Each poster will have the header "Acceptable reasons to cry in public". Below the header will be a QR code—this will link to a prose piece. Underneath the code will be the essay listing reasons to cry in public.
If you need a visual, go here (for a project I did in February): http://howtowriteacrazyloveletter.wordpress.com/the-letters/
Don't see the answer to your question? Ask the project creator directly.