About this project
At least the paper is recycled isn’t it? Well, maybe a tincy bit. Currently 99% ends up in landfill. And the precious little that makes it to the recycling plants usually gets remade into napkins or newspapers - not cups.
Like us, you probably already have a selection of reusable cups gathering dust in the kitchen cupboard. We’re just not using them. Why is that? To our way of thinking they are usually too big, too small, too heavy, too unstable, too leaky and too easy to forget. All we wanted was a reusable cup that you … errr … actually reuse!
Take it out of the dishwasher in the morning. Spick and span.
Fill up at home
or wait until you reach your local café.
Enjoy on the go!
Scrunch up and put it in your bag
What is pokito made of? In the development phase we trialled a variety of materials including silicone but our beta testers questioned its feel, heaviness and slight odour. We eventually decided on TPE (thermoplastic elastomer) for the soft component and PP (polypropylene) for the hard bands. Both materials are:
How much do you want to drink today? Depends? No problem. Adjust your pokito to suit. Pop it open to grande size 475ml (or 16oz), medio 350ml (or 12oz) or espresso 230ml (or 8oz). Simple!
We don't want you burning your fingers when you grab a coffee first thing. Or have to wrestle with those pesky slip-on/slip-down sleeves or the dreaded ‘double cupping’. So, we sensibly designed pokito with built-in insulation that's always in place to protect you from the hot stuff. And, the middle is firm to grip too - we don't want you ‘squishing’ your drink skywards either!
What’s in a lid you might ask? Well, quite a lot actually. pokito's raised lip delivers just the right amount of drink minus any drips. It's spill-proof and snaps down with a reassuring click so you know it’s sealed shut.
Seeing the sights.
On the tube.
In the gym.
In the car.
Andrew Brooks - inventor of pokito - is passionate about serving up a practical reusable alternative to the terrible waste produced by disposable cups. He had his light bulb moment while fishing off the west coast of Canada in the summer of 2006. He saw a whole mountain stripped of its pine forest destined for the nearby paper mills. Later on he discovered that most of this paper wasn't even recycled and began to wonder if there was a better way.
It took a while and more than a little ingenuity before pokito was born. Andrew sketched out his ideas in late 2012 before taking them to a team of industrial designers who gradually evolved the technical drawings. Eureka came a few months later when a paper ‘proof of concept’ 3D model was printed - which lasted 5 minutes before it crumbled to pieces!
Over the next three years many aspects of the pokito were refined to make it - not only practical - but safe too. British production engineers tested countless prototypes, experimented with numerous types of materials and made many minor adjustments to get it right. Fine tuning the lid stopper, for example, took precision engineering to micron level (10ths of a millimetre). We had to pause a couple of times too to 'revisit' parts of the cup. The centre band needed more insulation and the lid wasn't quite up to scratch. We weren't looking for perfection but we did want pokito to be the best it could be even if that meant delaying it for a while!
Risks and challenges
The development of the pokito has taken nearly four years and we’ve been careful to ensure that most eventualities have been considered as we come to launch. We’re now ready to put the cup into production and this is why we need your backing! We have first rate manufacturing facilities in the UK that will produce the cup in carefully monitored conditions and in sufficient volumes. We have negotiated delivery terms with our material suppliers in the EU which should minimise delays. Finally, we have partnered with a UK-based fulfillment company - GamesQuest - who have significant experience delivering successful Kickstarter campaigns worldwide.
We have a limited number of cups ready to ship before the holidays in the four primary flavours; Cherry, Blueberry, Lime and Blackberry. We're going to get these to all you Early Birds as soon as the campaign is over. We're confident that we'll be able to deliver the remaining pokitos by March 2017. In the unlikely event of any delays, part of our pledge to you is that we will keep you informed. We truly appreciate your backing and know that we will get your pokitos into your pockets soon!
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