About this project
What is CookiNG Under Pressure?
CookiNG Under Pressure is season one of an online webseries that is Restaurant Impossible meets Anthony Bourdain's No Reservations. Follow world class Executive Chef Homaro Cantu and his team as they attempt to create innovative themed menus that transforms how we think about food. The show begins inside iNG Restaurant located on the historical Fulton Market Street in Chicago, and eventually jettisons across the globe as Chef Cantu seeks out some of the world's top chefs for collaboration and inspiration. Together we go on a flavor tripping journey unlike any other as incredibly talented chefs attempt to overcome impossible challenges as they strive towards culinary perfection.
Is it a TV Show?
Nope. We've been there and done that. Doing this show online gives us complete creative freedom to produce great content you can enjoy. No advertisers to please and no studio/company politics to deal with. That means we can get new content out fast and get your feedback as we move forward. Think of it as a series that gets smarter, better, and more fun with your participation.
Even a little goes a long ways towards supporting the vision of this series. We've put together an amazing list of exclusive rewards that offers something for everyone.
iNG Restaurant + mberry = The Miracle Berry Diet Cookbook
The Miracle Berry Diet Cookbook is the first book by Chef Homaro Cantu, which took 8 years to develop. This one of a kind collection of recipes utilizes the flavor altering properties of an organic berry that contains ZERO sugar within the fruit itself. Once this berry covers your palate it tricks the taste buds into thinking healthy foods are desserts.
Watch Chef Cantu demo it on the 01.15.13 Episode of:
With 8 years of recipe testing, and over 150 recipes, this cookbook addresses our country’s obesity epidemic largely caused by refined sweeteners. Cantu has demonstrated the amazing properties of this berry on his former television series Future Food.
As Seen On...
At his groundbreaking speech at TED talk which received three standing innovations which can be viewed here:
Chef Cantu has made the miracle berry a central focus at his internationally acclaimed restaurant iNG in Chicago where the menu changes every six weeks.
Chef Cantu's dream is that this berry be made readily available in every household across the globe in hopes of eliminating refined sugar from the human diet. Join us on this flavor journey unlike any other to make this possible, and allow us the opportunity to film it along the way!
Subscribe to our YouTube Channel to get updated on the release of each new episode!
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Risks and challenges
The risks associated with completing the project are meeting demand due to the berries limited supply and continuing to produce quality video content while running a high end restaurant. How we plan to face these challenges are by securing additional capacity for production by entering into licensing agreements with other miracle berry farms and by hiring additional chefs to keep things running smoothly while filming. During this process we also plan to stock pile product and while contacting chefs from other restaurants to participate in the filming of the show. This ensures that options exist if we need to explore contingencies.
Perhaps our biggest challenge is obtaining the viewership necessary to really get the word out about the challenging social issues presented in the series. We hope to broaden the scope of this show to an international level where we introduce unique cooking styles, cuisines, people and chefs from all over the world. Upcoming episodes will explore various cultures and restaurants. Our first run will be a European tour, but it doesn't end there. We are bringing this show to you.
Chef Cantu and his team consists of:
Team Leader – Homaro Cantu, Executive Chef and founder of Michelin star Moto and iNG Restaurant, Inventor, and author of The Miracle Berry Cookbook, Co-Executive Producer of Future Food Films: http://www.facebook.com/chefhomarocantu
Videography / Editing – Michael Silberman, Co-Executive Producer / Partner Future Food Films: http://www.facebook.com/NamreblisEkim
Design and Development – Harry Mylonadis founder of Minimoko Agency and inventor of CPU Wars Volume 1.0 a Kickstarter project
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