards. It was some kind of experiment, we wanted to see, if someone mentions it. There is no feedback yet. Rewards make everything more expensive. But maybe, they are part of a good campaign. So be ready for goodies next time.
- the start: As said before, the start wasn't perfect. We need a community right before the launch, Steam Greenlight and Kickstarter have to start at the same time and a demo should be available from start. This is a real challenge, but the competition is simply amazing these days.
- teaming up: This one is a topic I wanted to do all the time. As you can see we haven't backed any projects and this feels kinda mean. But we are sitting in Germany and we are using a good friend in the US to create this page, which means there are obstacles. I really wanted to support and team up with other projects to make some cross-promotion and to make some friends. Next time, this will be the case.
Conclusion: What is the biggest problem? Not much attention. 24 backers are simply not enough, 800 yes votes on steam are simply not enough. But we don't care. My brother and I, we draw this game on sheets of paper when, we were younger. I built a alpha 3D version of the game with fellow students and we made a 2D demo in game maker. You cannot stop me.
So, next step. Let us build a community.
What did you like about the project?
What was wrong?
What do you want to see, if you consider to pledge again at the relaunch?
Let us know. Send your thoughts to firstname.lastname@example.org, to our twitter or facebook account.
Well, thank you everybody,